Are you a dentist looking to improve your online visibility and income?
If so, then dental SEO growth hacking is something you should consider.
These are search engine optimization methods that can help you increase your online visibility and reach a bigger audience, getting more leads and new customers.
Implementing these hacks will help you improve your website’s ranking on search engines like Google, Yahoo, and Bing, helping you attract more visitors to your website.
So what are you waiting for?
Start implementing these growth hacks from a dental SEO expert today!
Table of Contents
1. Keyword Research
One of the most important aspects of dental SEO is keyword research.
You need to identify the keywords that potential patients are using to search for dental services online.
Once you know what these keywords are, you can then optimize your website and the content around them, helping you attract more visitors from search engines.
There are several different tools you can use to do keyword research, such as Google AdWords Keyword Planner and Moz Keyword Explorer.
Take some time to experiment with different keywords and see which ones generate the most traffic to your website.
Then, focus on optimizing your site around those keywords.
2. Brand Mentions and Citations
Another dental SEO growth hack is to focus on brand mentions and citations.
This means that you need to get your dental practice’s name, address, and website mentioned on as many other websites as possible.
The more places your dental practice is mentioned online, the higher your website is going to rank on search engine results pages.
There are a few ways you can do this.
One is to submit your dental practice’s information to online directories like Yelp, Google My Business, and Healthgrades.
Another way is to reach out to local news outlets and see if they’re interested in writing a story about your dental practice.
You can also ask patients to leave reviews of your dental practice on popular review sites.
The more reviews you have, the better your dental practice will look to potential patients who are searching for a new dental care provider.
Focus on getting as many brand mentions and citations as possible to help improve your dental SEO.
3. Increase E.A.T.
E.A.T. stands for expertise, authority, and trustworthiness.
These are three factors that Google takes into account when ranking websites on its search engine result pages.
If you want to improve your dental SEO, then you need to focus on increasing your EAT score.
One way to do this is to create high-quality content on your website that is relevant to what potential patients are searching for.
Make sure the content is well-researched and written by someone who is an expert in the dental field.
Also, be sure to include links to other websites that support the claims made in your article. This will help show Google that your website is a reliable source of information.
You can also participate in relevant forums and online communities to show your expertise in the dental industry.
Make sure to answer questions thoroughly and provide links to your website when appropriate.
By increasing your website’s EAT score, you’ll be able to improve your dental SEO and attract more patients to your practice.
4. Social Signals
Social signals refer to the number of times your website is shared on social media platforms like Facebook, Twitter, and LinkedIn.
The more times your content is shared, the higher the chances to reach new potential customers.
There are a few ways you can increase your website’s social signals.
One is to post interesting and engaging content on your blog and then share it on social media.
Make sure to use keywords and hashtags so potential patients can easily find your content.
Another way to increase social signals is to run social media ads.
You can target potential patients in your area and then drive them to your website or blog.
By increasing your social signals, you can improve your reach and attract more patients to your dental practice.
5. High-Quality Links
Another essential dental SEO growth hack is to focus on building high-quality links.
Links are one of the most important ranking factors for any website.
The more high-quality links you have pointing to your content, the higher it may rank on search engine result pages.
There are a few ways you can build high-quality links. One is to reach out to other dental websites and ask for a link exchange.
Another way is to guest post on popular dental blogs and include a link back to your website in your bio section.
You can also participate in online directories and listing sites. Be sure to include a link back to your site when you submit your listing.
6. Mobile Optimized Website
A mobile-optimized website is another dental SEO growth hack that can help you attract more patients to your practice.
In short, a mobile-optimized website can be easily accessed and viewed on a mobile device.
More and more people are using their smartphones and tablets to search for dental care providers.
If your website is not optimized for mobile devices, then potential patients may have a difficult time viewing it and navigating through the pages.
This could lead them to click off of your site and find another dental service that has a mobile-optimized website.
To create a mobile-optimized website, make sure your website design is responsive so it can be easily viewed on all devices.
In addition, include large buttons and links so mobile users can easily click on them.
7. User Experience
The user experience is another dental SEO growth hack that can help improve your website’s ranking.
In short, user experience refers to how easy and enjoyable it is to use your website.
A good user experience will keep visitors on your site longer and encourage them to come back.
There are a few things you can do to improve the user experience on your dental website.
One is to make sure the design is clean and simple. You don’t want a cluttered website that’s difficult to navigate.
Also, create an easy-to-use menu, with clear labels, so visitors can quickly find the information they’re looking for.
In addition, make sure your website is fast loading.
8. SEO-Optimized Content
SEO-optimized content is another dental SEO growth hack that can help improve your business.
In short, SEO-optimized content is content that’s been specifically written to rank high on search engine result pages.
To write SEO-optimized content, start by doing keyword research, as mentioned before.
Find out what potential patients in your area are searching for and then include those keywords in your content.
In addition, make sure your dental website’s title tags and meta descriptions are keyword rich.
This will help ensure that your site appears in the search results when potential patients are looking for dental care providers in their area.
9. Internal Links
Internal links are another dental SEO strategy you don’t want to miss.
In short, internal links are links from one page on your dental website to another page on your dental website.
They help search engines crawl and index your site so potential patients can easily find the information they’re looking for.
To add internal links to your dental website, simply link to other pages on your site when you’re writing content.
For example, if you’re writing a blog post about dental implants, you could include a link to your page about dental implant procedures.
This will help search engines understand what your website is all about and rank it accordingly.
10. Local Search
Local search is another important dental SEO strategy.
In short, local search is the process of searching for dental care providers in a specific geographic location.
To appear in local search results, make sure your dental website is optimized for local keywords.
For example, if you’re a dentist in Los Angeles, CA, you’ll want to include keywords like “dentist Los Angeles” and “dental care Los Angeles.”
You can also include your city and state in your title tags and meta descriptions.
This will help potential patients who are searching for dental care providers in their area find your website.
With SEO for orthodontists, it’s quite similar to SEO for dentists. The only major difference is going to be the fact that you are doing bigger cases than a general dentist.
Bigger cases mean the conversion rate may be a bit lower; however, it’s still worth it to pursue SEO because you can start for productive cases on average, compared to a general dentist serving patients who just want teeth cleaning.
Final Words
These are some of the most effective dental SEO growth hacks that can help improve your website’s ranking and get more leads and customers.
Start by doing keyword research, optimizing your website for mobile devices, and creating SEO-optimized content. In addition, make sure your website has a clean design and good user experience. Finally, don’t forget to optimize for local keywords.
If you implement these dental SEO growth hacks, you’ll be on your way to boosting your dental income in no time!
Ryan Biddulph says
The EAT score is a biggie Erik. Google loves authority bloggers and we build authority by patiently creating and connecting, proving that we know our blogging niche inside out. Excellent post.
Ryan
Randall Magwood says
A very good and well detailed post. Local search SEO is relatively easy and most dentists aren’t too savvy with it. Simple SEO techniques like getting listed in directories, having a Google Business listing, ranking for local dental keyword terms, and gaining backlinks would help any dentist’s SEO ranking in Google and Bing.
Ahmad Sultan says
Eric,
A very good and well detailed post. Local search SEO is relatively easy and most dentists aren’t too savvy with it. Simple SEO techniques like getting listed in directories, having a Google Business listing, ranking for local dental keyword terms, and gaining backlinks would help any dentist’s SEO ranking in Google and Bing.