Far from it!

To demonstrate the power of very alive SEO, today I’m going to share 4 tried and proven SEO tips that will still drive traffic to your website this year.

1. Grow Your Revenue By Using Long-tail Keywords

Long tail keywords are created when you combine at least three words to form a search query that targets your specific niche.

How can you find all those terms?

Use a SEO checker.

And, how do these long-tail keywords help you?  

Let’s imagine you’re the owner of a chicken teriyaki recipe site.

According to SEMrush, there are 110,000 people searching for “teriyaki.” At first, you might think “Great! I’ll just use teriyaki as my main keyword!” And while that may seem like a good idea, what percentage of people searching for teriyaki will you actually be able to convince to visit your recipe site? Since most of them are looking for teriyaki restaurants, odds are you won’t get many clicks.

To get your website in front of that niche of people who are looking specifically for teriyaki recipes, you need to use a long-tail keyword. For example, “easy teriyaki chicken recipe.”

Looking at this SEMrush data, you can see how long-tail keywords are so effective. By using the long-tail keyword, your teriyaki recipe website will be discoverable by 2,400 searchers who are seeking exactly what your site offers.

Some SEO tips to help you craft effective long-tail keywords are:

• Make sure you understand your buyer personas.

What kind of questions are they typing into Google? What stage of the buyer’s journey are they in?

Answering questions like these will give you the ability to perfectly tailor your long-tail keywords to your personas’ needs.

• Check what keywords you’re already ranking for and use them.

Use Google Analytics to see what keywords are driving the most traffic to your site. Use these in your long-tails.

• Research what long-tail keywords are currently driving the most traffic.

Two great tools for this are Google auto suggest and SEMRush — use these to see what kind of long-tail queries your personas are making. Or, for a free substitute to SEMRush, check out Neil Patel’s Ubersuggest tool — type in a keyword, click “keyword ideas,” and scroll through the suggestions.

If you don’t know how to use Ubersuggest, here is a quick guide to get you started.

2. Increase Your Website’s Loading Speed

People are impatient. If your website doesn’t load within 3 seconds, 40% of your audience is going to bounce. As your bounce rate increases, your rankings will drop.

Here are three powerful SEO tips to make sure your site is loading quickly:

• Smooth out your site’s HTML by using PageSpeed Insights to identify problems.

Run your homepage and any other major pages or posts through the program, and take action based on the Opportunities and Diagnostics reports.

• Make sure that all the images on your site are compressed.

Use a program like Piio.co to optimize images and increase your site’s loading speed.  

• Start browser caching.

Browser caching is a fast and easy way to make big speed improvements for your website. Caching saves the basic elements of your site on visitors’ devices, so that when they navigate between pages your logo, menus, and the like, don’t need to be loaded again — increasing loading speed!

3. Build Your Site Authority

Two proven SEO tips to boost your website’s authority:

• Make it easy for your clients to give you social proof.

Put review forms on your product pages, ask previous clients to leave reviews, and show off your review stars where it really counts — in your post’s schema markup.

Written reviews contribute towards content and keyword count, so not only will your future prospects benefit from seeing 5 stars on your product, Google will also rank you higher due to the increase in relevant content and keywords.

• Get an SSL certificate.

Chrome has recently started flagging HTTP sites as “Not Secure” — driving potential clients away from your website.

Communicate trust and authority to your prospects by installing an SSL certificate and moving your site to HTTPS.

4. Answer Your Persona’s Questions To Get Featured In Search Snippets

Have you wondered how certain websites get their content featured in a nice little box at the top of the search results? These are called “search snippets” and they look like this:

According to a study done by Ahrefs, featured snippets have an 8.6 percent click-through rate.

That’s huge!

But it gets even better.

Being selected for search snippets gives your website double-representation — first in the snippet and again in the results. Wow!

Now that you understand what a powerful SEO tool search snippets can be, let’s get your website to be featured there.

Here are a couple quality SEO tips for getting your website featured in the search snippets:

• First, do keyword research.

Use Answer The Public to see the questions your personas’ are asking. Decide which one you want to answer.

Type the question into Google and take not of the kind of content that is making the search snippet. There are three kinds of content that get featured — tables, lists, and paragraphs. Whichever one Google is currently featuring is what you should also do in your post.

• Write a kick ass post and format it correctly.

To reach the search snippets, your post needs to rank in the top 10. So make sure you follow SEO best practices when creating your content.

Take the question you chose during the research stage, and place the answer as close to the top of your content as possible.

Put the question in an H2 heading and write your answer directly beneath the H2, making sure you keep your answer between 54-58 words.

• Publish and monitor your content.

Track the analytics of your post to make sure it reaches the top 10 search results for your target question.

Make adjustments where necessary.

Once you capture the search snippet, celebrate with some champagne.

Conclusion

SEO is still the primary tool by which to rank your website in 2019. Mobile and voice search may be changing the way people interact with the internet, but the way we do SEO hasn’t changed.

Getting ranked on Google requires diligent research, testing, implementation, more testing, and a continual emphasis on quality — all of these things are SEO.

Combine the tips I gave you today with quality content, and you will see your rankings grow and traffic increase.

Analyzing website visitors is not always easy, and Google Analytics may seem the most popular choice. However, setting up and customizing the GA code is tricky and will require constant knowledge, evaluation and a lot of time to get results.

In this post, I’m going to introduce you a better option to Google Analytics, called Finteza. Let’s see how it works and how you can use this tool to boost your site conversions, analyzing quality traffic.

How to Set Up Finteza

First of all, you need to register.

Enter the website you want to track, your email and password. Click on the link you receive by email and you are good to go.

Now, you want to add the Finteza HTML code into all pages of your website, in order to launch analytics:

You may customize the code with some additional tracking features, like:

• tracking hash in the browser address bar;
• tracking clicks on external links;
• the exact time on the site;
• proxying the script and requests.

Proxy scripts through your website to get clear and secure data. Additional customization includes:

• events;
• retargeting;
• goals;
• ad zones.

If you have troubles with setting up the code in your website, or you are simply not familiar with the technical side of blogging, you can get the official plugin for integrating Finteza web analytics with WordPress websites. Here‘s the download link.

Other CMS plugins are available, like for Drupal, or Joomla, or even PrestaShop.

And there are guides for installing Finteza analytics code, if you are running a website on platforms such as Blogger, or Tumblr.

Traffic Analytics

Finteza offers full-cycle data management, like collecting, processing and creating data mapping in the form of real-time reports and charts.

You can customize the analytical report, with 15 basic parameters:

• visit sources;
• events;
• UTM parameters;
• page addresses;
• countries
• and 10 others.

Measuring Quality Traffic

One of the Finteza interesting features is measuring the quality of your site traffic.

You can find out up to 12 types of low-quality traffic from each channel, in real-time.

For example, if you want to detect fake conversions, you just need to click on the “Funnels” section to view all the bot details.

The different reports offered lets you analyze the audience from several perspectives.

Using Finteza to Increase Conversions

You know how important is a conversion funnel to increase sales.

Even more important is measuring this funnel to find out weak points.

Can you spot when or where users leave your website?

With Finteza, you can create funnels on all pages, exploring user behavior from different sources and spot the zones that need your attention and more work. You can build reports using several criteria for studying your target audience.

For example, you can create a funnel for iOS users coming from the U.S., who were attracted by an ad on Twitter.

Also, this tool can help you track conversions not only by channels but also by separate ads and keywords.

For example, if your traffic is coming from Twitter, Instagram, and Pinterest, you may want to reduce costs while keeping the number of requests. This can be achieved following these 3 points:

1. set traffic with UTM parameters;
2. checking and analyzing conversion rates of each channel;
3. cancel inefficient ad units, campaigns and keywords.

You may also want to test different funnels, by canceling or changing the number of steps. Finteza will help you compare values using different criteria, and, at the same time, it will calculate conversion rates and gives suggestions for each stage.

Data is available in real time, so you can follow up the funnel performance immediately after activating the code.

Finteza Pricing

Final Words

With Finteza, you can get real-time web analytics, to track the number of visitors, page views or events in your website. It’s important to analyze the incoming traffic quality, to examine the audience behavior and get more conversions.

Finteza offers also a wide range of tools to increase conversions by optimizing your sales funnel, or to create, manage and improve marketing campaigns.

There’s a 30 days free trial, after you register. I suggest you to give it a go and don’t forget to share here your experience and thoughts.

Digital shop owners hence need to employ different marketing strategies to attract the audience in their relevant niche.  

A new year calls for a new marketing strategy, so these are some of the best tips to increase quality traffic to your online store. 

Content Marketing

Small business vow by content marketing. Through subsidiary blogs on their website, many shops are able to supplement their blogger outreach and increase revenue. For example, if a shop sells clothes, then it can feature seasonal trends, style guides and tutorials on its blog. Different bloggers can be invited to try out its products and write about them on their own websites. Guest posts from various experts in the field are also useful for building trust and credibility in public.  

Paid content is also an excellent option as it gets backlinks. Agencies like VM interactive help clients reach their content marketed on reputed websites. Many newspapers publish PRs in exchange for monetary compensation. This can draw their readership to a shop. And since, there will be an increased demand for video content in the future, businesses can make use of video content to engage a broader user base. 

Social Media Marketing

It is estimated that the number of social media users will keep growing next years (4 billions people users in 2021). Facebook, Twitter and Instagram are optimal outlets for online shops looking to promote their products.

On social media, people do not necessarily see the posts they personally follow, but they may also end up looking at posts that their friends ‘like’ or ‘heart’. Instagram’s ‘explore’ page is a good example of this.

Hence, engaging clients through social media builds a brand’s rep, and it increases the chances of more and more people visiting a store.  

Influencer Marketing

Influencers are social media users that have anywhere from tens of thousands of followers. Online shops can drive their traffic by collaborating with these people. Shops usually send their products to these influencers or pay them to have them review the product on their social media account(s).  

In this manner, a lot of new people get to know about a particular store, and if the influencer is credible, they’ll be more likely to buy from the shop whose products are being promoted. 

Paid Advertising

Paid advertisements can draw up traffic. Facebook can sponsor posts for a day or two which means a post will be visible to more people than the normal outreach. This can bring in more traffic for the website, and in turn, more customers. Facebook and YouTube can also feature video advertisements which are lucrative as more people prefer to watch something than to read about it.  

Google AdWords can display advertisements on relevant websites and blogs, as well as Gmail mailboxes. These ads are shown to relevant users based upon their cookies (browsing data), so there’s a greater chance that a product will be promoted to those individuals who are actually interested in that product. 

Search Engine Optimization

When it comes to content marketing, search engine optimization (SEO) is a must. This makes it easier for search engines to index a particular shop or website.

A website with good SEO will be marked positive on the search engine which will improve its page rank in search results.  

Some tips for improving the SEO of a website include: 

–    The store or its website should have a clean and easy to browse layout.  

–    Pictures of products should be clear and of good quality. 

–    It should also have a mobile interface as more than half of internet users access a website through their mobile phones. 

–    Meta tags should be used with pictures  

– Relevant keywords should be incorporated in the text and picture captions 

Giveaways and Discounts

Another time-tested marketing gimmick is a giveaway. Giveaways encourage people to refer friends and relatives to a website.

Online businesses offer discounts and free products in exchange for referrals. Then a particular user wins the prize based upon a lucky draw. The more outreach a person does, the more probability there will be of them winning the giveaway.  

This is an effective method as people are attracted to free products. People are also more likely to try a new product if it was free and there wasn’t any risk of wasting their money. These used to be done on websites and blogs in the past, but now most brands offer giveaways on their Instagram and Facebook pages.  

We have different traffic channels to trigger an avalanche of readers to our online store or website. While this isn’t something that can be achieved with the click of the mouse, following the channels with patience and consistency will allow you gradually build sustainable sources of targeted readers.

Let’s examine these traffic channels and how you can capitalize on them for your business growth:

1. Search Engine Traffic

Without any iota of doubt, Search Engines are a major part of the Internet world. They drive a huge part of Internet movement through keywords.

Keywords are the basis of Search engines from the point of view of the searcher. But from the perspective of content marketers, it’s completely changing to semantics.

What I mean is that searchers on Google (for instance) will actually key in a short or long tail keyword in the search box. But Google doesn’t just match these keywords against content.  What it tries to do is figure out which content has a fair understanding of the keyword intent.

There are two main branches of SEO (Search Engine Optimization)  you must focus on to see results:

a) Technical SEO: This includes your web server configuration and optimization, mobile friendliness of your site theme, images and other aspects that have to do with your site load speed

b) Content SEO: This is further split into two

• On Page SEO
• Off Page SEO

Let me say something more about these two:

– On Page Search Engine Optimization

In today’s semantic web, the new keyword is topic. That sounds weird but I think marketers should cease optimizing for keyword and rather try to cover topics in details.

I’m of the opinion that most of the LSI SEO tools in the market today should be overhauled. I recently was trying out LSIGraph and I think something should be done about this:

These are simply keyword variations not semantics. Semantic SEO (which is what On Page SEO is all about) is about topical relevant world not seed keyword synonyms . I have this post on Semantic SEO on my blog. You may want to read for a bit more on this.

– Off Page Search Engine Optimization

Off Page SEO is principally about backlinks and mentions. But you really have to be warned.

Tell between building links and earning learns. To earn links, you have to create and publish link-worthy content and wait for free inbound links from your community. Your readers find your article and deliberately link to it without you doing anything.

But if you have to build links, you’ll have to get your fingers wet on outreach marketing. Here are some common link building activities:

• Guest posting on relevant blogs by yourself.
• Hiring SEO experts, Link building agencies or Guest Posting Services.
• Blog commenting on relevant blogs.
• Buying of links from micro job boards like Fiverr (Serious Warning though)
• Etc.

But I’m not fan of buying links from random link sellers. First, Google frowns at this as it’s considered manipulating search results.

Be weary when it comes to working with guest posting firms. I have written this post about guest posting services to study out more.

I worked more closely with Sunil Gupta, one of my good friends who runs the Trafficora guest posting service and came to understand that one has just got to be very careful. Some of these link building services out there may end up completely damaging your SEO marketing campaigns.

2. Email List Traffic

If you are online and not building an email list for your business, you are hurting your business growth. Your list is an asset. It’s the only source of traffic whose terms fully dwell in your pocket.  You decide when and what to send to your list.

Each time I mail my subscribers, there is always a huge leap in clicks on my blog. Everyone else that builds and maintains an active list similarly has a success story.

There are three simple steps to building an email list for your online business:

1. Choose a cost-effective and reliable email marketing platform.
2. Get a free gift to entice your readers to signup to your list.
3. Place the list building elements on your website (Sidebar forms, Content Upgrades, Pop ups, Light boxes, Pop Unders, etc)

Recommended Read: 12 Action Steps To Build A Profitable Email List From Scratch

3. Social Media Traffic

Social media today has moved considerably from social to business. And if you are not involving social media marketing in your strategies, you really are getting it wrong.

Of course it’s absolutely free to use these platforms – Facebook, Twitter, LinkedIn, Instagram, etc. However, for purposes of ease, you may want to spend on services that will get more traffic for you.

We are not talking about these paid services though. Let’s maintain the talk within the free sphere. What you must do is to have an active presence on any of these platforms. You may not be active on all the platforms. Chose one or two and be the king.

Depending on your business type, Facebook, Linkedin, Pinterest, etc have different approaches. While Pinterest is specifically designed for traffic, others have more emphasis laid on social.

Creating content and spamming social media won’t just help. Successful social media marketers are folks who engage and help others with exposure.

As you share your content, share others’ as well. Engage with them and build solid relationships. Many people will share your content simply because they recognize your brand. They may not have the time to read through. But they know that this coming from you must be worth sharing.

That’s why branding is a strong content marketing factor that must be heavily invested in.

4. Referral Traffic

This is traffic sent to your site by clicks on links on other sites. If you click here ( for instance) to my blog, I’m going to have a referral traffic from nopassiveincome.com.

Getting your website mentioned on other sites for referral traffic is tough. But there are different content marketing practices that can make this easier:

1. Guest posting (like what I’m doing here)
2. Commenting on other sites
3. Posting on Content Curation platforms – Medium, Zest, Scoop.it, etc
4. Forum signatures and active participation
5. Etc

Now, these are things you can do yourself for more referral traffic and it’s just the basics of Content outreach.

If you build healthy relationships with bloggers and publish link-worthy content, you are going to get those links from your content consumers. Of course that will add up to your referral link.

Wrapping Up

You may want to go on and identify many different traffic channels, but most evidently, these are near fetched. Start building up strategies for them and watch as your results grow.

Let me know what you think as you share your thoughts in the comment box.

Not to mention that the number of active social media users are ever-increasing. The result? More competitors.

You should worry about it because you’ll be left out if you’re a newcomer. But this doesn’t mean you should lose hope. Never before has there been these many ways to squash down your competitors.

With these many people, who wouldn’t think of new innovative ways to outcompete each other? It’s all about wit and ingenuity at the end of the day. And that’s what we’ll bring you here.

1. Know Your Target Market

Knowing your target market makes it easier for you to capture people’s attention. Describe your audience in deep detail and write it down. Then create an editorial calendar containing the topics and keywords you’d write about.

This is where you’ll choose the best fit for your audience. Remember to write with your specific target market on the mind. Your goal should be to solve their problem and answer their questions.

2. Do Guest Posting

Blogging is all about building relationships and creating a network of followers. One of the best ways to do this is through guest posting. The more you distribute your name across multiple platforms, the more significant exposure you get. And this usually leads to high conversion.

But this doesn’t mean you just go out there are write wherever you like. Make sure that the blog you’re guest posting for is credible. They should have a high domain authority. It’s recommended to guest post on blogs with DAs 50 or higher. It also needs to be relevant to your niche.

3. Learn SEO

Your content would be useless if no one sees it. You can take on social media and get followers. That’s effective and usually leads to decent traffic. But limiting yourself to this method is a huge waste. You’re not making the most out of your blog’s potential.

Remember that your search ability  in Google (or any search engine) is a top priority. You can do this by learning SEO or search engine optimization. This is more than just using targeted keywords in the right frequency and ideal places. It’s also about getting backlinks and creating quality content that helps increase your DA. The higher your DA is, the more likely you’ll rank high.

4. Produce Quality Content

Content is your blog’s core. This is why you need to prioritize it above anything else. And it’s more than just proper grammar (although that counts)! Great content is one that’s also engaging and informative. It brings value to your readers and has a practical use on their lives.

It’s a give-and-take world out there. The better your blog posts are, the more readers and traffic you get. Also, don’t forget that it should be SEO-friendly. Make it as straightforward as possible, but don’t sacrifice valuable information.

5. Promote Your Content the Right Way

Getting traffic to your blog is all about promotion. And social media is a great avenue to do just that. You’d miss half of your life if you don’t venture into social media. Facebook, Twitter, and Instagram got tons of active users. Why not tap into that market?

Not only are you increasing your potential fan-base, but you’re also making your blog more credible. There’s also YouTube where you can do video marketing. Or perhaps embark on a cold email campaign? Just make sure that you avoid content promotion mistakes, so it converts to blog traffic.

6. Have a Great Web Design

Your blog is made up of two major components: content and design. The two should complement each other. A well-designed blog is one which is responsive, attractive, and functional. It should also be up-to-date with the latest design and trends.

Minimalist and sleek designs are currently the hit. Also, make sure that it’s mobile-optimized. 52.64% of the global internet traffic comes from mobile devices. You’d miss out a considerable portion of the market if people can’t correctly view your blog on their devices.

7. Interact With Your Audience

No man is an island. Your blog would be useless if you’re alone. Interact with your audience to boost traffic. It also gives you a good reputation as it makes them see you as active and reachable.

Reply to comments, share interesting posts, and mention your followers on social media. Guest posting on similar blogs also builds strong connections. You can even meet your followers in person and write an entire article about it.

Conclusion

The ways mentioned helps your blog survive and thrive. Getting higher traffic doesn’t come overnight.

It’s a slow process requiring a lot of diligence and patience. But once you pull it off correctly, there’s no doubt you’d be raking in massive traffic.

Even though SEO and copywriting are two fairly different fields, in today’s digital marketing world they are very much dependent on each other.

If you have in-depth knowledge about SEO, you know the tricks how to bring a website at the first page in search engines. If you know well about copywriting, you can create better content for your website. But, if you can do both SEO and copywriting well, that’s when you really hit your stride.

Today, I will discover 9 effective SEO copywriting secrets to significantly boost your website’s ranking and ultimately that will drive more traffic to your website.

Let’s get started!

#1. Capture Attention with Catchy Headlines

Your articles may be valuable, but if the headlines aren’t compelling, then your click through rate (CTR) will be low.

Let’s have a look at a famous quote of David Ogilvy about headline:

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

Your headline is the first thing people will see in search engine result page. And, it’s your chance to grab the visitor’s attention and get them click by using catchy headlines.

Now, the question is how to craft a catchy headline?

Well, here I am going to explain how to create a compelling headline.

A great headline usually starts with numbers. A study discovered that, people prefer more the headlines start with numbers.

For example, ‘9 Effective SEO Copywriting Secrets That Will Drive More Traffic’ is more attractive and far better than a lame ‘SEO Copywriting Secrets for you’.

Furthermore, the inclusion of targeted keywords in the headline is also important as it helps people as well as search engines to understand what your content is about.

Having a catchy title means more clicks. The increased click through rate sends a signal to search engines that people like your content or article and as a result you web page will get the boost in ranking.

#2. Work on Your Meta Descriptions

Meta description is a summary of your web page, and it appears below the headline in  the search engine result page.

Meta descriptions help search engines and searchers to understand what your page is about. If the Meta description matches with the keywords people search for in search engines, then that particular page will come up at the top in the search engine result page.

For SEO purposes, the Meta descriptions should be no longer than 160 characters, and you should incorporate your targeted keywords into the Meta descriptions.

Remember, if you don’t add a Meta description of your own the search engine will automatically generate one for you, which may or may not be a good thing, and at the same time you losing a great opportunity for adding your targeted keywords.

#3. Focus on Content Length

Content length does matter when you talk about ranking. A study by serpIQ revealed that, top ranking pages for many keywords on Google have more than 2,000 words.

One of the common questions people (especially beginners to blogging) ask about content is: how many words should I write for each article?

I have been blogging for many years and from my personal experience what I found is that top quality content that is above 1500 words performs better and gets the rank quickly.

Once again, I am reminding here don’t just count the words; you also need to maintain the quality of your content.  

#4. Pay Attention to Long Tail Keywords

A long tail keyword generally will have four words or even more. When you write the content for your website, don’t just focus on short tail keywords and something that is common because certainly a thousand or more people have already created the content about this!

Even if you write a great article about a high competitive keyword, the chances of ranking for that keyword are very low.

Let me explain this with a real example. Let’s think you want to write an article about “seo tools”. If you check this in a keyword tool, you will see this term has a lot of searches and very high competition.

If instead of “seo tools” you choose to write about “best seo tools for 2016”, then there is less competition for you to get one of the top positions. Another biggest advantage of focusing on long tail keywords is people who find your website by searching long tail keywords is more likely to purchase your product or service.

#5. Place the Keywords in the Right Places

Keywords are simply the words your audience use when they’re searching on search engines about your topic. Using the targeted keywords in writing is important for better ranking. But, the most essential part is placing the keywords in the right places.

But, you’re probably wondering: So where should you use your keywords?

Well, here I’m going to make it easy for you.

• Include keywords in your title tag
• Place keywords in H1, H2 and H3 tags
• Mention a keyword in the first paragraph
• Create anchor text with keywords
• Use keywords in Meta title tag
• Add keywords to images

#6. Use LSI Keywords

LSI keywords are synonyms of your main keyword that helps to make your content free of over-optimization of keywords and look natural.

If you use the same keyword many times, search engines such as Google will penalize your website for high keyword density and over-optimization. Using LSI keywords is probably the best solution to that problem.

To generate the LSI keywords for your targeted keywords, you may use Übersuggest. This tool is free to use and generates tons of related words for your keywords. You just need to make sure that, you use these phrases or words in appropriate places throughout your entire article.

#7. Write Compelling Content

Attracting links from well-known websites is the number one thing you’re going after when it comes to SEO. You have to create compelling content in order to achieve this goal.

Search engines analyze the links coming to your site, and those links become votes toward your authority and credibility.

A link from Forbes will be worth more than one hundred links coming in from websites with no authority.

Keep in mind that, people will only link to you, if they get something special and useful out of it. Here are some tips for creating compelling content:

• Write how to post
• Create detailed post
• Prove your points by giving data
• Use simple words
• Care about the readers

#8. Add Images

The visual look of an article is almost as important as the article itself. By adding high-quality images, you can make the article appealing to the audience, and it keeps the interest flowing throughout the article. People respond better to Images than words.

Aside from the obvious aesthetics of adding images, they can also give you an extra SEO boost.

For instance, incorporating the keywords of an article into the file name is an excellent idea. Also, inserting keywords in the alt text is a best practice for both users and search engines.

#9. Incorporate Some Links

Page links tells search engines that you’re sociable and connected. Search engines like links because people can access somewhere else through your content. The links could be your own, or it could be from another site.

Internal links are most useful for spreading link juice and establishing site architecture. Internal links also improve the reading experience.

On the other hand, linking out to other sites is an indication that you value what other people create and Google will reward you for supporting their mission:

“Google’s mission is to organize the world’s information and make it universally accessible and useful.”

Final Thoughts,

I have discovered here top 9 SEO copywriting secrets that I use while writing any article. Now, it’s your turn to put these SEO copywriting tips in your practices for higher search engine rankings and to drive maximum traffic in your website.

Many campaign managers have spent an hour after an hour on their campaign only to find that their strategies are ineffective.

This could be due to any number of things; but if your website is suffering in ranking, then perhaps it is time to review your campaign’s strategy to find out where you are missing out, and why, on all that valuable traffic. T

here is no fool-proof stratagems out there that work perfectly for all situations, each website and the business that it represents is unique after all, as is their target audience.

Your SEO strategies should adequately reflect this if they are to succeed, and here is how you can go about doing this.

There is one thing to bear in mind however, SEO is difficult and complicated, often requiring a skilled team to get it right, which is probably the reason why most businesses prefer to use professional digital marketing agency services in the UK.

Auditing Your Site

Doing an audit of your site’s framework is an important task for any SEO campaign, but is often overlooked until something is clearly wrong somewhere in the campaign.

An audit will allow you to review data on your website’s performance with regards to the amount of traffic it drives, where the traffic comes from, and which components in your strategy have met with success or proved ineffective to the campaign.

Because of this, it is largely beneficial to do an audit as regularly as your time will allow. Take this opportunity to audit your site and determine where your efforts are being best spent, so that you can emphasise your energy and resources in those areas, while doing away with those that aren’t doing you any good.

Get Information On User Interests 

One of the most underestimated ways to increase organic traffic includes sourcing information about your target audience’s interests directly from them.

This will help you direct the creation of your content in a way that is in line with your users’ trending interests, which means your content will likely get more attention, driving more traffic to your site.

There are quite a few ways to do this that either make use of tools, or elements in your existing campaign if you already have them in place.

Follow conversations, comments and reviews on any social media platforms that your business is active on.

This direct community involvement will give you a strong idea of what your viewers are talking about, and allow you to create content that will peak their interests.

You could also consider using your website’s internal search database to check what visitors to your site have been searching for. This will allow you to create content that will better answer their questions.

Make Your Site Responsive 

A responsive website is one that can automatically shift its layout and dimensions to suit the specifications of the device it is being viewed on.

Responsive designs are becoming more important as more and more users surf the web from multiple devices such as phones, tablets and PCs.

If your rankings are suffering, it could be that your site is not designed with this in mind, essentially alienating any user who doesn’t use the device the site was intended for.

Over 60% of conversions from websites come from mobile browsers around the world, with slightly lesser numbers coming from tablets and PCs.

With statistics as diverse as this, you really can’t afford to publish a website that is not responsive.

Pay More Attention To Your Content 

There is a very trite saying in the SEO world that content is king, but it has become somewhat of an SEO slogan because it is absolutely true.

It is the content that fleshes out your site and makes it attractive to viewers and crawlers alike, so if you are not paying enough attention to your content creation strategies, you are seriously missing out.

For the best results, content should be produced regularly to signal to crawlers and your audience that your site is active and lively.

Writing blogs and articles will spread link juice, give you an opportunity to exploit your keywords, and draw user attention.

Content should always hold some degree of relevance to your website, product and services, so it gives you a great opportunity to tell the world about what you do.

Besides that it should always be written in as natural form as possible by avoiding robotic language and keyword stuffing, which will only have an adverse effect on your rankings.

Take Advantage Of Localisation 

The web might communicate globally, but your business doesn’t need to. It is vastly important to pay careful attention to your local SEO efforts to ensure that you target the right audience for your site.

To do this, make sure that your contact information is correctly filled in on your sites and articles, and that the information is consistent along all platforms, (social media included).

Be sure to snag keywords that up your social ranking by avoiding vague terms of cities or countries, in favour of more specific ones that show reflect your exact location.

Get Involved With The Community 

Social media isn’t for everyone, but it is the perfect platform for marketing your business, and as such, is an essential part of your SEO campaign.

Creating accounts on sites like Facebook, Google+ and Twitter is an excellent way to get your brand into the social sphere where hopefully it will generate discussions on your services or products.

Social media campaigns also provide a wonderful opportunity to create discourse between you and your target where two-way communication can be mutually beneficial.

But perhaps the greatest advantage to having a well chiselled social media campaign is that it gives you an additional foundation to publish, post and spread your content through the web to boost your rankings.

The Checklist 

These strategies may seem like a lot to take in, but with the right amount of attention, practice and this checklist, you should be okay:

1. Audit your site to ensure that you are concentrating on the areas of SEO that are working well, and are eliminating those that are not.

2. Find out as much information as you can on your users’ interests through social media and internal searches so that you can create content that is interesting and relevant to them.

3. Adopt a responsive website design paradigm to ensure that your site is easily viewable on all platforms, including smart phones, tablets and PCs.

4. Consistently publish content that is relevant, interesting and naturally constructed to drive more traffic towards your site with clever use of keywords, hyperlinks, anchor texts and rich media.

5. Make sure your localisation efforts are up to scratch to attract the right audience to your website.

6. Make good use of social media campaigns to get involved with the community, gain reviews and spread content.

Hopefully these tips will show you something that you might have been missing in your strategies.

It might take a little work at first, but if you start implementing these tasks sooner rather than later, you will soon be seeing the benefits of better ranking.

What do you think?

Do you have any other suggestions?

Please share your views in the comments below, thanks!

Do not get me wrong, you will not have to stop what you are already doing to promote your site.

In this post I’m going to present clear alternatives to online marketing techniques that you can effectively use to complement your existing strategy and increase your traffic.

Use Long-Tail Keywords

While it may seem that the short keywords, consisting only of a one or two words, can attract a lot of traffic, often this is not the case.

See this image for explanation (the search demand curve, by SeoMoz.org):

For many sites, as many as 80% -90% of traffic is attracted by long-tail keywords, those a bit longer and composed of several words.

If you can identify the appropriate and specific long-tail keywords, writing and optimizing your content, your pages will be able in a short time to get high rankings.

Where to find them?

To start, you should use Keyword Planner or the auto-complete search bar of Google:

Also when you complete a search with BIG G, if you scroll at the end of the SERP, you will see the “searches related to your query”:

I’m using LongTail PRO, since a few months already, with outstanding results, both for increasing my blog traffic and for creating brand new niche sites, based on long-tail keywords.

Use Rich Snippets

You know what the rich snippets are?

It’s that part of text under the title of your pages in SERPs.

They are something more than the simple description: they can be set to contain an evaluation by users, technical information on a product, or details about an event (since more than one year already, Google has removed authorship from its results).

If you are not applying already this strategy, you should start using it right away: it has been reported that may increase the number of clicks by around 30%.

Tip: Author HReview is a perfect example of a plugin you can use to boost your visibility in SERPs, by displaying rich snippets for your articles, reviews, etc.

Make the Most Out of Titles and Descriptions

The titles and descriptions of your blog must seize your reader’s attention, effectively introducing the content of your pages and ensuring that the users want to learn more and click on your links.

At the same time, you’ll have to ensure they are optimized in SEO terms.

Neglecting these two elements is really a very serious mistake, if you have the objective of getting more and more visitors to your site.

Tip: You might want to read: On-Page SEO: What You Need to Know to Optimize Your Web Pages

Exploit Internal Links

Internal links are links pointing from one page to another one within the same domain.

Doing a proper internal linking is not important only for SEO, but also to retain your visitors, decreasing your site bounce rate and increasing the pageviews.

Be sure to follow these 7 commandments when writing new content and adding internal links to your pages:

• create lots of content
• use anchor text
• link deep
• use links that are natural for the reader
• use relevant links
• use follow links
• use a reasonable number of internal links

Conclusion

As you have seen, in this post I have illustrated some interesting strategies you can use to effectively increase the traffic at your blog, without doing any internet marketing.

These techniques are very powerful if you want to double the visits to your site. Also, they will help you get a good ranking and, above all, to drive users to your pages.

What do you think about it?

Are you already using these strategies, or do you prefer any others?

Please let me know what you think in the comments below, and don’t forget to share the post, if you liked it!

As a blogger, you like to read any suggestion to receive more traffic to your website.

Building a blog seems easy, but getting a lot of visitors and readers is not so obvious.

There are several ways to bring traffic to your blog, and a lot of them really work.

Here you find a list of eight tips on how to get more visitors to your site.

1. Satisfy Your Audience Needs

It’s not just “writing quality content”, but understanding your audience and satisfying their needs is the most effective way to increase traffic to your website.

Give to people exactly what they are looking for.

Seems easy?

Well, it’s not.

If you are able to get to know your readers and write just useful content, they will reward you with many visits, also sharing your content around the web.

Tip : be sure to make your content easily shareable on the major social networks. I use “Genesis Optimized Social Share” plugin, specially crafted for Genesis Framework.

2. Use SEO Techniques

I am sure you have a fantastic blog with amazing content, but if people do not find you on Google, what are your efforts for ?

I know. Once again, this is easier said than done.

But using SEO techniques (the right way) allows you to be visible on search engines and to receive direct organic traffic to your blog.

Search Engine Optimization is one of the most effective way to get more visits. But there are actually several advices that can be given.

A very practical tip : before you write a new post, choose your primary keyword to optimize in the content. Use Google keyword tool to see how many queries are associated with the selected keyword.

3. Use the Social Power

Being active and engaging with your audience on Twitter, Facebook, Google Plus or Pinterest is a powerful way to increase traffic to your blog.

Do not just share your content there, be more social!

Commenting and sharing other people posts, liking, retweeting, pinning or recommending those articles on Google+.

Tip : try to get more Facebook fans on your page or followers on Google+, while sharing funny media, from time to time.

Tip n.2 : are you on Tsu? It’s a new social network, that shares the revenue with its users. It’s under invitation. To register, go here.

4. Install and Use Google Analytics

It is essential that you install Google Analytics on your blog and that you start studying your data.

With the observation of its details, you will understand what are the things that work on your blog ( and that you can replicate ) and what are the things that do not work ( and you need to correct).

Tip : here the Moz blog shares 11 Google Analytics Tricks to Use for Your Website

5. Enter the Right Media in Your Content

Another way to increase traffic to your blog is to insert graphics in your posts, like photos and images.

Also, if you optimize them carefully, they will be indexed well in Google Images and may represent an interesting source of web traffic.

Be sure to put your keywords in the description and in the alt text.

Also check the weight of the picture, as it must be as low as possible, without losing its quality.

Your site must be fast to load, as Google like it this way.

Tip : do not just share pictures, add also some interesting videos, relevant to your content.

6. Comment in Blogs of Your Niche

An authoritative comment in one of the posts written by popular bloggers is a great way to direct traffic to your blog.

But do not just visit the big websites, it’s good to connect also with new bloggers within your niche.

Tip : I recommend that your comment should be relevant, intelligent and interesting. In this way you will intrigue the readers, that may want to pay a visit to your blog.

7 . Insert Your Blog Link in Your Social Media Profiles

We all like social media and we all have personal pages on one or more social networks.

In order to increase visitors to your blog, you can do something very simple : add a link of your site in all your social profiles.

Tip : there are many powerful social media networks, be sure to choose wisely.

8 . Enter Your Blog Link in Your Email Signature

A very simple system : put in the signature of your e-mail the link to your website.

More generally, post your blog link in any type of document that you write and publish around the web.

Tip : WiseStamp is a free resource to add an email signature.

Do Not Give Up !

Building a popular blog is possible, but it takes patience and dedication.

So do not give up: you should work a lot for this purpose.

But sooner or later, you will realize that the internet will repay you for the efforts made!

Do you have any other suggestions on how to get more traffic?

Please share them within the comments below, thanks!