You should already be able to see why we consider a blog essential to building your brand and making sure people know more about you and what you can do. These days you can’t afford to be without a blog.

Here’s seven reasons why a blog is crucial to your brand’s success.

1. If You’re Not On Google, You Don’t Exist

The very first thing that most people do when they first hear of a business or celebrity is to type their names into their nearest search engine to see what comes up. This should bring up past reviews, possibly some news stories that your name got tagged in, a couple of social media profiles and, most importantly, a blog.

If a blog doesn’t happen to show up when people look up a business or brand, people wonder – and this means they trust it less. If you’re not part of search engine indexes these days, if you don’t have official representation in the form of a blog, you practically don’t exist to the world. And that’s bad for business.

2. This Is Your Web Home

A blog functions as your official web home as a business.

This means that your blog will be the platform where you inform people about the products you sell or the services you offer; this also means that you will use your blog to let them know of any changes. You will use your blog to post news, updates and special offers directly to your customers and fans – and they’ll use it to get in touch.

Your blog is your official representation online, and without it…You guessed it, you don’t exist.

3. People Will Trust You More

How do you judge a new product, service or celebrity?

Most people will use their official website as a gauge of what to think of them, and having a blog that represents you in the right way and gets the right message over to your fans and clients means that they will trust you more in the long run.

4. You Can Interact With People And Answer Questions

Remember that a blog also gives you a platform to interact with people and answer their questions.

Your blog gives them a place where they can contact you – without it, how would you get any fans or business in to begin with?

People like the chance to feel like they can interact with celebrities and businesses: Your blog is the place where they get to do it.

5. You Can Deal With Complaints In An Easier Way

Complaints and bad publicity is not great for anyone – but it’s bound to happen to everyone at some point.

Would you rather see bad publicity posted on a platform where you have no control over it, or would you rather be able to do damage control on your own terms? Your blog, where people can get in touch, gives you a much easier chance to resolve issues.

6. You Can Provide Customers With News And Updates And Offers

So, where would you go if you were looking to find news about a company or celebrity?

Sometimes you would go check out news headlines, but most of the time you would go directly to their official website or blog for this: That’s where all of the latest information is. And that’s what you should offer your readers.

7. You Can Get Entirely New Customers This Way 

Using a blog to promote your brand gives you a chance to get entirely new customers – people who see ads to get to your blog, people who click on shared content… All of these are customers that get sent your way directly through your blog.

Want to know more about how you can get customers through your blog? Here’s a great guide to get you started.

If however you have been struggling with how to make your blog search engine friendly, the below tips am about to unfold could be what is required of you to make your blog search engine friendly, and make your blog post indexed on time by most search engines such as Google, Bing, Yahoo, etc. 

1. Consider you blog title and URL

Many professional bloggers like John Chow, Matt Cutt, etc. don’t consider this is a blogging priority because they are professional but as a beginner, this is very crucial.

Your blog title and URL must contain some of your blog keywords, because it the best way to have a say over what your blog is ranked for.

2. Write quality content consistently

Writing quality content often is equal to last long blog traffic (LLBT). All search engine love something fresh, new and innovative.

The more fresh content you write on your blog either for search engine or your blog visitors, the more you get your blog indexed with the right keyword for a start, and this will stand as a chance for you to have constant blog traffic over the time even when you are on holiday, your blog quality content with rich keyword will do the traffic job on your behalf.

3. Blog category and keywords

Note that, if your blog is to be optimized for keywords, that will be what people will be search for, it is wise to categorise your blog content under your blog respective keywords.

The more you make your blog post familiar with your blog keywords categories, the better the rank in search engine.

For instance, if your blog is all about blogging, then, you are expected to have categories like, making money blogging, how to start a blog, blogging template, blogging tips, and all the like.

4. Post tag

Don’t just create blog categories without making use of them.

Before hitting the publish button, make sure you tag each post to their respective categories and keywords that you are targeting your blog post to be ranked for, and this will motivate readers to find their ways on time when reading your blog post.

5. Constant ping

I love this aspect so much, this helps you to keep search engine inform that your blog has a new update.

Although there are many ping site that you may use and here are the best three I love using whenever I publish an article on my blog and you too can try them.

They are;

– Googleping.com

– Pingler.com

– Pingomatic.com

6. Blog backlink

There are ways of getting blog quality backlink like engaging in forum activities, submitting your blog to blog directories, engage in blog comment, guest blogging, and even paid backlink.

But the best of all that are worth placing priority on are forum, comment, and guest blogging if your writing skill is above average you can give guest blogging a trial.

Reason why I suggested those three backlink sources is just because Google search engine doesn’t frown eye on them because they are considered genuine way of building blog backlinks else search engine may consider you blog backlink as spam and you may be a victim of Google penguin either now or future which will have negative effect on your blog most especially on your blog traffic and search engine ranking.

Conclusion

Although, all the above steps may be somehow difficult and unattainable on time, but doing them the best way you can do them will definitely increase your blog search engine visibility.

Add Pinterest Buttons to Your Website

Time management and efficiency are important for small-business owners. You can support both of these by having your customers help you pin new items on Pinterest. Add embeddable Pinterest buttons to your website and blog; their presence will encourage visitors to share any images or information they find interesting and useful. As Pinterest users pin your images, you’ll benefit from the ripple effect that takes place as other users repin the images.

Must Read: How to Use Pinterest in Your Marketing Strategy

Tease Followers

Don’t give users the whole enchilada in one Pinterest image. Instead, provide teasers that make them want to find out more. Pin images of your products or of things related to your services, and invite users to visit your site to learn more. Ask questions and encourage answers and feedback on your company website blog.

Connect with Your Business Blog

After you embed Pinterest buttons on your company website, be sure to add them to your business blog. Having those red Pinterest buttons on your blog will encourage subscribers to pin blog posts to Pinterest for others to see. Likewise, you can pin a new blog entry on Pinterest to attract new followers. Blog posts that offer tutorials or other useful information are very popular when pinned on Pinterest.

Point Them in the Direction of Further Information

Pinterest users scan over images quickly, looking for things that catch their eyes. Although you can inundate users with copious amounts of text information, it’s better to pin a really great image and lead users back to your website for further information.

Deliver on Promises Made

If you promise to provide more information on your website or engage in conversation with users, be sure to deliver on those promises. Be genuine and authentic with your pins to avoid misrepresenting your business to potential customers. Ensure your pins relate to your business and your community involvement. If an image or pin has nothing to do with what your business is all about, you’re better off looking for a more appropriate image.

You can fool a potential customer one time, but you won’t fool him or her twice. Once you’ve caught Pinterest users’ eyes with your recent pin, you get only one chance to capitalize on the interest you’ve sparked. Divide your focus between posting attractive, relevant, useful pins and making sure you have a website that is also attractive, relevant and informative. The two go hand-in-hand, and if you don’t have a good website to draw customers to, then you’re sending them on a wild goose chase they’re not likely to repeat. Consider these five tips when adding new pins to your Pinterest boards to help you convert followers into customers.

You may be interested in reading: How to Use Pinterest to Drive Traffic to Your Site

People don’t know how to use this great tool (is it really only a tool or maybe it’s a social network?).

I fully understand them because in the past I also had a lot of problems to understand how Triberr works

I will not publish whole guide about Triberr – it’s impossible in one post.

In this post I’ll try to reveal four most important facts and tips about Triberr.

1)      What Triberr Is

2)      Most Important Triberr’s Settings

3)      How to Join New Tribe

4)      How to Approve Tribemates Posts

First of all – what Triberr is?

Triberr is a tool (from Dino Dogan and Dan Cristo) which allows you to boost your social network efforts, especially in Twitter.

You can join here a lot of Tribes – after it you can see on your wall (it’s called tribal stream) posts from your Tribemates. Topics of posts are automatically downloaded from blogs via their RSS.

And of course all tribemates of your tribe will see all your posts too…

If your post will be interesting, it will be tweeted for you by your tribemates. It is also expected from you to share all posts from your tribe…

Of course not every post will be shared by everyone. On the other hand – you can join a lot of tribes…

Most important Triberr’s settings

There are 3 important settings before you can share your post(s) with others

• Blog settings (you should set here address of your blog’s RSS)
• Twitter settings (you will tweet your tribemates’ posts via this account)
• Content settings (you can set here frequency with which you will share tribemates’ posts on Twitter)

How to Join New Tribe

To get most from Triberr you have to be a member of some tribes. How you can join new tribes?

If you want to join specific tribe, you can make it in three ways:

1)      You can join one tribe at the registration process (you can join only public’s tribes). At this moment my tribe “Blogger’s Tribe” is open to new members so you can choose it during registration

2)      You can ask the ruler of the tribe (if you know who is it) for invitation

3)      You can leave three comments on the tribe’s posts

This is the most common way to be invited to the tribe, so I’ll describe it in some more details below.

• Login into Triberr
• From Menu select “Tribes” and “Browse all Tribes”

• Select the category or categories you are interested in

• Click “Start connecting” button
• Browse Tribes according to chosen categorie(s)

• After finding proper tribe you can try to join it. You must leave at least three comments on the tribe’s posts (in this case you will be automatically recommend as a member of the tribe). Of course tribe rulers don’t accept all requests– it’s normal and you should be aware that you must be very patient, especially at the beginning… After accepting you by a tribe ruler you will get an email titled “A Call to Arms from /Ruler of the Tribe/”. In this email you can find a link to a page, where you can “Join The Tribe”. And that’s all, you are a member of a new tribe

How to Approve Tribemates Posts

Now you are a member of some tribes. There is only one more thing you should do daily or weekly (I do it 3-5 times a week) – share posts of your tribemates. It’s not very complicated

If you are logged into Triberr you must go to your Tribal stream – so choose  “Home” from menu.

There will be a list of posts you can share. If you want to share specific post with your Twitter followers, you should click on the orange button “Approve”.

After approving you will see something like that:

All approved posts will be tweeted for you automatically…

There is also one more tip – remember to share posts from your tribemates

Other things about Triberr you can find on the internet. Fortunately there are some interesting and very helpful posts on this topic on alltriberr.com in section tutorials.

And that’s all. Do you have any question about Triberr? And what is your experience with this tool? Or maybe you want to join my tribe? Please share all of your doubts, questions or experiences in comments below.