While images can attract your audience attention, a video may be able to convert much more.

Just think for example at YouTube, it’s the second largest search engine of the internet!

So it’s clear that marketing a product or service with a video is an option every business owner should consider.

But creating great videos sometimes is quite expensive.

You can hire someone for you to do it, or buy a sophisticated software (of course investing a lot of time in learning how to use it).

Then how can you get a good video for a reasonable price?

The answer is MakeWebVideo.com, a great online video maker.

It’s ease to use and there are many funny or catchy templates available for you in order to get the best results.

MakeWebVideo : It’s Easy to Use

The very first step is to choose your template.

As mentioned, there are many available.

You can choose one between these categories :

• Explainer Videos
• App Promo Videos
• Corporate Videos
• Cartoon Videos
• 3D Design Videos
• Text Only Videos
• Slideshow Videos
• Ink Effect Videos
• Trailer/Titles Videos
• Scrapbook Videos
• Pop-Up Book Videos

Once you selected the template, you can start your video production.

Hit on “change graphics” button.

The image above is a screenshot of the editing process of the template I’ve selected for my video.

Then you just need to choose a part and personalize it with your texts, colors and images.

Once you’ve done, you can come back to the menu and select the “change music” button, in order to be redirected to the page where you can choose the music of your video.

See a screenshot below on how the page will look like :

There are many sound tracks available, and if you don’t find the right for you, you can either upload your own mp3 file.

Once you have added your favorite music, you are almost done!

Just “produce the video preview” and check if you have something you would like to edit.

That’s it!

It’s so simple like that!

Isn’t an easy to use online video maker?

Now you can download your video or let them hosting for you.

You can then share the hosted video, or embed it into your site.

Congratulations!

You’ve just created your marketing video!

Demo Video Preview

See below some video previews, so you can get an idea of this powerful tool.

An example of video for your online marketing campaign:

An example of  promotional video for your mobile app :

An animated video for introducing your business, product or service online:

Use MakeWebVideo to create :

• Promotional Videos
• Business Video Production
• Explainer Video Production
• Sales Video Production
• Marketing Video Production
• Mobile App Marketing Videos
• Animated Business Videos

and for many more purposes.

Conclusion

There are templates starting from $29, this means you will pay this affordable price for your final professional HD video!

For your marketing video production, you should give it a try!

Just go to MakeWebVideo and sign up.

Create a free video preview and if you are happy, you can make your purchase.

What do you think?

Have you already tried this awesome video maker tool?

Please let me have your thoughts in the comments below, thanks!

Considering that it is said to be the world’s second largest search engine after Google and is owned by Google (whose attention we all so desperately sought after), it seems crazy to me that there are still those who neglect the world’s largest video sharing website, leaving the market still largely untapped.

Why should you be on YouTube?

Video creation doesn’t have to be hugely time consuming, depending on the level of production you want to invest into it, you could set aside half an hour to produce a video and release maybe one or two a week.

There are those who dismiss YouTube, proclaiming that they feel that they cannot contribute anything to (or gain anything from) the internet via the video medium.

If you can produce something informative and/or entertaining, then you have something to contribute to YouTube.

If you have a business or brand, then you have everything to gain from YouTube.

At the very least you can increase your brand’s web presence and SERP (Search Engine Results Page) visibility, with Google now displaying YouTube videos relevant to the search query on their search results page.

Some businesses feel limited on what kind of content they can actually upload to YouTube that will actually benefit their business and make a quick return on their investment.

These guys tend to be those who place too much focus on promoting their products on their channel and these guys are the ones losing out.

Let me ask you this: who do you know that watches TV primarily for the ads and commercials? No one.

Don’t focus so much on product promotion, but brand promotion!

You can utilise product placement in your videos or find a creative way of relating the video back to your product, but don’t let it play like a TV commercial.

So now that you’re on YouTube….

YouTube is a social network. So treat it like a social network.

You may think you have social media down, you may have even doubled your Facebook likes and Twitter followers in the past 12 months, but how about your YouTube subscribers?

Like your social media followers, your YouTube subscribers are also endorsing your brand and the more you have the better you look.

But they’re not going to just subscribe without getting something back; you have to earn their subscription to you. Give them an incentive to subscribe.

A highly effective strategy for gaining any kind of social media exposure is by hosting competitions and giveaways.

Have applicants follow you on all the social media platforms or Tweet or share whatever you want for “raffle tickets”, or create videos to enter in a competition.

For example, if you’re in the marshmallow selling business, challenge viewers to video themselves seeing how many they can fit in their mouth – not only will they be out there buying your product, they’ll be promoting your product to the internet and doing the hard work for you!

People will almost do anything for you for a chance to get something for free.

You could even encourage the competition winners to upload product reviews of their prize to their own channel, linking back to you.

Octoly’s recent study of 286 brands across YouTube claims that UGC (User Generated Content) videos on YouTube are more popular than official brand content. So what are you going to do about it?

Make videos people will want to share.

People are sharing YouTube videos all the time, whether it’s on their blogs or Facebook.

You may want to read :
Unleash the Power of Social Media Marketing–Pure Gold and Useful Resources Mentioned Here

By making sharable videos, not only are you potentially able to gain more videos and subscribers but, if you discover any external blogs or websites embedding or sharing your videos you can reach out to them and politely ask if they could credit you with a link back to your website.

And if people aren’t sharing your videos, share them yourselves on your social profiles or by offering solution videos to Q&A forums.

Market your brand and website to related communities.

I mentioned before that YouTube is a social network, an indispensable one I’m sure you’re coming to realise now, so you have to reach out to your audience.

You have to engage with other users, make friends and socialise.

Much like commenting on blogs, you have to comment on related videos and subscribe.

Collaborate with relevant channels to produce videos together, thereby sharing viewers with each other and gaining more exposure for the both of you.

Think of it like guest blogging!

Combine that with the accessibility of video through multiple devices and you are onto a winner if you do it right.

A common misconception when it comes to video is that it will cost lots of money to produce a quality piece of content. This is not the case.

When it comes to your video content strategy there are certain elements that you need to consider like your target audience and what you want to achieve from the content.

First Steps

The important thing to establish before you start conjuring up your epic scenes is what message you want to deliver?

The metrics you should be striving to achieve are strong brand awareness, increasing your organic traffic and conversions and a large amount of social shares.

Some of the most popular videos are just talking heads pieces or people explaining something with a whiteboard.

Google’s head of webspam team Matt Cutts regularly produces pieces of video where he is talking to a camera and explaining a new update from Google or an algorithm change.

This video about what to expect in terms of SEO for Google was uploaded in May and has had nearly 160,000 views.

SEO expert and Moz Founder Rand Fishkin posts a weekly video series called ‘Whiteboard Friday’, which receives large amounts of views and high levels of social shares week in week out.

He talks about various SEO news and strategies in front of (yes you guessed it) a whiteboard.

This clearly does not break the bank and allows Fishkin to deliver his message to his appropriate audience of fellow SEOs and digital enthusiasts.

Money Saving Hints and Tips

So how do you make a top video without spending a lot? Again, this will depend on the objective of your content and the exposure you want. One effective way to achieve this is to edit video online.

A good place to start is getting your lighting right. You can pick up some tungsten lights or a floodlight kit, which will dramatically improve the clarity of your video.

You can also get a tripod on the cheap and make sure you get a good microphone. The trick with the mic is to get it as close to the speaker’s face as possible.

The most important thing is obviously the camera. A good SLR digital camera on a tripod will record excellent video but you can make a strong video with a top of the range camera phone these days.

Set up your lighting to get rid of any shadows so that your viewer is focusing entirely on the image in front of them.

There are some excellent online resources to assist you when it comes to making your own video like videocopilot and finalcutking.

Optimizing Your Video

A really valuable way of optimizing your video is by setting up author rich snippets, especially if you choose YouTube as your hosting platform.

Rich snippets were previously available for Google+ authors but they can also be used in SERPs for video.

Setting up rich snippets is really simple but you will need a Google+ account and a YouTube channel.

You link your Google+ account to your YouTube channel and vica versa before verifying your content with the rich snippet testing tool.

The benefits of adding rich snippets to your video content will be a higher ranking in search results and therefore wider exposure.

Here is a great article on how to easily set up rich snippets for your video content.

This may sound really simple but it is essential to embed your video on the webpage you want to rank for. Lots of people will just upload their video content on their homepage.

Whichever hosting platform (YouTube, Vimeo etc.) you choose make sure that you are getting the link benefit back to your site rather than the hosting platform.

If you just whack your video onto YouTube, chances are you won’t get many links back to your site. Therefore it is essential to start with the video available on your domain.

Other Options

Due to the fact that video content is so readily available, there are plenty of other editing options when it comes to producing your video.

Vine and Instagram are two mobile options with basic editing functions and there is also Google+ Hangouts.

Adidas Originals promoted the release of their new Marathon City Pack footwear with a series of Instagram videos in various cities.

Here is the popular New York version, which received over 20,000 likes.

You can also consider built in editing tools such as Windows Movie Maker or iMovie.

These options will allow you to be creative and underline the fact that you don’t have to be a skilled videographer to make top video content.

Time to Make Your Video

So when it comes to creating your new video content take the time to think what your audience want from you and how they will interact with the content.

Understand what your objectives are from producing a video and set goals for what you want to achieve from it.

Self-host your content on your site to increase organic traffic and conversions, use hosting platforms for brand awareness and combine both to improve your links and social shares.

Making great video content should not cost you lots and by ensuring you have things like good tungsten lighting with a tripod set up, you can make some stunningly clear and effective video.

So whether you are a big brand or small business great video is available at your fingertips and you don’t need to be an expert.

Be creative and enjoy the process.