Analyzing website visitors is not always easy, and Google Analytics may seem the most popular choice. However, setting up and customizing the GA code is tricky and will require constant knowledge, evaluation and a lot of time to get results.

In this post, I’m going to introduce you a better option to Google Analytics, called Finteza. Let’s see how it works and how you can use this tool to boost your site conversions, analyzing quality traffic.

How to Set Up Finteza

First of all, you need to register.

Enter the website you want to track, your email and password. Click on the link you receive by email and you are good to go.

Now, you want to add the Finteza HTML code into all pages of your website, in order to launch analytics:

You may customize the code with some additional tracking features, like:

• tracking hash in the browser address bar;
• tracking clicks on external links;
• the exact time on the site;
• proxying the script and requests.

Proxy scripts through your website to get clear and secure data. Additional customization includes:

• events;
• retargeting;
• goals;
• ad zones.

If you have troubles with setting up the code in your website, or you are simply not familiar with the technical side of blogging, you can get the official plugin for integrating Finteza web analytics with WordPress websites. Here‘s the download link.

Other CMS plugins are available, like for Drupal, or Joomla, or even PrestaShop.

And there are guides for installing Finteza analytics code, if you are running a website on platforms such as Blogger, or Tumblr.

Traffic Analytics

Finteza offers full-cycle data management, like collecting, processing and creating data mapping in the form of real-time reports and charts.

You can customize the analytical report, with 15 basic parameters:

• visit sources;
• events;
• UTM parameters;
• page addresses;
• countries
• and 10 others.

Measuring Quality Traffic

One of the Finteza interesting features is measuring the quality of your site traffic.

You can find out up to 12 types of low-quality traffic from each channel, in real-time.

For example, if you want to detect fake conversions, you just need to click on the “Funnels” section to view all the bot details.

The different reports offered lets you analyze the audience from several perspectives.

Using Finteza to Increase Conversions

You know how important is a conversion funnel to increase sales.

Even more important is measuring this funnel to find out weak points.

Can you spot when or where users leave your website?

With Finteza, you can create funnels on all pages, exploring user behavior from different sources and spot the zones that need your attention and more work. You can build reports using several criteria for studying your target audience.

For example, you can create a funnel for iOS users coming from the U.S., who were attracted by an ad on Twitter.

Also, this tool can help you track conversions not only by channels but also by separate ads and keywords.

For example, if your traffic is coming from Twitter, Instagram, and Pinterest, you may want to reduce costs while keeping the number of requests. This can be achieved following these 3 points:

1. set traffic with UTM parameters;
2. checking and analyzing conversion rates of each channel;
3. cancel inefficient ad units, campaigns and keywords.

You may also want to test different funnels, by canceling or changing the number of steps. Finteza will help you compare values using different criteria, and, at the same time, it will calculate conversion rates and gives suggestions for each stage.

Data is available in real time, so you can follow up the funnel performance immediately after activating the code.

Finteza Pricing

Final Words

With Finteza, you can get real-time web analytics, to track the number of visitors, page views or events in your website. It’s important to analyze the incoming traffic quality, to examine the audience behavior and get more conversions.

Finteza offers also a wide range of tools to increase conversions by optimizing your sales funnel, or to create, manage and improve marketing campaigns.

There’s a 30 days free trial, after you register. I suggest you to give it a go and don’t forget to share here your experience and thoughts.

You’re not the only one.

In fact, only 22% of businesses are satisfied with their conversion rates.

To be fair, conversion rate is one of the most complicated factors to optimize your business website. Not only do you need to build a sustainable strategy that allows you to drive traffic to your site, but you also have to tweak the different elements on your page to maximize engagement and get more people to take action.

But believe it or not, this reason is what makes conversion rate optimization fun. If it was easy, then everybody will be doing it.

That’s why you are in a unique position to overcome obstacles and do something great with your site – turn website visitors into customers!

In this post, I will show you some of the best tips on how to increase the conversion rate you are currently getting on your business.

First, we need to define what a sales funnel is.

What is a Sales Funnel?

Sales funnel refers to the buying process of a prospect. It’s the path that they go through to reach the final stage – conversion.

A good way to imagine a sales funnel is by linking it with an inverted pyramid image.

There are many versions of a sales funnel, but these four are the main ones you should pay attention to:

• Awareness
• Interest
• Decision
• Action

Your end goal would probably be to make them purchase at least once. But a truly successful sales funnel ends with a repurchase or advocacy to the business.

One big problem here is how people will notice you. While you have all the potential in the world to be successful, the first part of the sales funnel is awareness.

We will talk about this problem in particular and how you’ll address this issue effectively to boost your business’ conversion rate:

1. Blogging

A blog can be positioned at the start and end place where customers convert. In other words, you can sell something on your blog through your blog alone.

When you create high-quality content related to your product, execute an SEO strategy, create compelling visuals, and promote effectively, traffic will follow along.

Not only that, but blogging also increases your reputation. When people see the kind of content you can bring them, they will start trusting your brand.

Lastly, think of blogging and having a website as an investment. It provides prospects and leads with in-depth information about your products. To capture their hearts, you first need to solve their problems and building relationships with them should then follow.

2. Social Networking

Using social media as a tool in your sales funnel will net you hundreds of leads when done correctly.

Millions of your prospective clients are already hanging out on social media; you just have to get close to where they are.

And by getting close, means, you must have your pages and accounts for your business too.

Another thing is, social proof can be developed through social media. According to Social Media Examiner, having social media presence can boost your credibility because people can see that you are actively engaging with your audience.

3. Landing Pages

A landing page is where you will tell people briefly about you and more about your service. Its entire purpose is to capture a prospect’s contact information or make a sale.

Usually, landing pages are completely separate from your website or blog. They are designed only to receive traffic from the campaign you will create so it can focus on making reporting results simpler.

For example, you need to deliver some leads per month. You can create or repurpose certain pages to do just that and nothing else.

4. Calls to Actions

When you have people coming into your site, make sure that they know what to do next. Do you want them to call you or set up an appointment with you? Or maybe you want them to fill up a survey for your upcoming blog.

Decide on what action you want them to do and add it multiple times on your page.

Some examples of a short and precise calls-to-actions can be “Call Now,” “Learn More,” and “Check it Out.”

For WordPress users, to simplify creating your call-to-action buttons, you can choose from different plugins that are created mainly for this purpose.

5. Email

When you already have contact information or leads, it means that those people are already considering your product.

To push these leads further down the sales funnel, nurture them by sending valuable information and keeping them engaged.

Learn more about the strategies for your next email campaign and know the do’s and don’t’s of this technique.

Conclusion

Conversion rates help you understand your sales process. If it’s good or bad, you’ll figure that out with the results you will be getting.

Make sure that at the very first stages of building your end path, you’ve already installed the right tools to help you measure these metrics.

Either you are not able to effectively deliver ideas to the customer or readers are not able to gain a sense of trust or bond with your product. To be very frank, the later one is also your fault!

Most of the people don’t purchase or convert themselves because they don’t know who you are and unsure of your product quality. The sense of trust must be developed with the readers to convert them into a customer.

It doesn’t matter how hard and well your marketing team is working if the conversion rate is low. You’ll not able to generate sales and all of your hard work and efforts will be wasted.

There are plenty of ways to measure conversion rates, it can be sign-ups, leads, phone calls, inquiries but most companies relate conversion with sales. It is the misconception that should be cleared.

Although there are several things that don’t work out for your websites like color, shape, size, privacy term on your sign-up button. Whichever tip you apply; you’ll always miss some of the strategies. Still, there are few things that you shouldn’t miss out if you’re really concerned about increasing conversion rates.

One can’t accurately say how much conversion rate increase with a little change on your website. For some website owners a small variation in their website layout has produced amazing hike in conversion rates, however, for some, it didn’t work out.

Still, there are plenty of important strategies that are most likely missing in your website. These tips help in optimizing your conversion rate on the website by some applied and successful strategy.

1. Landing Pages

Source: neilpatel.com

A landing page is what it sounds like: the page where your readers land from an online source like social media or link on any website. They have an excellent conversion rates within your sales funnel.

It is the most contributing page on your website in terms of conversion rates, so you don’t want to take any risk on landing pages. Creating separate landing pages for different sources is regarded as a good practice.

A landing page should be focused on achieving the single goal, which you define. It may be proceeding to checkout, submitting an email, subscribing an RSS feed, starting a free trial or course, creating an account etc.

The headline of your landing pages should clearly demonstrate what they will get? Also, the design of landing page matters! Pay effort and time in creating a high converting landing page.

2. Social Buttons

Source: nopassiveincome.com

Conversion doesn’t only mean the leads that are purchasing your product/services. Some of the users may have liked your product but not in th mood to purchase the product instantly. Surely nobody will purchase a product on very first visit to a website.

Providing social media buttons on sidebar helps them to connect with your social media profiles. Maybe after some time they change their mind to purchase your product or they share your post on own network and you get a lead from there. Anything is possible!

Social Media helps in generating a major part of your leads. So pay attention to the company’s social media profile and never forget to include the social sharing buttons on your website. You may also tell them about website’s social followers. This way they feel privileged to be a part of it!

3. Un-Scrolled Screen

Source: temok.com

Whenever a new user types your website address into URL space and reaches it, without any action the screen portion which is visible is called “un-scrolled screen”.

As you can see in the above picture, a portion of the screen is left for a specific call to action: “Sign up Now”.

Whenever a new user will open this page, he will have to read the offer presented and if he found the deal attractive he will surely sign up. You should able to present them a deal in a way they can’t resist.

4. Offer Perks and Discount on your Sign-Up buttons

Coupons and Discount always attract the customers. A slight reduction in the cost of your product could get you huge number of new customers.

Most of the companies use this strategy to increase their sales. The loss you suffer after applying discount can be easily compensated through increase in sales.

Offers and discounts is thus regarded an effective strategy to increase the conversion rates on your website.

In your call to action button clearly tell them what they will get after clicking on that button.

5. About and Contact Section of your Blog

Source: bloggingcage.com

Customers have a very clear value proposition in the mind. It is the most determining factor as they not only want to know “what’s in there for me?”, they also look “why buy from you?”.

The about and contact section should clearly demonstrate value preposition of your company and you as well. You should effectively communicate to them what makes you and your product unique from others.

The people click on about section to get an idea about your background and track records, so don’t miss this opportunity. Adding a short story about how you created this company?

And how happy customers benefit from your product? It will make their mind to trust you. Now attach an attractive call to action button after short story to generate a possible lead.

6. Opt-in Boxes above the fold or below the fold?

Source: getresponse.com

This is a problem that most of the website owners have struggled at least once. Providing ppt-in forms above the fold has an adverse effect on reading experience on your website, but also providing opt-in forms below the fold yields low conversion rates. What is the best solution?

The readers on a website spend 80% of the time on the information above the page fold. According to Jakob Nielson, the area above the fold is the “most valuable real estate” on any website. So why should you not utilize the most productive section of a website?

7. CTA buttons

A slight variation in your call to action button has much effect on your website conversion rates. It is seen that with little variation in color, size and shape of call to action buttons, companies have experienced an amazing hike in conversion rates. Do A/B testing on webPages to see which actions are more favored for your website conversion.

Don’t include too many fields on your form buttons. You can enjoy approximately 120 % increase in conversion rates if you cut down below 3 fields. Phone number should not be asked unless your business is based on post-click sales calls.

8. As Featured In features

Source: jeffbullas.com

There are many bloggers who include “As Featured In” as a highlighted part of their website. This clearly tells the readers that website can be trusted and popular on the globe.

If you are featured in any reputed website then certainly you can include this on site. Some of the web owners also submit their guest posts on related blogs to attract the readers.

It’s great idea to build credibility and trust with the readers which will help to improve conversion rate.

9. Include Customer Reviews

Source: neilpatel.com

Customer satisfaction is the key factor for the success of any organization.

Earlier customers were easily convinced to buy your product or services but now they do a deep research before purchasing any product.

Attaching a quality review of the product is a good strategy to increase conversion rates, as customer also looks for a product with positive reviews.

10. Subscription Payment Instead of Onetime Payment

Source: warfareplugins.com

Some of the customers don’t like purchasing products in a single payment. They want to use the product first and if they found it reliable, they can invest money in purchasing it.

To convert these users, a subscription payment is an effective strategy that business owners can apply.

11. Performance

You have a quality product with excellent problem-solving rate, this should also be reflected on your website. If the speed, design, layout and content of a website are not effective, the readers will certainly bounce-back from your site. It is known fact that slow sites have comparatively low conversion rate than website which have quick response time.

Work on your site’s design, layout, loading speed and other performance factor and you’ll definitely see a hike on conversion rates.

12. Testimonial from Famous Marketers

Source: trafficgenerationcafe.com

Your business has lots of client saying great things about you and your business. You could use these testimonials as an effective mechanism in online marketing strategy. Testimonials can influence customer decision, strengthen your marketing plan and credibility over customers.

A smart website owner knows the importance of a good conversion rate on his website. A slight increase in conversion rate has a very big impact on your sales and revenue.

If you are struggling with an unsatisfactory conversion rate, these 12 tips will help you to optimize the conversion rate on your website without spending much money.

Source: beabetterblogger.com

Do you find this post useful to your website?

Do you have any feedback or suggestion for me?

Let me know through comments below.

Have an Excellent Day!

Fortunately, there are a lot of conversion optimization tools specifically built to track features that ensure that the visitors would fall into the sales funnel. Not just that; another wonderful thing about this is the fact that most of them are free of charge; allowing the user to track insights, such as the usability, landing page design, call-to-action effectiveness, and features without the need to spend much.

Here are some of the most useful tools when it comes to conversion rate optimization.

1. Analytics Services

Probably the well-built tools of online marketing are the analytics services because for the past few years, these tools have gotten more extensive than how they were originally created. As a matter of fact, even the free analytics tool is capable of providing comprehensive data about where the traffic originates from, how long the visitors remain on each page, and the path visitors usually take, and so on.

Once a website has an integrated A/B testing tool, the owner would be able to see the way the traffic segments that see each other usually behave. Not just that, data such as site paths, bounce rates, and period on page for each variation are also measurable elements of analytics. With the help of this very powerful tool, it’s easy to locate the services and discover ways on how to incorporate more services after.

Google Analytics is probably the most popular free tool available for bloggers and internet marketers.

2. Marketing Automation Platform

This tool helps in converting a simple lead into a customer, because an automated marketing tool involves measuring and automating all the connection between the business owner and the prospective customer. Wherein, a new prospect can be considered and it would be automatically included to an email program and distributed to the members.

Furthermore, linking the A/B tested pages with various marketing campaigns is also a great way to measure the quantity and quality of leads coming from these. Keep in mind though; when evaluating a lead generation page, it’s important to ask yourself how the number of form fields affects the lead quality/quantity. Will it result to more leads or not?

Paying attention to both of these, together with the lead quantity and quality are also important especially if you want to scale your concern long term. Basically, if a specific page variation changes in quantity, but the quality decreases, then this isn’t really a smart move at all.

3. A/B Testing Platform

A lot of experts consider A/B testing as an integral tool of conversion rate optimisation. Basically, the A/B testing tool allows the user to pit several versions of a web page against one another; as it directs these website to a funnel that determines which among these are capable of producing remarkable result.

For instance, it allows the website owner to determine if the “Add to Cart” button generates more clicks in version A or version B.

However, despite the fact that the idea of A/B testing is pretty straightforward, choosing the right services is a great way to make it fun and easy while being able to monitor the results and if the conversion rate optimisation is working the way it should.

Image credit

4. Heat Mapping Service

Heat mapping tools offer the most relevant insight on how visitors act with a website. Through this, you’ll be able to monitor the mouse clicks together with other manipulations that happen within the page– this includes scrolling. Aside from that, a heat map also offers a clear image of where users usually spend most of their time on the website, and where they really don’t.

That said, it can also be used to figure out what elements on the page must be optimised. Though, as a rule of thumb, before you even consider website optimisation, it’s important to examine the heat map of the web page. This would give you the ideas how the visitors interact with one another. Also, with the help of the best professionals offering conversion rate optimization, you’ll have the assurance that your website would be properly optimised.

Have you ever tried the heat mapping service of Lucky Orange? Here’s my review.

Final Words

Conversion optimisation is considered to be a long-term project.

It’s important to pay attention to the every conversion tool you are going to use to ensure that the results you’re going to get are positive.

What are your suggestions or experience?

Please share your views in the comments below, thanks!