A true, iconic logo should be simple, appropriate, distinctive, durable, adaptable, and with the right colors. It must communicate something.

So, are you ready to build the perfect logo for your business?

Be sure to read the following essential rules, for the creation of a killer logo!

1. It Must Be Simple

Focusing on simplicity allows you to get something that is easily recognizable and identifiable.

In a logo, each element must have a meaning and a precise role. No unnecessary decorations should be inserted. Things like doodles, arrows, circles, or lines, if they don’t make sense, have no role in the design.

One of the simplest and at the same time most effective and brilliant logos of all time is, according to me, that of FedEx, designed by Lindon Leader in 1994.

This logo, actually a rebranding of the previous “Federal Express”, aims at the most extreme simplicity. The same name is abbreviated for simplicity.

But have you already noticed what is the brilliant thing about this logo?

Inside, it contains the whole meaning of a company that deals with transportation and distribution. Yeah, there’s an arrow, obviously wanted:

A simple, concise arrow to the right transmits dynamism and speed. Speed, how fast are FedEx deliveries? Fantastic.

One of the most beautiful and intelligent logos ever.

2. It Must Be Appropriate

An effective logo must be adapted to the public with which the company will have to interact, obviously. Not only that, the logo must also be consistent with what the company wants to convey and with what it offers and sells.

Are you designing a logo for a lawyer? Then probably a “funny” logo is not adequate.

Logo for a vegan restaurant? Maybe it’s better to avoid drawings with chicken legs and steaks.

The bright colors and the most childish details will be good for a company that deals with the production of toys for children or for a store that sells this kind of product, but they risk being absolutely out of place in any other context.

The logo chosen must be consistent with what it represents, but without necessarily having to show the main activity of the company. For example, the Apple logo does not represent a computer, as do those of Audi and other car manufacturers: they do not represent a car.

3. It Must Communicate Something

A good logo should not only be beautiful, but it must also be able to tell a story.

In its simplicity, the Amazon logo, for example, tells a story: the logo arrow goes from a to z. That is: on Amazon, you can find everything, from a to z.

Simple, effective, and with a history behind the company.

4. It Must Be Versatile

A logo must be versatile and adaptable to any shape or surface (or at least on most). It must be able to be printed on a business card or on a 30-meter-high trampoline without losing consistency and value.

What does this mean in practice?

It means that when designing a logo you have to consider all the potential applications. How will it be used? Which surfaces will it be printed on? Will it be used only online or on screens?

Based on this, the design must proceed accordingly.

For example, creating a logo that uses only shades of colors can work great on screen but results are completely ineffective once printed. It cannot be printed in black and white, engraved, sewn, embossed, etc.

A great example comes from the designers who worked on the Instagram logo:

5. The Right Colors Must Be Used

What is the meaning behind the logo colors?

Logo colors have meaning, when we see the blue color we associate it directly with wisdom, loyalty, mystery, and respectability; red instead is connected to energy, romance, love, and comfort; green to tranquility, health, and nature. By using these colors in the right context, you can get an impacting logo!

A suitable color combination will also be a further step forward. For example, if we are making a logo for a nursery, it will not be advisable to use just black!

It will also be important for the font to fit the message you want to convey. Therefore, a combination of light colors (for example white, which is connected to hygiene, youth, and innocence) will convey a feeling of purity and will certainly be suitable to represent the identity of a nursery.

The shape of the logo is another important element. A complicated form will put people in a difficult position and it will also become difficult to see the design and the message behind the logo.

6. It Must Be Durable

When you are called to choose the logo of your brand, there is no trend that holds.

We must not let ourselves be carried away by the trend of the moment but aim to achieve something that can preserve uniqueness and originality even twenty years after its creation.

A logo design cared for by a professional in the field, in fact, does not fear in any way the passing of time. A case in point?

The Coca-Cola logo, is still current today more than ever, yet created as far back as 1887.

7. It Must Be Easy to Remember

You have to design a logo. In this regard, it could be useful to use decorative elements linked to your business. Ideally or culturally connected to the company they are part of. Does the brand have a very simple name to remember? It could be chosen as a logo.

This is the case with multinationals like Apple, and Google. After choosing the symbol, it will be appropriate to dedicate oneself to the design that must be original, provocative (the latter is a great way to remain impressed in the consumer’s memory), and able to offer an emotional impact.

Once again, simplicity is the key to logo design. In creating a logo, we should take into account the mnemonic value of the human being, which will make it memorable and quite distinct from the others.

Final Words

We focused on the essential aspects, but the list of rules for creating a good logo could go on and on.

Never copy from others and do not expect perfection are other two other good suggestions and in the meantime, we look forward to your opinions too!

Please share them in the comments below, thanks!

In other words, your logo will do most of the hard work in your business if you know how to make one that stands out.

This may seem like an excessive task, but don’t worry!

In this post, I’m going to introduce Designhill logo maker, a tool you can use to easily create an eye-catching logo for your business in a matter of minutes.

How to Get Started With Designhill’s Logo Maker

First thing, you have to enter your company name:

On the next page, pick five or more design styles you like.

This will help Designhill’s logo maker understand which types you prefer.

Once you have chosen the design styles you want more, click on the Continue button.

On the next page, you will be asked to pick the three colors you prefer:

In the following step, enter your company name and, if you have one, your slogan.

Together with your industry and your current budget (you can set this to zero if you don’t want to break the bank):

Now, you will be asked to search and add up to 5 symbols.

This is an optional step, but it will be helpful to narrow down the process by selecting the symbols that are more appropriate to your business.

For example, I added the following keywords that are relevant to my niche:

• Money
• Business
• Internet
• Laptop
• Work

And that’s it. Your job is done.

Now, Designhill’s tool will offer you a selection of logos created with artificial intelligence based on your preferences.

Here’s a screenshot as an example:

Also, you can click the load more button to get more logos generated.

Or edit the colors, add or change the symbols, to narrow down the process.

If you want, you can sign up to Designhill to save your progress. You may use your email or your social accounts (Facebook or Google).

Choosing and Editing Your Favorite Logo

Now it’s time to choose your favorite logo!

Designhill artificial intelligence will offer different solutions, so you can directly pick your favorite one or make some edits.

There will be a full page of logos, so if you don’t like any of the ones created, you will simply need to press the load more button to get more results.

During my experience of creating a logo with Designhill’s AI tool, I really liked this one:

I wanted to change the colors, so I’ve selected to edit it.

Like I did, if you click on your favorite graphic on the following page, you will have lots of options. For example, you can edit your name & slogan by changing:

• Company name
• Name fonts
• Slogan
• Slogan fonts

You can change the colors of the company name, slogan, and symbol. You may also want to directly change the symbol by choosing one in the list offered.

Or, you can add a container, which is something that will be placed around your logo. Like a nice circle, a catching square, or any other kind of beautiful decorations.

Finally, you can change symbol size, symbol distance, text distance, and container size.

Once you’re done, and you are sure of all the edits, the final logo will be shown on different objects and merchandise, such as business cards, bags, and signs:

Also, if you own a company and you want to get your logo on various objects used in your business, you can get a nice preview.

See the following screenshot as an example for a restaurant, barber, or bar:

Designhill’s Logo Maker Packages

Once you have selected and edited your logo, it’s time to download it!

Choose a package between Basic, Premium, and Enterprise options.

For example, with the Basic package, you get a low-resolution logo file for just a one-time payment of 15$. This is the best solution for those who are low on budget and are just starting out.

Or, you may want to choose the Premium plan, which is now priced at just $50 (instead of $100). Save 50% and get the high-resolution logo files for your website, social media, print, packaging & branding. Including:

There’s 24×7 live support with quick answers to your questions via priority phone, email, and live chat.

Final Words

Designhill’s logo maker uses machine learning and artificial intelligence to create beautiful logos. It also constantly learns which designs work well together, so it only gets better every time anyone uses the tool. More than 100,000 customers have successfully used this tool, with a more than 98% satisfaction rate.

Check one of the testimonials from genuine customers:

I love Designhill as it has good gazillion choices. I love having choices, even though it’s a bit overwhelming sometimes, but they make a logo look professional. You can make one pretty quickly and get it out into the world. Also, you can always go back and change it if you want, but they are beautiful logos. I’m kind of impressed with the designers and team.”

Janine Olmos, from Janine Olmos LLC (United STated)

I liked the idea of building a logo with an AI tool based on my choices. Based on my experience, the interface was user-friendly and super easy to understand, making it a convenient way of getting a quality design in minutes.

I loved the whole concept of a platform based on artificial intelligence. And I noticed competitive prices too. Priced at $15, I think it’s a fair price that comes with a bundle of options and benefits.

Now, it’s over to you.

Are you going to try Designhill’s logo maker?

Have you ever heard of an AI tool to create logos?

Please share your thoughts in the comments below. Thanks!