Learning to get the most out of your digital footprint means learning to manage it.

Before you can master search engine optimization and social media curation, you need to know what goes into your digital presence, how the different parts of it work together, and what happens through those interactions to cause challenges for companies.

Only when you understand the ecosystem of online information across platforms and services can you be sure your efforts are having the appeal and the synergistic effects you intend.

Digital shop owners hence need to employ different marketing strategies to attract the audience in their relevant niche.  

A new year calls for a new marketing strategy, so these are some of the best tips to increase quality traffic to your online store. 

Content Marketing

Small business vow by content marketing. Through subsidiary blogs on their website, many shops are able to supplement their blogger outreach and increase revenue. For example, if a shop sells clothes, then it can feature seasonal trends, style guides and tutorials on its blog. Different bloggers can be invited to try out its products and write about them on their own websites. Guest posts from various experts in the field are also useful for building trust and credibility in public.  

Paid content is also an excellent option as it gets backlinks. Agencies like VM interactive help clients reach their content marketed on reputed websites. Many newspapers publish PRs in exchange for monetary compensation. This can draw their readership to a shop. And since, there will be an increased demand for video content in the future, businesses can make use of video content to engage a broader user base. 

Social Media Marketing

It is estimated that the number of social media users will keep growing next years (4 billions people users in 2021). Facebook, Twitter and Instagram are optimal outlets for online shops looking to promote their products.

On social media, people do not necessarily see the posts they personally follow, but they may also end up looking at posts that their friends ‘like’ or ‘heart’. Instagram’s ‘explore’ page is a good example of this.

Hence, engaging clients through social media builds a brand’s rep, and it increases the chances of more and more people visiting a store.  

Influencer Marketing

Influencers are social media users that have anywhere from tens of thousands of followers. Online shops can drive their traffic by collaborating with these people. Shops usually send their products to these influencers or pay them to have them review the product on their social media account(s).  

In this manner, a lot of new people get to know about a particular store, and if the influencer is credible, they’ll be more likely to buy from the shop whose products are being promoted. 

Paid Advertising

Paid advertisements can draw up traffic. Facebook can sponsor posts for a day or two which means a post will be visible to more people than the normal outreach. This can bring in more traffic for the website, and in turn, more customers. Facebook and YouTube can also feature video advertisements which are lucrative as more people prefer to watch something than to read about it.  

Google AdWords can display advertisements on relevant websites and blogs, as well as Gmail mailboxes. These ads are shown to relevant users based upon their cookies (browsing data), so there’s a greater chance that a product will be promoted to those individuals who are actually interested in that product. 

Search Engine Optimization

When it comes to content marketing, search engine optimization (SEO) is a must. This makes it easier for search engines to index a particular shop or website.

A website with good SEO will be marked positive on the search engine which will improve its page rank in search results.  

Some tips for improving the SEO of a website include: 

–    The store or its website should have a clean and easy to browse layout.  

–    Pictures of products should be clear and of good quality. 

–    It should also have a mobile interface as more than half of internet users access a website through their mobile phones. 

–    Meta tags should be used with pictures  

– Relevant keywords should be incorporated in the text and picture captions 

Giveaways and Discounts

Another time-tested marketing gimmick is a giveaway. Giveaways encourage people to refer friends and relatives to a website.

Online businesses offer discounts and free products in exchange for referrals. Then a particular user wins the prize based upon a lucky draw. The more outreach a person does, the more probability there will be of them winning the giveaway.  

This is an effective method as people are attracted to free products. People are also more likely to try a new product if it was free and there wasn’t any risk of wasting their money. These used to be done on websites and blogs in the past, but now most brands offer giveaways on their Instagram and Facebook pages.  

If you want your product to sell as well as it can on Amazon then every step of creating your listing needs to be the best that it can be.

It’s no surprise that the title is paramount in this because it’s not only what your shoppers will read but also be implicit in keyword use to be found in as many searches as possible.

Your title should contain more than just the product name, it needs model numbers, sizes, colours, patterns, quantities, speeds, types, platforms and each of these are dependent on what your product is. Handily, Amazon sets out guides for best practices in different departments. These formulas are broken down by product.

For example, Small Appliances and Home Environment products should follow the guide: brand + model number + model name + product type and colour.

But – what you need to try and work out is how best to get premium keywords into your product title that aren’t already there.

It’s not just content though, you should also consider the appearance to make sure you not only sound professional but look professional too.

Capitalise the first letter of each word.

Spell out weights and measurements in words instead of using abbreviations.

Make sure all numbers are numeric and not spelt out.

Only use ampersands where correct to do so; in your title it should only appear if it’s part of the brand name.

If size isn’t relevant don’t put it in the title, use that space for more important keywords. And the same with colour, if it’s not relevant in a search use that space for something that is.

2. Write Compelling Descriptions

Writing copy can be confusing. On one hand we’re going to tell you ‘less is more’ because your shoppers will always be in a hurry even when they’re not, they’ll skim everything, but you still want to engage with your visitors, supply them plenty of information and talk their language.

In all areas of organic marketing we talk about not selling the product but selling the lifestyle. Sell the benefits. What’s the real desire of owning those shoes or that dress? That you’ll look stunning? Feel like a movie star? That you’ll be the most glamorous girl in the room? Use it to help your customers paint a picture. They’re already considering your item otherwise they wouldn’t be reading the description, this is your chance to tip them over the edge and into a sale. Keep your lines short and sweet (less is more, remember) and sell the dream, not the product.

The other method never to underestimate is using bullet points. Ideal for skim readers they stand out way more than a paragraph of text ever can. Try making the key point of each bullet in bold or upper case to highlight the important information and then follow it with standard lower case to sell the dream behind that piece of information.

3. Using Keywords At Every Opportunity

Appearing high in searches is all about keywords but there are ways to use them that you may not be aware of.

You should already be using keyword tools for new suggestions as any organic SEO Agency will tell you, and also Amazon’s own search bar to glean the most common searches for your keyword insertion. Start typing your product details and see what comes up in the automated population. Are any of those phrases ones you can use to join the popular enquiries?

Keywords On The Backend

There are places you can utilise keywords that aren’t going to appear in your description, title or instructions; for example, in the backend of your listing there are areas for you to complete that don’t have to appear as sales copy because they’re only considered by the mechanics of Amazon’s searches and not being read by shoppers. Make the most of them by entering long-tail keyword phrases. You have limited fields and spaces so be strategic. Drop the words that aren’t important and avoid repetition. Optimise this area as you would everywhere else and make it count.

Keywords In The Canonical Url

The canonical URL is the main link to your product page and is used by Amazon and Google in retrieving search results. You should try and feature your main keywords to appear in it in order to boost rankings.

4. Inventory Management

Inventory management is important to the way Amazon decides if you’re an appropriate seller for its search results. They’re not going to consider you a good sales option if you’ve run out of stock, and replacing stock won’t automatically push you back to that top spot listing. You have to earn your place and maintaining a constant inventory that can meet demand shows Amazon you’re in control and can handle everything they throw at you.

Your inventory is also taken into account when being considered for the Buy Box. If you can feature in the Buy Box then your sales are going to lift exponentially. So keep an eye on your inventory. Utilise whatever tools you can to predict demand and always make sure you’ve got it covered.

5. Use Your Reviews As A Streamlining Tool

Our Amazon agency constantly recommends that reviews are a vital part of selling on Amazon. Your customers are more likely to trust other shoppers who have already invested than whatever you tell them about the product. They know you want to sell and will tell them what they want to hear but the reviewers are going to be 100% honest about the product performance and the service they received.

In order to receive those 5 star ratings then you’ve got to do the work. Keep your customers happy. Sell them a great product and at a great price. Try and resolve any bad reviews to show exemplary service.

Using Reviews To Tweak Your Descriptions

Another great use of reviews is to consider all the elements your customers repeatedly talk about. If there are features that are regularly making your customers the happiest then write them into your sales copy. And if there’s a chance you can use those as your keywords too, then what are you waiting for?

6. ASIN Piggybacking

Every product on Amazon has an ASIN (Amazon standard identification number). This 10-digit number is unique to Amazon for product identification. Utilising this code you can find out the selling price for all of a product’s sellers and if you think you can sell it for less than the best of the pack then you’ve found a great product to enter into resale with.

You will need to have sourced a supply that allows you the correct margins after considering all expenses but this practice is widespread when looking to boost product inventory.

7. Choose The Right Ad Format And Constantly Streamline Performance

Amazon wants you to sell more; it’s how it makes such a big percentage of its money. They also encourage you to buy their paid advertising in order to help boost your traffic and sales. Making sure you’re using the correct advertising format is important too.

This applies mainly to Amazon vendors as opposed to their third-party sellers, as there are three main formats for vendors to choose from where the third-party seller has only one. It can be confusing so you may want to consider the help of an Amazon marketing agency to guide you in the best practices.

Vendors can buy into Amazon Sponsored Ads, Amazon Headline Search Ads or Amazon Product Ads, and each of them work in different areas and in different ways. To gather information on which will perform better for your products then you must test each of them and compare the data of the results and costs. Your listing position may denote which method is preferable due to where they appear. For example, Product Ads could help sellers who don’t have the buy box as they are displayed in a competitor’s product detail page.

8. Be in the Buy Box

One of the biggest advantages we believe as an Amazon seller consultant is understanding how to feature in the Buy Box. Of all the sellers of a particular product only four will appear specifically with their own add to cart button.

So what are the important metrics to consider?

Price

Price is always going to be important and it’s no different here. What you need to take into consideration though is Amazon doesn’t just prefer the cheaper listed options but the cheaper options after taking shipping into account.

Shipping Performance

Amazon wants to offer the best service all round so if you constantly prove to ship to its customers speedily and efficiently then you’re scoring points. Being part of their Fulfilled by Amazon program will help too. Other key metrics to work on are your order defect rate and perfect order percentage, as they also affect who gets to sit in the Buy Box.

Seller Rating

Every seller that features in the Buy Box has a seller rating above 90%. It says a lot once more of how Amazon views its preferred sellers. The ones that offer the best service are the ones they’ll choose to promote.

9. Vendor Powered Coupons

Savvy shoppers are always on the hunt for a bargain. Amazon recognises this and offers its own unique portal for shoppers to gather coupons that will earn them discounts.

Daily promotions and savings are highlighted on the website and can be used off-site to drive traffic to your product pages.

The hacks to get the best from VPCs are:

Promote Them

Coupon pages work just like any other listing so promote it independently. You could get more traffic and sales for the coupon link than the product link itself.

Offer Better Discounts than Your Competitors

If shoppers are looking for the best deal then find a way to be just that. The best deals will have the most chance of featuring in a showcase.

Use Third-Party Coupon Sites

There are thousands of external sites that promote daily deals, coupons, money off codes and more. You could consider them as an option to build on your inbound marketing methodology. Once you start submitting your VPCs to these you should monitor which sites are driving the most traffic. Build on them as well as dedicating time to test driving new ones.

Swap Coupons for Sales Metrics

We’ve discussed how important getting good reviews and ratings are so why not offer a VPC discount to any friends and family in return for a glowing reference and a 5 star rating? It could make all the difference in earning the customer confidence your sales need.

10. Split Testing

Any Amazon marketing expert will judge their successes, failings and where to make positive advances via testing. In this world of data and metrics it’s important to test all options so you can see what really works best, not just leaving it to guesswork and hope.

You should test all of your options by making changes and measuring the results.

The main area is obviously price – and not just your price. You should be aware of the changes in your competitor’s price so you have an idea where to pitch your own. Would a lower price gain a higher volume of sales? Or would you make more money on a lower volume of sales at a higher priced product?

Other key areas for testing are sales copy and the main feature image. You may think that all your images show your product in the same light but by testing you’ll have data to investigate, to find any patterns in sales and traffic that coincide with those changes.

You can become an influencer, link products to blogs and videos, and earn a commission when shoppers buy what you suggest.

Let’s see how Trendbrew works and how you can sign up and make money.

How Trendbrew Works

Trendbrew is a new social commerce network where users can shop products from 7000+ retailers.

Users can check out multiple offers for different products, wish and get personalized offers from retailers and earn points for every purchase, while influencers can create their free digital stores, aggregate and build a follower community and earn purchase commissions.

On the other hand, retailers can publish trending products, give personalized offers and increase online and offline sales.

Here are some concepts you can grasp to better understand how Trendbrew works:

• Shoppers can earn Universal Reward Points from 7000+ retailers
• Influencers can earn Influence Commission for influencing purchases
• Create free Trend Stores with products, blog, videos and pictures
• Brew trends on products you like from different e-commerce sites with a simple click of a button
• Invite friends and family to your store
• They are different from other e-commerce and deal sites
• These sites give deals based on Retailer’s criteria, which may not match with consumer needs and preferences
• TrendBrew gives power to consumer to drive the offers (My price and My timeline)
• Retailers can provide a personalized offer to a group of consumers through TrendBrew

How to Get Started with Trendbrew

Signing up is very easy. It can be done either via email or your Facebook account.

I’ve chosen the second one, as it’s quicker. Once you connect your profile, this is the welcome page:

Now, you want to personalize your social shopping feed.

Choose 3 or more channels, by simply clicking on the selected icons:

The same principle on the next page, follow 5 or more retailers/brands:

Now, you want to name your first trend store.

Simply choose a few words for it and enter them in the filed, as you can see in the below example:

All set!

You can start curating products. The following short video will explain you how:

To start curating, you can drag the ‘Brew it’ Button (bookmarklet) to your toolbar, to be able to:

• Add products from any retailer site
• Add videos from YouTube, Daily Motion and Vimeo
• Add posts from blogs

Mt first curated product, for example, is an Apple iPad with WiFi, 128GB, Space Gray (2017 Model), found via Amazon.com:

Add the item to one of your stores (you can also create new ones, at the same time you are brewing products).

Set your wish price, so TrendBrew will alert you if the price of this specific item reaches your desired price point.

Click on “become a trendsetter” and post it on Facebook, if you want.

You can check all the curated products on your feed or profile:

Same principle for curating blog posts.

Just visit a blog website you like, select a post and hit the “brew it” bookmarklet:

So, How Do You Make Money?

To answer this question, you need to understand why you (and your audience/following/users) should shop at Trendbrew and not directly at the store.

It’s simple, actually. If you shop at the retailer directly, you’ll either earn the rewards given by the retailer, which can be used only at the retailer or its affiliates (or not earn rewards at all). TrendBrew enables you to earn Universal Rewards no matter which retailer you shop at. These rewards are easily redeemable from a range of gift cards (including VISA gift cards).

Trendbrew aggregate products from 7000+ retailers. Hence, they enable you to shop all your favorite retailers on one single platform. You no longer have to download multiple retailer apps to shop.

TrendBrew’s mobile app allows you to easily shop any retailer with just a click of a button. (Here’s the link to the Android app and this is the one in the Apple store).

Final Words

Trendbrew is an interesting new concept, a social trending platform for e-commerce, tech, food, sports, media and entertainment.

It may be the new age of social network and you have today the chance to sign in and jump on the bandwagon.

With 7000 retailers and brands, more than 2000 products and active offers, 1700 product brews and almost 5000 rewards given, Trendbrew is definitely a platform you should try.

It’s free and you have nothing to lose. Whether you are somebody that sets trends or follows them, TrendBrew is the perfect way to shop & be social while earning rewards!

And, as an influencer, you have more chance to make money.

Now, it’s over to you.

Are you going to sign up to Trendbrew? What do you think?

Please share your feedback in the comments below, thanks! And don’t forget to share the post, if you liked it.

Either you are not able to effectively deliver ideas to the customer or readers are not able to gain a sense of trust or bond with your product. To be very frank, the later one is also your fault!

Most of the people don’t purchase or convert themselves because they don’t know who you are and unsure of your product quality. The sense of trust must be developed with the readers to convert them into a customer.

It doesn’t matter how hard and well your marketing team is working if the conversion rate is low. You’ll not able to generate sales and all of your hard work and efforts will be wasted.

There are plenty of ways to measure conversion rates, it can be sign-ups, leads, phone calls, inquiries but most companies relate conversion with sales. It is the misconception that should be cleared.

Although there are several things that don’t work out for your websites like color, shape, size, privacy term on your sign-up button. Whichever tip you apply; you’ll always miss some of the strategies. Still, there are few things that you shouldn’t miss out if you’re really concerned about increasing conversion rates.

One can’t accurately say how much conversion rate increase with a little change on your website. For some website owners a small variation in their website layout has produced amazing hike in conversion rates, however, for some, it didn’t work out.

Still, there are plenty of important strategies that are most likely missing in your website. These tips help in optimizing your conversion rate on the website by some applied and successful strategy.

1. Landing Pages

Source: neilpatel.com

A landing page is what it sounds like: the page where your readers land from an online source like social media or link on any website. They have an excellent conversion rates within your sales funnel.

It is the most contributing page on your website in terms of conversion rates, so you don’t want to take any risk on landing pages. Creating separate landing pages for different sources is regarded as a good practice.

A landing page should be focused on achieving the single goal, which you define. It may be proceeding to checkout, submitting an email, subscribing an RSS feed, starting a free trial or course, creating an account etc.

The headline of your landing pages should clearly demonstrate what they will get? Also, the design of landing page matters! Pay effort and time in creating a high converting landing page.

2. Social Buttons

Source: nopassiveincome.com

Conversion doesn’t only mean the leads that are purchasing your product/services. Some of the users may have liked your product but not in th mood to purchase the product instantly. Surely nobody will purchase a product on very first visit to a website.

Providing social media buttons on sidebar helps them to connect with your social media profiles. Maybe after some time they change their mind to purchase your product or they share your post on own network and you get a lead from there. Anything is possible!

Social Media helps in generating a major part of your leads. So pay attention to the company’s social media profile and never forget to include the social sharing buttons on your website. You may also tell them about website’s social followers. This way they feel privileged to be a part of it!

3. Un-Scrolled Screen

Source: temok.com

Whenever a new user types your website address into URL space and reaches it, without any action the screen portion which is visible is called “un-scrolled screen”.

As you can see in the above picture, a portion of the screen is left for a specific call to action: “Sign up Now”.

Whenever a new user will open this page, he will have to read the offer presented and if he found the deal attractive he will surely sign up. You should able to present them a deal in a way they can’t resist.

4. Offer Perks and Discount on your Sign-Up buttons

Coupons and Discount always attract the customers. A slight reduction in the cost of your product could get you huge number of new customers.

Most of the companies use this strategy to increase their sales. The loss you suffer after applying discount can be easily compensated through increase in sales.

Offers and discounts is thus regarded an effective strategy to increase the conversion rates on your website.

In your call to action button clearly tell them what they will get after clicking on that button.

5. About and Contact Section of your Blog

Source: bloggingcage.com

Customers have a very clear value proposition in the mind. It is the most determining factor as they not only want to know “what’s in there for me?”, they also look “why buy from you?”.

The about and contact section should clearly demonstrate value preposition of your company and you as well. You should effectively communicate to them what makes you and your product unique from others.

The people click on about section to get an idea about your background and track records, so don’t miss this opportunity. Adding a short story about how you created this company?

And how happy customers benefit from your product? It will make their mind to trust you. Now attach an attractive call to action button after short story to generate a possible lead.

6. Opt-in Boxes above the fold or below the fold?

Source: getresponse.com

This is a problem that most of the website owners have struggled at least once. Providing ppt-in forms above the fold has an adverse effect on reading experience on your website, but also providing opt-in forms below the fold yields low conversion rates. What is the best solution?

The readers on a website spend 80% of the time on the information above the page fold. According to Jakob Nielson, the area above the fold is the “most valuable real estate” on any website. So why should you not utilize the most productive section of a website?

7. CTA buttons

A slight variation in your call to action button has much effect on your website conversion rates. It is seen that with little variation in color, size and shape of call to action buttons, companies have experienced an amazing hike in conversion rates. Do A/B testing on webPages to see which actions are more favored for your website conversion.

Don’t include too many fields on your form buttons. You can enjoy approximately 120 % increase in conversion rates if you cut down below 3 fields. Phone number should not be asked unless your business is based on post-click sales calls.

8. As Featured In features

Source: jeffbullas.com

There are many bloggers who include “As Featured In” as a highlighted part of their website. This clearly tells the readers that website can be trusted and popular on the globe.

If you are featured in any reputed website then certainly you can include this on site. Some of the web owners also submit their guest posts on related blogs to attract the readers.

It’s great idea to build credibility and trust with the readers which will help to improve conversion rate.

9. Include Customer Reviews

Source: neilpatel.com

Customer satisfaction is the key factor for the success of any organization.

Earlier customers were easily convinced to buy your product or services but now they do a deep research before purchasing any product.

Attaching a quality review of the product is a good strategy to increase conversion rates, as customer also looks for a product with positive reviews.

10. Subscription Payment Instead of Onetime Payment

Source: warfareplugins.com

Some of the customers don’t like purchasing products in a single payment. They want to use the product first and if they found it reliable, they can invest money in purchasing it.

To convert these users, a subscription payment is an effective strategy that business owners can apply.

11. Performance

You have a quality product with excellent problem-solving rate, this should also be reflected on your website. If the speed, design, layout and content of a website are not effective, the readers will certainly bounce-back from your site. It is known fact that slow sites have comparatively low conversion rate than website which have quick response time.

Work on your site’s design, layout, loading speed and other performance factor and you’ll definitely see a hike on conversion rates.

12. Testimonial from Famous Marketers

Source: trafficgenerationcafe.com

Your business has lots of client saying great things about you and your business. You could use these testimonials as an effective mechanism in online marketing strategy. Testimonials can influence customer decision, strengthen your marketing plan and credibility over customers.

A smart website owner knows the importance of a good conversion rate on his website. A slight increase in conversion rate has a very big impact on your sales and revenue.

If you are struggling with an unsatisfactory conversion rate, these 12 tips will help you to optimize the conversion rate on your website without spending much money.

Source: beabetterblogger.com

Do you find this post useful to your website?

Do you have any feedback or suggestion for me?

Let me know through comments below.

Have an Excellent Day!

Fortunately, there are a lot of conversion optimization tools specifically built to track features that ensure that the visitors would fall into the sales funnel. Not just that; another wonderful thing about this is the fact that most of them are free of charge; allowing the user to track insights, such as the usability, landing page design, call-to-action effectiveness, and features without the need to spend much.

Here are some of the most useful tools when it comes to conversion rate optimization.

1. Analytics Services

Probably the well-built tools of online marketing are the analytics services because for the past few years, these tools have gotten more extensive than how they were originally created. As a matter of fact, even the free analytics tool is capable of providing comprehensive data about where the traffic originates from, how long the visitors remain on each page, and the path visitors usually take, and so on.

Once a website has an integrated A/B testing tool, the owner would be able to see the way the traffic segments that see each other usually behave. Not just that, data such as site paths, bounce rates, and period on page for each variation are also measurable elements of analytics. With the help of this very powerful tool, it’s easy to locate the services and discover ways on how to incorporate more services after.

Google Analytics is probably the most popular free tool available for bloggers and internet marketers.

2. Marketing Automation Platform

This tool helps in converting a simple lead into a customer, because an automated marketing tool involves measuring and automating all the connection between the business owner and the prospective customer. Wherein, a new prospect can be considered and it would be automatically included to an email program and distributed to the members.

Furthermore, linking the A/B tested pages with various marketing campaigns is also a great way to measure the quantity and quality of leads coming from these. Keep in mind though; when evaluating a lead generation page, it’s important to ask yourself how the number of form fields affects the lead quality/quantity. Will it result to more leads or not?

Paying attention to both of these, together with the lead quantity and quality are also important especially if you want to scale your concern long term. Basically, if a specific page variation changes in quantity, but the quality decreases, then this isn’t really a smart move at all.

3. A/B Testing Platform

A lot of experts consider A/B testing as an integral tool of conversion rate optimisation. Basically, the A/B testing tool allows the user to pit several versions of a web page against one another; as it directs these website to a funnel that determines which among these are capable of producing remarkable result.

For instance, it allows the website owner to determine if the “Add to Cart” button generates more clicks in version A or version B.

However, despite the fact that the idea of A/B testing is pretty straightforward, choosing the right services is a great way to make it fun and easy while being able to monitor the results and if the conversion rate optimisation is working the way it should.

Image credit

4. Heat Mapping Service

Heat mapping tools offer the most relevant insight on how visitors act with a website. Through this, you’ll be able to monitor the mouse clicks together with other manipulations that happen within the page– this includes scrolling. Aside from that, a heat map also offers a clear image of where users usually spend most of their time on the website, and where they really don’t.

That said, it can also be used to figure out what elements on the page must be optimised. Though, as a rule of thumb, before you even consider website optimisation, it’s important to examine the heat map of the web page. This would give you the ideas how the visitors interact with one another. Also, with the help of the best professionals offering conversion rate optimization, you’ll have the assurance that your website would be properly optimised.

Have you ever tried the heat mapping service of Lucky Orange? Here’s my review.

Final Words

Conversion optimisation is considered to be a long-term project.

It’s important to pay attention to the every conversion tool you are going to use to ensure that the results you’re going to get are positive.

What are your suggestions or experience?

Please share your views in the comments below, thanks!

Many companies pay no attention to their site and leave it unkempt for extended periods of time, choosing more traditional methods of advertising.

It is only when they see their competitors flying high that they get the bit between their teeth when it is often too late!

There is a wealth of knowledge available, and moz.com has lots of information for both experts, as well as beginners.

One of the most important things that you will need to do other than having a search engine friendly website is to have a digital marketing strategy. Having a set plan with goals is the only way to truly gauge your return on investment accurately, as well as show what works and what doesn’t.

It is important that even if you rely on an SEO company to provide you with services and products, that you understand the concept of what you are doing, and why!

Local SEO

Local SEO is an excellent way to focus your marketing on the areas that your business covers, allowing you to target your potential customers accurately. For example, if someone types in their browser “SEO Chiang Mai”, they are looking for a company offering SEO in Chiang Mai area.

So if you are a local SEO company, you would optimise yourself not only for national customers all over the country but also your local market base where you can offer your clients the personal touch.

Optimising your website for local search is beneficial to all types of business, but it also allows the smaller companies to compete on a much more even playing field. Local SEO will work on your NAP details which stand for:

• Name
• Address
• Phone Number

If you can keep all of these details consistent over all of the different directories that are available on the internet, you will start to build a strong link profile based on the geographic areas that you are trying to target. But there are also other options if you are looking further afield!

Global SEO

As well as targeting a local area, or just a country, you can also focus globally, choosing which countries you wish to deal with precisely. You can also use other languages on your website when you target specific countries and make your site much more appealing to local users.

When you combine modern digital advertising including the likes of pay per click and Facebook and LinkedIn, you can gather a wealth of data about your clients, and use this to streamline your advertising.

You can target your ads at specific ages or genders, or even likes on Facebook. You can choose the times of day to display your ads, as well as many other bits of information to narrow down your audience.

Using all of the data that a website generates gives you a lot of information that you can use to get to know your customers better. Knowing your customers better will allow interacting with them to be much easier.

Our Company is Doing OK!

You may be right; your business maybe be doing OK, but empowering your website and putting it directly in front of the people that want what you do or sell can only be a good thing.

You will probably not even realise how much potential you are missing out on as it surprises many website owners.

Read these tips to find out how to improve your company website.

Mobile Search

With more and more people connecting to the internet through their smartphones, you not only need a website, but it needs to be mobile friendly as well!

In May 2015, Google confirmed that the number of searches on a mobile device surpassed that of searches using a traditional computer for the first time. So many people use their phones not only to communicate, but they do their web browsing and shopping through them also.

If your website does not have a mobile friendly version, then you will find that many people will automatically navigate away and find an easier site to navigate.

Do you have a mobile version of your site? Read here how to achieve it.

Boost your Business Needs

If you have any aspirations for your business, then you should be looking to market your business digitally, using a mixture of techniques. If you do not have the expertise or the manpower to take on the job yourself, there are many companies offering affordable SEO packages that you can fit within your budget.

Whether you use the services of a credible company or do everything yourself, it is important that the job is done right and that you do not try and take any shortcuts.

As with any marketing technique, it takes time for you to see the benefits, but digital marketing is something that you need to be constantly doing, and not turning it on and off. Use all of the analytical data at your disposal and work with your marketing company to exploit it to its maximum benefit for your business.

Make sure that your goals are clearly defined within your strategy, and do not be afraid to shake things up now and then. The major search engines will often change their algorithms so it is important that your campaign is adaptable, and you can change focus if you need to.

In this digital age nothing is set in stone, and as fast as you get used to doing things one way, you need to change and adapt, or get left behind.

There is so much that you can lose out on if you are not with the times and if you do not have a digital marketing strategy in place then your competitors, including new start-ups, are leaving you behind.

Go out and educate yourself on SEO and team up with a quality digital marketing company who can grow with you and see your business thrive!

All website owners still need traffic, an offer that converts, and the ability to turn one time customers into repeat customers.

And while the online advertising market just keeps on growing, there’s still many ways to generate traffic for free.  Usually through creating lots of content, and being very active on social.  

So really, marketing is just like it’s always been!  You either spend money on advertising, or work hard to generate attention.

So let’s run through some internet marketing predictions for the coming 12 months:

Email Isn’t Going Anywhere

Delivery rates aren’t as high as we’d like them to be, sadly.  And open and click rates are far lower than ideal, and quite a bit lower than they used to be.  

But nothing has really come close to replacing email.  And everyone’s got an email account right?

So if you’re not collecting email addresses of customers, and visitors to your site.  And if you’re not following up on them regularly.  And if you’re not providing value in your follow-ups (not just offer after offer).  

Well, then you’re throwing away huge piles of money.  It really is that simple.

So make sure you’re collecting as many email addresses of visitors as you can.  And keep at least in weekly contact with them, providing a mix of value and also promotions.

WordPress will Continue to Dominate

WordPress just keeps on going from strength to strength.  It currently powers 25% of websites.  And with its ease of use and increasing power, it looks as if that figure will just keep on growing.

So how does this affect your marketing?  Well, creating a great looking website keeps on getting easier.  And with a thriving plugin marketplace, advanced functionality is a cinch.

So the more you know WordPress, you more effectively you can use it to help you reach your business goals.

SEO and Content Marketing is Here to Stay

Image from Flickr

The days of keyword stuffing a page and ranking in the top ten are long gone.  But Google is more popular than ever, of course.  And still drives millions of visitors to websites every hour of the day.

But now, Google prioritizes quality of content.  You have to give real value to your readers, and create the kind of content that naturally gets linked to and shared.

Remember, Google wants you to create content and build links as if Google didn’t exist!  So when you create fantastic content just for the reader, and promote it so it reaches a wider audience, you’re doing just that.  

And then ideally, Google will then reward you with even more traffic.  But this is a complicated area of marketing and SEO Training can be helpful.  This can help you make sure you stay on the right side of Google.

Social Networking Can No Longer be Ignored

Facebook, Pinterest, YouTube.  And even LinkedIn and Twitter.  They’re all driving huge amounts of traffic to websites.  If you’re not taking part in conversations in your market.  Or even better, becoming a thought leader in your market.  Then you’re missing out on significant opportunities.

So consider social an extension of your content marketing.  It can help amplify your content, and in time can make others look to you as an expert.

What do you think?

What are your predictions for 2016?

What are your blogging goals?

Please share your views in the comments below, thanks!

You meet a lot of people and you never stop learning from them.

Also, the more time passes, the more you realize that you need to keep studying, reading and searching for new resources to use in your online journey.

In this post I present you three tools you should take a look as a blogger or internet marketer : Oktopost, TrenDemon and MyBlogU.

Oktopost

Oktopost is a powerful social media management platform, created especially for B2B marketers and with particular attention to LinkedIn.

Before you purchase any plans, you can do a completely 30-days free trial.

After you sign up (no credit card required for registration), you can begin using all the features available.

You may want to start your first campaign, scheduling posts via your social media profiles and then measuring the results.

A nice feature is the “calendar tab”, which allows you to control all the scheduled posts with your different social media accounts. Just select one to erase or modify the item with a drag and drop functionality.

There is a “content curation” section, which presents you suggested articles around the web, that you can share to your audience with just a click.

The “reports section” gives you analytics tools and it will be available once you being generating clicks on your posts links.

The “conversion tracking tab” lets you not just measures visits, social signals or comments, but also checking the conversions coming from your social media posts.

As mentioned before, Oktopost has particular functionalities for LinkedIn, the popular professional network. In an easy way, you can publish and share your content on multiple LinkedIn Groups at once. You can choose which profiles to post to and verify what is the most noticed content.

I like a lot the feature to auto-post on LinkedIn Groups. I believe this functionality makes Oktopost stand out from competitors.

Here’s an exhaustive video by “Internet Marketing Hustle”:

Also, if you need help understanding any section of Oktopost, you may want to take a look at the “Knowledge Base” and research the answers by topic or keyword.

Additional information can be found at community forums, or you may request help directly to Oktopost staff via email.

Prices are similar to Buffer, but Oktopost’s basic plan gives you unlimited posts, while Buffer offers you just up to 200 scheduled posts.

The “autoposter” feature comes with the “starter” plan, at $49 per month.

Oktopost can be a great solution for your social media marketing, most of all if you are a professional.

The auto-posting and advanced message scheduling features are great.

I also particularly liked the analytics and interface, which is simple to use also for new marketers.

TrenDemon

TrenDemon is a new tool to create more revenue and conversions from your content and traffic, automatically using personalized content recommendation and call to actions.

After you sign up (free), you just need to place the script code given in every page of your website, or simply grab the WordPress plugin.

After installation, TrenDemon will analyze your site and start showing content recommendations to your audience. The longer Trendemon will stay in your website, the better recommendations it will be able to produce (the script is loaded asynchronously and won’t slow down your site).

After a couple of hours from installation, TrenDemon will find which articles have the highest impact on your site. Then using the “autopopulated content” feature, you will be able to generate more traffic to those posts or pages automatically.

You can choose between two principal units:

1 – LIFT –    for increasing traffic on your website with personalized content recommendations. Good to improve page views and decrease bounce rate.

2 – PLAY –   for boosting social signals and traffic via the gamification principle.

You may personalize behavior, color, icons, texts and layout of TrenDemon’s units to match your website theme or simply your likes.

TrenDemon is not just a simple “Related Posts” plugin, as its complex algorithms finds the most active pages on your site, and helps you make the most out of every visits. You may want also to set up Call to Actions to improve conversions.

This is an interesting new tool I want to keep testing on my niche site.

Also, eligible publishers will be able to monetize their blogs on TrenDemon Media Exchange from sponsored content.

Take a look to the user guide here.

MyBlogU

I’ve been using MyBlogU since few months already with pretty nice results.

I’ve also recently written a complete review of this platform, sharing my experience.

In a few words, after you sign up, you can choose among the three main tabs available : “Brainstorms”, “Interviews”, and “Media”.

I can tell you I’ve just experience with the interviews section.

I participated to the projects of six MyBlogU different users and I’ve been accepted from all of them.

This means I’ve been published in 6 diverse websites, with a link back to my blog.

Just browse among the topics available, select the ones you are expert about and then simply share your knowledge by leaving your answers to the users project questions.

In this post you can check an example of how MyBlogU interview works:

4 Bloggers Share Their Best Ways to Make Money Online

Recently, MyblogU introduced a nice new section where you can be featured as a writer. Interesting to reach more audience!

Conclusion

I hope this post will help you to decide if these tools could be useful for your online activities.

I am sure that not all of you already know these three resources.

Sometimes you just need to use the right tools to save time and improve your productivity.

What do you think?

Have you ever used some of the resources mentioned in this post?

Please share your views in the comments below, thanks!

Image courtesy of vectorolie at FreeDigitalPhotos.net

Because, it’s true—there is really no such thing as passive income. The whole premise or implication of that phrase is misleading. Or, rather, it’s a temptation to think lazily. Either way, “passive income” should never be what you focus on.

Instead, you should be focused on massive income.

That’s the key word, here: MASSIVE.

In fact, that’s the word behind this whole blog post that you’re reading right now.

Taking Massive Action

The recipe for successfully taking massive action is somewhat obscure. In fact, it’s almost a secret, because it’s so little-known.

It’s just like putting up a building; you start with a solid foundation, and then take massive, determined action to get it up!

Visualizing Your Goal

It Has Nothing to do with “The Secret” !

The first thing you need to do is get in the habit of visualizing your goal as vividly as possible. Now, I don’t mean just mentally; I mean physically, too.

Specifically, you need to get your entire physiology involved with experiencing your goal, as if you had already achieved it.

You may think this is impossible, or that I’m leading you down the forest path toward some kind of mystical mumbo-jumbo, but I’m not.

All I’m doing is pointing out some abilities that you already have–you just may not have realized it!

You Can Actually Experience Any Emotion You Want

Whenever You Want and Wherever You Want !

It’s true!

Have you ever had a flashback to some past experience, and relived it in your mind? Remember the first time you rode on a roller coaster? Do you remember the emotions you experienced then?

You already know that certain emotions can alter your facial expressions, but did you know that it works both ways?

Try it! Right now, make a face as if you are suddenly happy and excited! Maybe add one or two short breaths.

Can you feel your emotions changing?

(Okay, go back to normal now.)

You just altered your whole physiology.

It’s best to watch Tony Robbins fully explain this in detail, because it’s something that really requires a video.

The bottom line is, it’s all about getting your physiology into its peak state—the place where it can achieve its full potential.

But, this is only half of the pie.

Once you’ve reached your peak state, you can start taking action.

Acting Massively

In the context of Internet marketing, it depends on what your approach is going to be: free marketing or paid marketing.

But, in either case, the most powerful thing you can do is tell your story.

Whatever it is that you’ve struggled through in your past, you need to become really good at telling that story over and over—integrating it artfully into many different forms of content.

Basically, you’ll be saying, “This is where I’ve come from, but here is where I’m going—all because of what I’m doing now. Are you with me?”

With free marketing, incorporate your story as much as possible into all your content; whether it’s blogging, or making videos, or recording audios, or photos—or a mixture of all of those things—just do it.

Don’t depend entirely on SEO, though. Taking massive action means stepping ALL THE WAY outside your comfort zone.

There’s no need to spam or chase people around, either; find places where like-minded people are hanging out, and start building relationships with them; commiserate with them. Talk about what you’re doing to turn things around in your life.

With paid marketing, use your story in your advertising: be it solo ads, PPC, magazine ads, voice broadcasting, or any other form of advertising.

Even though it’s going to leave you vulnerable to haters who will come along and mock you, do it anyway. Because, people who can relate to what you’ve gone through will want to join you even more!

Making Massive Income

This is going to be the shortest part of this blog post, because it’s so simple (in terms of network marketing).

Remember how, earlier on, I said to focus on massive income rather than passive income?

Here’s the key to generating massive income:

Focus on getting two new sales a day.

That’s it!

Now, I DON’T mean focusing on 14 sales a week, or 60 sales a month. That would really take superhuman power.

It’s easiest—and most achievable—to focus on sponsoring two new customers into your business every day.

It is literally impossible to fail to make a massive income for yourself if you do this consistently.

True, you will get more and more “residual,” passive income flowing into your account, and it’s OK to be grateful for that—just as long as you don’t focus on it.

Just focus on two a day for passive massive income…

…and take massive action to produce that massive income.

Image courtesy of jscreationzs at FreeDigitalPhotos.net