I try to be switched on when it comes to energy saving, as do many other business owners. The environment is big news these days, especially since people are trying their best to help the planet and want to ensure they work with others who want to do the same.

If this sounds like something that interests you, here are 5 green business ideas for eco-minded entrepreneurs:

Never Work With A Company Without Checking Out Their Values

As a business owner, you’re probably going to be working with many different companies and suppliers to ensure you can do what you set out to do. This can include cleaners, packaging companies, delivery companies, furniture companies like Multimo, and more. But you should never work with a company without checking out if they share the same values as you first. If they do, you’re onto a winner! With your combined efforts, you could have an even bigger positive impact on the environment.

It isn’t just about making sure your business is eco-friendly. It goes far beyond that. Make sure your business is working with those who share your views and values!

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Make Your Eco-friendly Expectations As Clear As Possible To Staff

At some point, you’re going to have to hire staff to help you take care of everything that your business entails – you might even have your own team already. It’s a good idea to ensure that your staff members are eco-minded too before you offer them a job.

However, once you’ve hired them, it’s important to make your expectations as clear as possible to your staff. They should know exactly what you want them to do, from ensuring they recycle glass to minimizing paper usage.

You should make these things as easy as possible for them too. Ensure that you have the correct bins, and clearly label them. You could even have some instructions on display.

Create Incentive Programs

Incentive programs are a great way to encourage your staff to be even more eco-friendly. Why not offer incentives for those who bike or walk to work?

This isn’t always possible, so you could also offer it to those who are carpooling or taking public transport too.

If you offer company vehicles, then make sure you choose eco-friendly models.

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Become More Energy Conscious

Become more energy conscious in your business premises. Are you turning off the lights and your machines before you leave?

Are you making sure that energy isn’t being needlessly wasted?

Are you using sustainable energy where possible?

It’ll all make a huge difference! An easy method to cut your costs and be more eco-friendly is by switching your bulbs to LED bulbs.

Here’s a handy calculator to work out how much you will save by switching.

Reuse and Recycle

Finally, make sure you are reusing and recycling wherever possible. Our office cafe started using recycled and biodegradable materials.

Encourage everyone to buy second hand, upcycled furniture rather than brand new pieces. Give your staff reusable water bottles. Reuse and recycle just about anything you can!

Buying new equipment can be really exciting in business, but being more conscious of where you get it and what’s better for the environment is even better. Don’t let your values slip for a fancy new desk!

If that’s you, read on, because these are game changing concepts that are leading businesses to incredible growth by changing everything about startups and product development.

In this post, we’ll just scratch the surface of these exciting ideas and see how the two relate to exponential business growth, and each other.

So, What is Growth Hacking?

It might seem like a trending hipster term but it can be very useful.

In part, it can be described as a kind of marketing, though there’s more to marketing than growth hacking.

In marketing you:

• Research the market, identify a need, and come up with a targeted offer that satisfies that need
• Select the ways (or channels) to communicate the offer, attract people, and sell it most profitably

Growth hacking focuses on the second part.

A growth hacker identifies the best channels for communication and customer acquisition in order to seriously boost sales and profits. But this is what a conventional marketer does too, so what’s the difference?

A conventional marketer depends on subjective methods, such as planning and his/her gut feeling to run marketing campaigns, hoping to attract potential customers to the top of sales funnel.

A growth hacker leverages business intelligence or analytics technology to analyze the sales funnels and find the openings for rapid business expansion. In particular, growth hackers exploit digital and social media to make the product go viral – often their solution can be a simple tweak or change.

There are no right and wrong ways to growth hack, just successful and unsuccessful growth hacks. Instagram growth hacking can work very well for some startups and Twitter can work as a great platform for others.

But much before that, a growth hacker helps create the perfect product in order to achieve the growth..

What Comes Before Growth Hacking

Marketing today is driven not by advertising, but by product. Word-of-mouth spreads fast on social media, and with the strong demand for quality design, a poor product simply can’t be growth-hacked.

One of the favorite examples growth hackers love to quote is Hotmail, how it grew the subscriptions to 1 million users within 6 months by using the simplest growth hack ever. It was the tagline,

‘PS: We love you! Get your free email at Hotmail,’ which they added at the end of every outgoing email, and saw their growth curve transform into a hockey stick.

Hotmail’s growth curve: (Source: SmartInsights)

However, think about it for a second. Would the results be the same if Hotmail had a poor product?

What would happen if the link to the subscription page didn’t work, or if the servers were jammed, or the interface had a poor design? In all likelihood, they would lose their existing subscribers instead of acquiring new ones.

The same is true for PayPal, GroupOn, Dropbox, Air BnB, and other widely quoted growth hacking examples.

Before they achieved their historical triple-digit growths, they had a product or a solution that a large number of people really liked and wanted.

So, here’s your first step to growth hacking: STOP!

If you’re trying to sell a poor product, stop. Even if you have a titanic advertising budget, you’ll be sinking it without hacking any significant growth. As Dave McClure puts it in his presentation:

Do not try to do a viral marketing campaign until your product doesn’t suck, because, what will happen is people will tell other people that your product sucks, so don’t do that.

But how do I know if I have a great product?

The answer is that you can never know, until you ask your customers.

You might think it’s great but your opinion here doesn’t matter.

Lean Startup Vs Conventional Startup

This is why the lean startup movement has been gathering momentum in the recent years. It is a methodology for developing businesses and products first proposed by Eric Ries in 2008.

In the traditional startup, you conceive a product, write a business plan, raise the capital, recruit a team, and start selling like hell. Basically, what you’re doing is building castles in the air.

You have no way of knowing that a large enough market does care about your product. And while you have put down your acquisition and sales targets in your business plan, you have little idea about how to achieve them.

The typical startup begins with a business plan, which is developed after months of research and number crunching, all the while sitting in isolation at a desk.

It’s virtually a work of fiction that describes the opportunity or the need, the market size, the product and how it fulfills that need, and includes a projection of sales revenues, income, and cash flow for the next 5 years.

The product development also progresses in isolation, or even secrecy. A considerable (read fatal) amount of investment has already been made by the time the product sees the daylight, and the entrepreneur realizes people don’t want or like the way it is designed.

Unsurprisingly, then, 75% of all startups fail! The daydreamed business plan evaporates as soon as it enters the real world. As Mike Tyson once put it, “everybody has a plan until they get punched in the mouth.”

What is Lean Startup

A lean startup is the antithesis of this decade old formula. It involves experimentation, customer feedback, and adaptive design, as opposed to baseless planning, gut feeling, and the design-first mantra.

In a way, a lean startup is a staunch implementation of the basic marketing concepts, right down to where marketing should actually start—the end customer. ‘Build it and they will come’ has never worked.

Instead of the business plan, a lean start-up entrepreneur/growth hacker develops a set of hypotheses.

Then, he/she extensively tests those hypotheses by going out into the market and asking questions from his potential customers, distributors, and opinion leaders.

These questions concern the features, pricing, distribution, and acquisition channels.

The business model canvas for lean startup (Source: HBR)

The research, called customer development, is carried out in tandem with product development.

The lean startup methodology professes agile development, in which the founders quickly gather resources to develop the product up to a minimum level for testing.

Further development is made iteratively and incrementally, based on the customer responses. The emphasis is on quick turnaround and retesting. The goal is to create value in every aspect of the offer.

As a result of agile development, the costly errors and delays of conventional product development are eliminated, and virality is built into the product’s design. In the words of Seth Godin,

Virality isn’t something you do to a product, it’s something a product is.

Conclusion

In order to be hacked into a jaw-dropping growth, your product must give the user their ‘aha moment,’ compelling them to go ahead and share their experienced through their Facebook, Whatsapp, Twitter, or other social networks.

For serious growth, your referrals and repeat customers have to keep growing at an increasing rate.

Only great design will ensure that. And to develop a great design, you have to do a lean start up.