Still, the internal linking concept would be the prompt pick for any webmaster. Since it is most straightforward and you can have full control over it. Moreover, internal linking is something you can do on the ongoing basis. It is both simple and advanced.

Many SEO’s still practice silo structure in organizing its pages or posts so that it would be easy as pie for a proper internal linking.

Fine, and then let’s further explore the benefits of internal links, why it is essential for SEO uptick, and the best practices of internal linking to harvest its entire benefits.

What Is Internal Linking?

As we all know, external links are the links that are pointing to other sites.

To be precise about internal linking, your every page will have links pointing to the other pages or posts in the same site.

Indeed, there are two varieties of internal links too. First one, if you click this link, you will go to the best practices of internal linking section (within this article).

The other one is, if you click here, you will go to another article about “ethical link building“, which is on this same blog.

Correlation Between Internal Links & SEO

There is always a parallel interrelation between the internal links and SEO. Also, any search engine will have unique algorithms in taking the advantages of internal links.

Anyways internal linking is not going to help you get new domain authority as it points to the same domain. Instead, it can have the impact on how your site is indexed and how your page ranks. Especially, it helps search engines to understand your content.

Optimizing internal links is nothing but, adding the optimal number of links on each page pointing to the relevant destinations with the right anchor texts. Based on how you are building internal links, you can claim its benefits.

Still, there are plenty of additional benefits that internal links can tweak your SEO and conversion rates. Let’s explore all in brief.

Benefits that Internal Links can Offer for Your Site

Internal links are powerful weapons to accompany with search engines without gaming it. As far as algorithms are advanced, still simple things can help you boost your website SEO.

Likewise, below are the typical profits that internal linking can confer.

#1 Improves your Website Index

The search engine crawlers use link paths to find and index pages over the Internet. If you interlink your pages properly, then Google feels easy to crawl and index the new pages that you publish and link to.

And, the pass-through continues with relevancy, with reference to the internal links it has. Both the search engines and the users love the fresh content. If you can collect altogether using internal links, then the crawling and indexing will be much faster.

#2 Offers Great User Experience

Besides SEO benefits and search engines favors from internal links, it is also efficient to improve the user experience of your site. It adds more value to the user.

It’s really worth its time when you put some extra efforts to include internal links that are pointing to some other relevant posts through which you are offering additional resources to your readers on the similar topic. Though it cannot impact on conversion rates directly, it can narrow down your marketing/sales funnel.

#3 Brings Down the Bounce Rate

The internal linking concept also helps to get the low bounce rate for your site. Using the navigation features that every themes offers, you can direct your users to visit your furthermore valuable content on the topic. Moreover, the trust level and engagement time would drastically increase.

Internal links help readers to navigate through your multiple posts one after the other, till hell freezes over. Through which, your page views will be surpassing. Also, you can give life to your old hidden posts by linking the new rocking posts to it.

#4 Spreads Authority Among Pages

Through internal links, you can get link equity among the posts, probably. I am unsure that all your posts would not be link-worthy. There will be few handpicks that attract most backlinks. Obviously, the user engagement will also be high to the particular post.

Now, interlink the posts that gained several backlinks to the pages that attract no backlinks. Make sure that both posts are most relevant and adds value to your readers.

#5 Boosts Content Value

Anchor Texts are the text in the link. Anchor texts are the key factor that helps both readers and the search engines to understand the relationship between the two posts that are interlinked.

As much as the most relevant multiple internal links you are adding with the right anchor texts, your content gets valued.

Your blog posts content is now dumped with a bunch of resources with niche or topic relevancy. You can make your users to stay a long time on your site serving with the quality and well-informed content what they are curious about.

Internal Linking Best Practices:
Do’s and Dont’s of Internal Linking

Before stepping ahead with best plan of attack, make sure that you have good quality content in place and often publishing the new posts.

1. Interlink between two or more deep content-heavy posts that are most relevant to each other.
2. Interlink any posts to the homepage, if it would be useful for your readers. But, the links in the body of the content are weighted more than the links within the sidebar/navigation.
3. If you are conversion-oriented, then link your informative articles to your sales landing pages (with relevancy).
4. Use words or a word that exactly describes what the target link is about.
5. Keep your anchor texts precise.
6. Whenever you publish a new post, don’t forget to interlink it to your four or more old relevant posts and vice versa.
7. Include links where ever they fits naturally and logically providing value to the readers as well as search engines.
8. Link posts to the highly converting pages to grab the revenue value along with SEO benefits.
9. Make sure that the links are of dofollow attribute type.
10. Keep monitoring the internal links periodically. There may be broken links, if you have changed the URL of the page that is linked with.
11. Use good enough number of internal links depending on the length of your blog post content. To add more links, produce the lengthy content.
12. Don’t interlink for the sake of linking.
13. Don’t hyperlink the entire paragraph, which does results in poor user experience.
14. Don’t just use any anchor texts randomly or phrases like ‘click here’. It doesn’t make any sense.
15. Don’t use exact anchor texts or keywords for internal links. Then, it appears like unnatural.
16. Don’t interlink at all, if you don’t have posts or pages with relevant content.

Conclusion

Internal linking increases the Topical Authority and hence you will stay reliable to the eyes of Google & other search engines and bless with the top rankings.

Among all SEO techniques, internal linking strategy is quite simple and effective as well. Do some basic ground work; interlink relevant posts with perfect anchor texts.

I am sure that you can see the improvement in your search engine rankings. Interlink your old blog posts with the latest whenever you publish.

So, you have learned the payback of internal links and how to add them in your content. I hope you will implement this simple SEO strategy in the right manner. If you want to discuss about this matter, use the comment section!

If you say “yes”, I would like to appreciate you with the grand applause!

If you don’t have any idea about the vital role of the WordPress themes, then my guest post would help you understand the site design facts.

Also, you will be recognizing the significance of buying the paid WordPress template instead of getting the freebie.

In addition, I’ll let you know the essential theme features to be considered while buying it.

Out of all, I’m gonna reveal some of the popular websites to buy the WordPress theme so that you can grab the suitable one of your choice and rock on the web.

Let’s get into the topic!

Role of WordPress Themes

It is a known fact that the professionally designed website with smooth navigation would earn more leads & subscribers.

Yes! You can quickly gain the credibility with a good site design, and even the research has proved this matter.

With a resourceful website design, you can

1. Get Brand Identity – A pleasing design would help you get a memorable brand name for your business website.
2. Get Love From Search Engines – A fast loading responsive theme with clean codes and Schema Markup would let you get high SERP (Search engine ranking positions)
3. Offer Great User Engagement – A fresh template with intelligent widgets and call-to-action elements can engage your readers well. You should understand that the high user engagement improves your SEO.

I hope now you understand the value of having a good WordPress design.

Why Premium WordPress themes?

When I was searching for something, I came to know that the bloggers search for the free WordPress themes.

They might have a low or limited budget, and hence they seek for the free blog themes.

If you too fall under the same category, then you should be familiar with the drawbacks of getting the free WordPress theme download.

Yup! The free WordPress themes have several downsides like

1. No updates with improved features
2. No documentation and support for the customization
3. Not followed the best coding practices and hence vulnerable to the hackers
4. Can’t get the unique look to stand out from the crowd
5. Nonappearance of advanced functionalities like Page builder, Pre-made widgets, Shortcodes, Custom CSS, Ad management and so on.

So, I’m strongly recommending the premium WordPress themes for the passionate bloggers and small business owners.

Things To Have In Mind When Purchasing The WordPress Theme

Before you buy any WP template, I suggest you look for a couple of crucial features like

1. SEO- Friendliness – Check the responsiveness, code quality, loading speed and navigation features.
2. Easy Settings Options – Check whether the theme boasts the intuitive dashboard with user-friendly settings to design a tailored site.
3. Ad-Optimized – Check the ease of fixing the ads (Both Adsense and Affiliate Banners) at the logical places for high CTR.
4. Landing Pages – It is better to buy the WordPress theme with the highly focused landing pages for huge conversions.
5. Support – Make sure that you will get the excellent and fast support for the common troubleshooting problems and theme customization according to your preference.
6. Price – The theme should not be expensive! However, it is worth paying money for the qualities that it contains.

You may also consider the other things like browser compatibility, social media integration, and Newsletter subscription optin forms to perform better.

Top 5 Premium WordPress Theme Companies

1.      Mythemeshop

A team of bloggers, designers, entrepreneurs, and code-savvy people are behind the MyThemeShop themes. Their main aim is to create the WordPress themes that look excellent and offer great performance to improve the site traffic.

Remarkable Features of MTS

• 100% optimized code for SEO
• Blazing fast loading speed
• Unique designs to strengthen your brand
• Inbuilt Ad management
• Compatibility and Optimum performance
• Dedicated & Knowledgeable support
• Available at affordable price

2.      Genesis Themes

Genesis Framework has been developed by the StudioPress in the year 2009. This WordPress framework contains the core functionality and serves as a foundation in customizing the Genesis child themes.

Exciting Qualities of Genesis Themes

• Precise and secure coding
• Offer the best user experience with easy navigation
• In-depth SEO settings
• Contains pre-made child themes and plugins
• Frequent updates and unlimited support
• Responsive HTML5 design to offer a stunning look on mobile devices

Note:

You can buy the Genesis themes from StudioPress, but before buying the Genesis theme for your WordPress site, you have to buy the Genesis framework license that costs $59.95.

MTS and Genesis themes possess almost the same features. If you confused to choose between these two WordPress designs, have a look at my in-depth comparison, Mythemeshop Vs Genesis themes.

3.      Thrive themes

If you are specifically looking for the WordPress theme that can help you get the massive conversion for your business, then your choice should be the Thrive themes. It was founded by the marketing expert, Shane Melaugh and tech activist, Paul McCarthy. Thrive themes are fast and transparency in nature.

Major Upsides Of Thrive Themes

• Light weight, speed optimized themes
• Contains focus areas with conversion elements
• Designed for high readability and user engagement
• Easy page generator to make the sales and opt-in pages
• Customization settings with no trouble
• Attractive landing page templates
• Continuous updates and top-notch support

Recently I came across a dazzling blog where the blog founder explained the best products of Thrive Themes that he uses. I have been energized with his informative post and got “Thrive Architect” for my blogs to boost the affiliate sales.

4.      Elegant Themes

Building the visually appealing WordPress themes with the drag & drop page builder is the unique feature of Elegant themes. It has a great community of people working together and bringing the astonishing templates for the non-code savvy users. Elegant themes have 87 eye-catching designs, and the Divi is the popular one.

Splendid Characteristics of Elegant Themes

• Drag & Drop Post and Page builder
• Inbuilt rating and review feature for product reviews
• Secure and valid codes
• Ad-ready areas and custom widgets
• Perpetual updates and world-class premium support

5.      ThemeForest Themes

ThemeForest is a huge marketplace for the high-quality WordPress themes with functionality standards.  It is more likely to be found the particular type of design for the niche blogs as its boasts vast library of themes from millions of authors.

Notable excellence of ThemeForest themes

• Trendy design with fashion elements
• Standard codes to keep the negative SEO at bay
• Unique and stunning look to create the business brand awareness
• Best selling and best-rated themes are categorized for easy purchase
• Great support and detailed document guides from the theme authors

Note

We have launched several WordPress themes on ThemeForest, and the Admania, ad-friendly template is the one that makes consistent sales for its unique ad-optimized features. It is listed under the best-rated themes as well.

Wrapping Up

A good-quality WordPress theme decides the success of the site as you could easily reach your targeted audience and describe the details of your product or service in a precise manner with it.

All the 5 Top WordPress theme providers that I have mentioned in this blog post are not only the giants of the industry, but they also care about their users a lot and launching the stunning features for them.

If you really want to skyrocket the performance and growth of your WordPress business site or blog, then purchasing the WordPress theme from those theme makers is the wisest choice.

So, what’re you waiting for?

Which WordPress theme brand would you like to buy?

Do you have any other theme provider recommendation for WordPress?

If yes, share your valuable thoughts in the comment section.

Building a blog for business needs thousands of daily visitors and some genuine ways should be handled to drive lot of traffic to a blog.

If you have just started your blogging career, then the next thought in your mind might be “how to make your blog popular”?

Or if you have started your blog since few months and still wondering with stumpy number of visitors, this post would help you to make your blog popular.

Let’s discuss some imperative strategies with which you can get a prevalent blog certainly.

Effective tips to make your blog popular

1. Personalize your blog design

Personalizing the blog design by having a unique theme with personal touches enhances you to stand out from other bloggers.

How to personalize the blog design?

Select perfect (premium) theme and add suitable logo to it.

Have a custom default Gravatar & style author comments, use your footer space effectively and ensure your sidebars with comprehensive archive by adding your popular blog posts and your well performed guest posts.

Incorporate your social media profiles in the top place of your blog and engage your readers with it.

2. Publish worth reading blog posts

Publishing worth reading blog posts is the basic promotion which could make your blog popular effortlessly.

How to publish worth reading blog posts?

If you focus only on your fascinating stuffs and not providing the solutions for your targeted visitors, then it is quite difficult to shout about your blog.

Instead, keep publishing the killer blog posts by providing superior solutions for your readers which would make them to come back regularly.

Speaking generic stuffs with your own voice would help you to get good reputation and to retain your brand name.

3. Build social proof

Building social proof helps the new visitors to confirm that you are in the right path of giving keys to your audience.

How to build social proof?

You can make use of popular social networks and get enough social signals from the viewers by sharing your pillar articles.

Using social plugins (limited no) would invoke your readers to share your amazing blog posts on their network.

Including case studies and testimonials would help a bit in building the social proof and encourage your visitors to leave their valuable thoughts through comments.

4. Create valuable Relations

Creating valuable relations would definitely support you to make your blog popular.

How to create valuable relations?

Mentioning other bloggers and providing links to exceptional blog posts aids to create good relationships.

Next effective method is to perform guest blogging with your excellent posts. If the blog owners drive quality traffic through your guest post, then it builds your strong relationship with them.

Sending newsletters to the subscribers, offering bonus and giveaways for the readers and hosting the contests for bloggers are the genuine ways to create valuable relations.

5. Optimize blog posts for search engines

Focussing the readers and writing for them is good but the basic optimization is needed to please the search engines.

How to optimize the blog posts for search engines?

Do keyword research and select eye catching blog title with popular keyword. Add Meta tag description, optimize it with long tail keyword and avoid using special characters in it.

Make use of relevant keywords in the main content and bold it.

Optimize the blog post images with alt tag and add suitable name to it. The basic optimization is enough for search engines to get good SERP and avoid keyword stuffing.

Conclusion

Blogging have great importance in today’s online world. Making the blog popular is the dream of every blogger.

So it is imperative for the bloggers to formulate a splendid blogging schedule and stick to it.

Just try to reach the reader’s heart with your exceptional posts added with humour and personal experiences. Also follow the imperative ways which I discussed above.

Speak with me now!

How do you make a blog popular?

Just tell the ways which you are handling to stand out from the crowd!

Image courtesy of Idea go at FreeDigitalPhotos.net

About Nirmala Santhakumar