Those are effective. But they’ll be useless if your site doesn’t rank high. So what to do? Well, build links! Not only does this give you more traffic, but this also improves your site’s authority and reputation. Here we’ll show you how link building can get you a higher ranking.

1. Searching For The Latest Trend

You might have seen news articles featuring quoted statements from another source. When you do, you’ve most likely clicked and opened it. That’s proof of how effective this strategy is. Search for trending topics and write an article about them. The latest news is a good example.

You can share your thoughts and merge it with reliable facts from the internet. When you’re done writing, you can then reach out to reputable news sites to have them published. Journalists are always on the lookout for resources and opinions from “experts.” You can be one if you want to.

2. Doing Guest Blogging

Back in the day, guest blogging is like letting a famous author commend your book. Back then, it was all about getting as many “commendable” links as possible. But Google’s recent algorithm changes made it more complicated than that.

You now need to make sure your guest posts are on a high-authority site. And don’t spam the articles with unrelated links. Everything should be relevant to your topic. Think of it as a give-and-take relationship.

Offer value to the website that has a bigger audience than yours. Don’t look at it as an advertisement to drive readers to your site immediately. It’s about going slowly but surely. When you do, there’s no doubt you’ll be getting those people to your site ASAP.

3. Repurposing Your Content

The online landscape ups its standards through time. High-quality content is needed more than ever. And it takes more time and effort to produce one. To avoid the hassle, it would be great if you’d juice out a piece of content as much as possible.

Turn your blog post into a podcast. Or perhaps take quotes from your article and create graphics out of it. You can then share this on social media. Not only does this make your content more useful, but this also improves your reach.

4. Do Thorough Competitor Research

Link building isn’t a one-stage process. It’s like a funnel having different phases, with research as its first phase. This means that you won’t have to deal with future problems if you do this first step correctly.

Search for competitors in your same niche. These competitors are likely to target the same audience you’re reaching out to. You can do this by using tools like Ahrefs. This helps you know your competitors and their backlinking strategy. It also gives you recommendations on the best backlink targets to link to.

5. Engage With The Community

You might have heard this over and over again. But as much as we’d like to dismiss it as a “given,” it’s still an efficient way to get a ranking boost. Make your site’s presence known in social media. Create an account on Facebook, Instagram, and Twitter. You can also do video marketing on YouTube.

Constantly put up posts and interact with your followers. Also, join forums and active communities like Reddit. These can drive massive traffic to your site. Just be sure not be too aggressive as this can turn the entire community against you. Offer real value instead of always dropping links.

Conclusion

Studies prove that link building can boost your site’s traffic by up to 190%. This means you’re most likely to raise your ranking by building links. And not only that, as your domain authority also goes up while your audience keeps coming back for more.

White hat backlinking assures that you’ll see a dramatic improvement in your site in no time. It’s also a risk-free way to get more traffic. For sure, your site will be soaring to greater heights when you follow these.

A first page ranking on Google can create a lucrative business. Keywords can net web entrepreneurs thousands or even millions of dollars every year.

However, their rankings are dependant on the links that they acquire. Furthermore, the links are dependant on the content that is leveraged.

To maximise your website’s link building success, you can use the following link building tactics to earn high authority links for your website or click here for more link building info.

Improve a Blog Post That Has Proven to Be Popular

Look for blog posts in your industry or in a market niche that have gone viral or that have generated a lot of organic links.

You can use tools like BuzzSumo or check popular blogs in your industry and view their ‘most linked to’ pages:

Make a list of these content ideas and their links for your content marketing reference.

Once you have collected these ideas, look at the content to see if there are any gaps that could make the content better.

These include:

• Suggestions from people in the comments section.
• Improving on outdated content.
• Presenting the content better with high-resolution images or videos.
• Making the content more ‘reader-friendly’.

Present Popular Content From One Format in Another Format

Videos are a great way to get exposure.

Video platforms like YouTube have over one billion searches per day. If your video content is valuable, people will share the content on social media and on their websites.

By providing a link to your website in the description, your site can receive an attribution link when it is published on other websites.

Additionally, publishing valuable content can create opportunities for cross collaborations with other media publishers and earn you high profile links on related blogger, news or industry websites.

Publish Content in An Audio Format

There are several audio platforms like Soundcloud and Itunes where you can publish your podcasts and audio files.

These platforms are high in authority, but what is more interesting is the opportunity that can be gained by publishing on these platforms.

Your content might get picked up by other media sites who will provide you with an attribution link for your audio content.

Publish Compelling Images

People love to engage with images on the web.

One way to improve the virality of your site is to publish images that people in your niche will relate to.

These may include:

Photos

Take artistic photographs of your business, such as images of your building, workers or operational processes.

You may ask people within the organisation to act as your model for some pictures. Or you might use the exterior landscape for your business’s images.

Memes

If you want to use a bit of humour, you can use some images of memes.

You can choose to create your own by using a meme generator.

Lists

Lists could be formed from frequently asked questions from customers.

Quotes

Publish insightful quotes from other leaders or motivators in your industry.

Contribute a News or Story Tip

Several sites are looking for compelling content ideas that they can publish for their audience. By giving them a compelling story or content idea, they may come to you for insight so they can share the story with their audience.

Think about ideas that have a human-interest angle like health benefits or threats. Or whether there is a trend or topic that is causing a stir and your expert opinion can add an interesting perspective.

For many years, Google has said that ‘Content is king’ and that ‘natural links can be acquired by providing good quality content.’

Leverage these content ideas so your site can gain high authority links that will catapult your SEO rankings to the first page of Google.

What do you think?

Are you using these techniques to get links for your site?

Please share your views in the comments below, thanks!

Since beginning of this year, I learned to use LongTailPRO (read my 3300 words guide here) and I created a niche site, monetized with Amazon affiliate program and Adsense. It ranked within the top 10 in search results for its keyword, generating a decent traffic and revenue, since then.

In this post I want to share the strategies I used to build links for my niche site, ranking high for my keywords.

Introduction to Link Building

Even after all the algorithm updates (Panda, Penguin, etc), Google still likes links.

The question is: should you “build” links or “attract” them in a “natural” way?

The answer is simple.

For authority sites, you should not build links; instead, focus on writing content with added value and marketing your posts and your online reputation.

For niche sites, created from scratch, link building is still very effective.

For example, I have “built” a very few links for NoPassiveIncome.com; but if I check, I notice that I have much more links pointing to my blog (yes, Chris, the previous owner of this site, did an amazing job in terms of SEO, but since I own it, my online reputation has come to a certain level, I receive a good amount of backlinks every month – see my interviews, for example).

So for niche sites, after you find profitable keywords, the link building is the second most important part of the work to create a property that make money over time.

How to Build Links

With my niche site project, I focused on creating links considering the velocity and the diversity.

Link velocity is the rate at which you are building links. In other terms, you should create links proportionally to the content you produce and to the age of your domain.

Don’t create 2-3 posts, then go to a cheap marketplace site to buy “A Thousand links for just 5$”, because the only thing you are going to achieve is just another penalized and unsuccessful site.

I found an awesome image to let you understand at glance what works (thanks to GoBloggingTips for the image):

The concept of link profile diversity is quite complicated. This term refers to the overall view of your backlinks and considers a big number of factors like the linking page types, content types, domain names, IP address, anchor usage, PR, degree of relevancy, follow/nofollow, and more.

A “normal link profile” should have different kind of links and it is this diversity that helps to make your link profile looks “natural” and let Google loving your site (check more at QuickSprout: What Is a “Good Link Profile” and How Do You Get One?).

So your plan should be diversify the sources and the types of the links you gain, so to create a natural link profile.

Here’s a list of different links you can get:

Let’s dig more into a few of them.

So how can you let Google know that your website exists?

The most common tactic is to focus your attention on the quality of your writing. But the content itself is not able to make you climb the “top 10” of the search results. You should seriously consider link building.

Together with link building, you should think about optimizing your blog for search engines. This could have a significant effect as regards the rise of your site in the SERPs.

But what link building means?

“It’s the process of attracting and establishing direct links to your site, which will help reaching the highest peaks in the search engines and ensuring organic traffic to your site.”

What are some effective techniques for building natural links, without being penalized?

Google always updates its algorithms and changes the cards on the table by launching updates as the “Panda” or “Penguin”, which can penalize your site for using unnatural ways to get backlinks.

During my online experience, I learned many SEM strategies that can benefit your business.

I chose the 10 best strategies I’ve implemented. Each of them has been a great success. Here they are.

1. Search Websites with Broken Links

This method takes a long time and is scalable. You should have a lot of patience to find those links that give the 404 error.

It is a really expensive tactic in terms of time and efforts.

For example, there are many companies that have changed the name of their brand, so the links have been deleted. I believe that this tactic deserves to be exploited, despite the energies used to get these killer links.

How to find broken links?

You can use these search strings on Google to look for some:

• “your keywords” + “recommended sites”
• “your keywords” + “useful links”
• “your keywords” + “resources”
• “your keywords” + “useful tools”

So, when you’ll check the pages, look whether all the links work well.

When you find any broken link, you can immediately contact the website owner and inform him about them.

I would recommend using the extension of Chrome Check My Links, which will help you find all the broken links (highlighted in red).

2. Replace Dead Links in Wikipedia

Have you noticed any “dead links” on the pages of Wikipedia?

They are not removed immediately. On the contrary, a note will be added in the bottom of the page with the “dead link”. This will give you the opportunity to replace it with yours.

You can find them with this search string:

site: wikipedia.org + keyword + “dead link”

In alternative, you can use WikiGrabber to search all of these links on Wikipedia.

After finding them, you will need to create the content from scratch on your site and replace the link on Wikipedia with yours.

3. Scoop.it

It is one of my favorite methods to get some good links in 10 minutes. It’s a great community of content curation where users can gather interesting content on the web and publish it in a magazine format.

Many of the pages on Scoop.it have a high authority. This type of publications attracts attention through the use of social networks.

How can you do it?

Choose the category of the post you want to share, search the Scoop.it page more related to it and recommend your content.

In my experience, 50% of users will accept it, which means that in 10 minutes of your work, you’ve got quite a lot of quality backlinks.

4. Monitor the Backlinks of Competitors

It might seem disturbing to monitor the backlinks of your “competitors”, but I can assure you that you will get great ideas on how to increase the quality of your links.

Prior to monitoring them, you will need to discover your most formidable competitors in the SERPs.

I use RankTrackr. It’s a paid tool, but you can start with a free trial. In alternative, use this extension of Chrome.

As soon you’ll recognize their keywords and ranking, you can use Ahrefs to get a list of backlinks related to those sites.

Checks made weekly or monthly will help you stand at attention to see what SEO tactics your competitors are using to gain more links and devise a plan on how to reproduce them as much as possible.

5. Make the Most Out of Infographics

Creating and publishing infographics is one of the most powerful and effective link building strategies in the modern SEO, falling into that niche called “Trend Marketing”. Visual.ly is a leader in this field.

Many people stay away from this method, as creating a professional infographic may cost a fortune.

But you can achieve it easily with the following resources:

• Visual.ly
• Piktochart
• Infogr.am

I personally use the first one, as it’s simple to use and has various themes (included free ones).

You may also want to look for freelancers on oDesk who can do the job at an affordable price.

There are some points you need to keep in mind:

• only include data from real sources
• add the link of your site in the generated code (probably someone will use it on his site and you can take advantage of excellent backlinks)
• use an attractive design
• be brief and do not confuse the facts in the text
• limit the infographic size to 1500 pixels high
• use statistics to make it more interesting
• share it via social networks

To get a real return of backlinks and visibility of your brand, you will need to give the opportunity to other sites and blogs to post and share your infographic.

6. Inverted Guest Blogging

The idea is to look for guest bloggers who can write significant content for your website.

This works in a completely innovative way. You don’t have just to look for bloggers who have time to write a post. The main idea is to build good relationships with the most influential bloggers. Ask them to contribute at your place.

What are the benefits of “reversed” guest blogging?

• It is an effective mechanism to build relationships
• The post can be shared by influential blogger on their social media channels
• It’s a great way to earn links by the shares of the invited authors
• You have plenty of control on content

You should find out the goals of this strategy, defining the subject of the articles to be written and how long you want the invited guest to contribute to your blog.

It’s easy to make a list of the influential people within your niche to work with.

Just make the proper research, begin to invite them and talk about this opportunity.

7. Online Discussions

The online business not only requires building quality links, but also valuable relationships with customers.

Be sure to monitor the activity of your potential customers and control what they do online.

They would normally gather in groups to discuss specific topics on forums and blogs. Try to monitor all their moves. You can use Yahoo answers, forums, Facebook groups, etc.

You can also use Google Alerts and add your keywords to track down any reference to your brand or your industry in general.

Remember: try to be helpful and friendly, not pushy. It may take time, but you will be rewarded.

You have the opportunity to earn a great authority on the web. Users will be able to know you and follow you.

8. Reviews of Bloggers

The reviews on products, software and services are one of the best ways to get good backlinks on a large scale, especially for ecommerce sites.

But how do you capture the attention of bloggers?

You can start by offering something for free so they can do a review on their sites, or think about a budget to set for this purpose.

It is a fairly intensive process that takes time: you need to find bloggers, contact them, send the products, wait for the review and eventually send a reminder email.

Try to find webmasters in your niche or industry. If you sell a specific product or information that help people to learn something like, for example, “ways of making money online”, you should use the strings as “how to make money online,” “earn money at home”, etc.

You’ll get a list of bloggers who can be filtered depending the authority of their sites.

Now you have to reach them by using their contact form or simply by email, and, with a couple of compliments, make the fateful proposal.

Be sure of what you’re writing. Check spelling and grammar errors. Do not be too pushy.

I remind you not to not ask them to just post your link and review. Simply put them in a position to decide on your product.

9. Give Feedbacks

It is a simple mechanism to obtain a backlink.

When you are using products related to yours or taking advantage of services related to your market, you can offer a feedback to be published on their sites (in their “testimonials” page, for example).

You would do something that is beneficial to both sides: you get an important backlink and they earn a feedback on their product.

10. Quality Links from Citations

Monitoring your brand is important, as you know, but there are often times when people talk about you and your brand without entering any link.

It’s natural (in the end, people are lazy).

But you could contact them asking about placing a link to your site within the discussion that has begun. In the end, it does not cost anything and people will do it gladly if you are nice and polite.

Follow this tactic and you’ll get many quality backlinks.

Summary

Here I mentioned my favorite tactics to get backlinks.

Take some time to digest them and see how they work.

If you know any other tactic, I will be more than happy to listen to your suggestions within the comments.