Fast forward just a few years, and you see a complete change. These days, more people want to shop over the internet than in store, and because of this, it’s crucial that your customer service is up to scratch.

Here are six ways you can improve.

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1. Make Website Navigation Simple

With a business based online, you need to take great care when it comes to the look and design of your website. After all, if it’s difficult for your customers to use, then they’ll give up and visit a different one.

To make navigation easy for your customers, you should create a list of categories for them to browse. You should also add a search bar for when they want to find a specific item.

2. Provide Multiple Payment Options

Online shoppers abandon their carts a lot more than those in brick and mortar stores. While this is sometimes due to distraction, other times it’s because the checkout is too complicated.

Ensure you make this process easy by providing multiple payment options, such as PayPal, Google Wallet, and even Bitcoin. This way, customers needn’t hunt for their card details.

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3. Offer A Quick Delivery

The retail world is all about instant gratification.

Unfortunately, when you order online, some customers have to wait weeks or even longer before they get their goods. This can lead to frustration that may put them off online shopping altogether.

To prevent this, you should offer a quick delivery option for your customers. If you can do this for free, then that’s even better.

4. Be Clear With Returns

Buying online is daunting for many, as you’re never really sure what you’ve paid for until it arrives at your home.

To give potential customers peace of mind, you should write clear and detailed returns policies, which you display somewhere obvious on your site. With this information, shoppers have no reason not to buy from you, because they can return purchases if needed.

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5. Seasonally Scale Your Team

From Valentine’s Day to the Christmas season, the ecommerce calendar is full of holidays, and therefore, opportunities to make extra sales. Before you hit a busy period, it’s crucial that you have the staff on hand to deal with the extra work coming your way. If your customers feel a dip in service throughout this time, they may switch to a different business.

6. Ask Customers For Feedback

Considering customer service is all about your customers, it makes sense to ask for their advice and suggestions on how you can improve.

With that in mind, you must ensure that you send a follow-up email after every purchase asking customers to fill out a questionnaire or write a review. If you’re struggling for responses, you can offer incentives, like a discount code.

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Brilliant customer service is crucial for keeping your ecommerce business up and running.

Hopefully, with the advice above, you have some idea on how to improve yours.

If you don’t have customers, you don’t have a business. It’s a simple as that. This makes it all the more bizarre that so few business owners take the time to ask one simple question.

“What do my customers really want?”

We look for ways in which we can connect to customers, market to them and draw them in. But if your business isn’t able to offer them what they want, then you’re just going to be wasting your efforts.

Here are some things that your customers might actually want from your business.

Choices

Picture Taken From Pixabay

Nobody likes feeling as though they have no choice in a situation. It’s part of the reason the market can sustain quite as many businesses as it does.

People want to be able to choose for themselves; they don’t want to feel funneled into a decision. So why do businesses insist of offering so few options to their customers?

Oh certainly, you might have a variety of products at different levels but why stop there? 1 in 4 consumers expect retailers to offer financing options. You should make sure that your customers are constantly provided with the chance to pick the best options for them.

Personality

Customers don’t care about businesses. That’s something you need to come to terms with pretty quickly.

Businesses and corporations do not interest customers in the slightest. But what customers are interested in is people. People have stories to tell, they have emotions, it’s possible to relate to people.

You’ve got to be able to show the personality behind your business. If your business is nothing but a well-oiled machine, then that might be impressive to investors, but customers aren’t going to find anything to connect with.

Let them see the people behind the company, tell them your story, connect with them on a human level and you’ll find that they will be much more interested in the things you have to offer.

Loyalty

Picture Taken From Flickr

Every business knows how important it is to create a sense of loyalty from their customers. Without loyalty, you get no returning customers, and eventually, your business ceases to be viable. This is obvious stuff that every new business owner should be aware of. But what many business owners, even experienced ones, forget is that loyalty is a two-way street.

Customers want to feel cared for. They want to feel as though the loyalty that they show to you and your business is being repaid in kind. This could be something as simple as rewarding their loyalty with discounts, offers, and other things.

Making them feel valued and recognized as someone who has shown an interest in your business is a fantastic way to really make a customer connect with your business.

As the old saying goes, be good to your customers, and they’ll be good to you.