What is the Sales Win Rate?

Sales win rate is a critical KPI that measures the percentage of opportunities that your sales team successfully closes. Essentially, it indicates how efficient your team is at turning prospects into customers.

How to Calculate Sales Win Rate

Calculating your sales win rate is straightforward:

divide the number of deals won in a specific period by the total number of opportunities pursued in that same period

For example, if your team closed 30 deals out of 100 opportunities last quarter, your sales win rate would be 30%.

Why is Sales Win Rate Important?

Understanding and tracking your sales win rate offers several benefits:

1. Performance Benchmarking: It allows you to benchmark your team’s performance against industry standards or historical data.
2. Strategy Optimization: Identifying trends in your win rate can help you refine your sales strategies and processes.
3. Resource Allocation: It aids in determining where to allocate resources for maximum impact.

Factors Influencing Sales Win Rate

Several factors can impact your sales win rate, and understanding these can provide actionable insights for improvement:

Quality of Leads

The quality of leads plays a pivotal role in your win rate. High-quality leads—those that closely match your ideal customer profile (ICP)—are more likely to convert than lower-quality ones.

Sales Process Efficiency

A well-defined and efficient sales process enhances your team’s ability to close deals. This includes having clear stages, well-documented procedures, and the right tools to support your team.

Sales Team Skills

The skills and expertise of your sales team are crucial. Continuous training and development ensure your team is well-equipped to handle objections, build relationships, and close deals.

Competitive Landscape

The level of competition in your industry can also affect your win rate. Understanding your competitors’ strengths and weaknesses allows you to position your offering more effectively.

Strategies to Improve Your Sales Win Rate

Improving your sales win rate requires a multifaceted approach. Here are some proven strategies:

Improve Lead Qualification

Enhancing your lead qualification process ensures your sales team focuses on the most promising opportunities. Implementing a robust lead scoring system can help prioritize leads based on their likelihood to convert.

Optimize Your Sales Process

Regularly review and optimize your sales process. Identify bottlenecks and inefficiencies, and implement changes to streamline the workflow. Utilizing CRM tools can provide valuable insights and automation to support this effort.

Invest in Training and Development

Continuous training and development of your sales team are essential. Offering workshops, coaching sessions, and access to sales resources can significantly enhance their skills and confidence.

Leverage Data Analytics

Data analytics can provide deep insights into your sales performance. Analyzing past deals, customer interactions, and market trends can help identify patterns and opportunities for improvement.

Enhance Customer Relationships

Building strong relationships with customers can significantly impact your win rate. Focus on understanding their needs, providing value, and maintaining open communication throughout the sales process.

Monitoring and Adjusting Your Strategy

Improving your sales win rate is an ongoing process. Regularly monitor your performance, gather feedback, and adjust your strategies as needed. This iterative approach ensures you stay agile and responsive to changes in the market and customer behavior.

Conclusion

Understanding and improving your sales win rate is crucial for any sales professional or business owner aiming for success. By focusing on lead quality, optimizing your sales process, investing in your team’s development, leveraging data analytics, and enhancing customer relationships, you can significantly improve your win rate and drive growth for your organization.

Remember, the journey to improving your sales win rate is continuous. Stay committed to analyzing your performance, embracing changes, and adopting best practices to ensure sustained success.

For more insights and tips on enhancing your sales strategies, stay connected with our blog. If you’re ready to take your sales performance to the next level, consider integrating advanced tools and resources designed to support your unique needs. Happy selling!

However, it is easy to overlook the ‘small’ details such as how good is your website structure? After all, you have a functioning website; its prettiness is the least of your concerns.

A good website design, however, is more than just about looks. The design of your site is what speaks volumes about your business at first glance.

It will inspire confidence because of its professional image and set you apart from your competition. If you let optimize it, your website could be your most trusted weapon in your arsenal of revenue generating tools.

But what makes a good internet site? Here are the characteristics of a good site and how you can use them to your advantage.

Is Easy to Use

Even though the website should have an above par design, the visitor should have a smooth experience using the site. Keeping a consistent layout throughout the website while adding navigation tools and convenient buttons will make it handy while the user is browsing through your site.

This ease of use will encourage the visitor to spend a little more time on your website. Also, avoid using corporate speak or advanced vocabulary as it looks like you are intimidating the users.

Is Well Optimized

The whole purpose of the site is to attract visitors and gain potential customers in the process. Hence, you should optimize the website for search engines.

Ensure that you keep yourself aware with the keywords that your clients are likely to use and incorporate them into your site terminology.  You should consider learning the basics of SEO or hiring an SEO agency to increase the traffic to the website.

Compatible With Mobile Browsers

One of the most common mistakes with most small business owners’ websites is that they fail to be responsive for mobile browsing. That could prove to be a costly mistake because mobile browsing has surpassed desktop browsing if we talk about the number of users.

To avoid this, you should consider optimizing the website for mobile browsing as well. Hence, making it friendly for small screen devices.

Eye-catching

Looks do matter to a certain point, and that is why an aesthetically pleasing site will appeal to potential customers. One of the biggest challenges to website designers is finding appropriate and high-quality images.

However, it is not difficult to find free stock photos that can boost the aesthetic appeal of your site. It is important to mention that you need to check yourself not to go overboard; each element of conception needs to serve a purpose. Getting carried away and employing too many styles could prove to be counterintuitive.

Has Social Sharing Features

What’s the purpose of having a website if it cannot allow your users to share your product on their social media pages? Social sharing is, of course, an excellent way to boost traffic to your website.

Employ the use of these tools on your sites (NoPassiveIncome is using Warfare plugin for the social sharing buttons feature and much more!).

We’ve seen the characteristics that a good website should have. So what benefits do properly design websites reap?

1. A Consistent Brand Identity

A quality design will be unique to your business thus forming a brand. Your brand will then flow to other outlets such as social media, business cards, and logo.

Easy identification of your brand is important because a user might go to your page and leave without interacting with you. If they do remember something about your product and they happen to have forgotten your site’s name, it is in your best interests that they can quickly identify your brand.

2. Users Spend More Time on the Site

A good web design which is easy to use and has good content is more than likely to have a high user to client conversion ratio.

People do not like to waste time on web pages that are giving them a difficult time loading or are unprofessional looking. Eliminating these flaws will attract more visitors to your page.

3. It Becomes Distinct from Your Competition

The problem with many business websites within one industry is that they look too similar, post related content, and target the same market. For your business to be profitable, it needs to make a lot of sales.

You can accomplish this feat only if you get significant traffic trickling into your website. You will only achieve this if your site stands out from the pack. A quality website design will see this happen.

4. It Will Have More Customers

A good design incorporates appropriately placed the call to action features. This will help in converting casual users to customers.

Image Credit

5. Build’s Financial Value

As stated earlier, your brand is one of your most valuable assets. It will take years to develop the brand up to a point where it takes on a life of its own. Of course, the brand identity must be appealing for it to be accepted by the masses. That will highly impact your business’ value especially if you decide to sell it.

For instance, Apple’s brand estimates at $154.1 billion, and this is probably a lot more than what the company is worth. That goes to show how a good website design can make you a brand that is of great value.

6. Can Sell Without Trying Too Hard

A good website design has flow. The content is where it is for a particular reason and use.

Content optimization for websites is a skill that enables content to sell to the audience without appearing to be forced on them. The problem with not having invested in website design is that your page will look like one big sales pitch and this will tend to push people away.

Conclusion

A good web design is simple, practical, and professional; following these attributes will draw an audience to your business.

Try optimizing the website structure in a way that gives the user an excellent interface and a great experience.

Some business owners ignore the issues hoping that it will go away. However, a savvy store owner knows that they should take measures to improve their numbers when they drop.

If you’ve recently noticed that sales are lower than usual, take al look at some of these tips for boosting your sales. 

Offer More Products

It may be reasonable to ask yourself whether your slow sales are due to a lack of what customers need. Americans love convenience.

Most people admit that they’re ok paying slightly more for a product than they would pay elsewhere if they can get all of their shopping done in the same place. Or they prefer to find everything they need in one location rather than driving to several places to find what they need.

Consider expanding your inventory and sell things that will boost your foot traffic. 

Advertise More

It may seem counterintuitive to spend more money when less money is coming in, but in the world of business, it’s often the case. When your numbers start dropping, it may be time to invest in new marketing methods.  

Consider running an ad in a magazine or newspaper, posting signs, and even advertising on local television. Get creative with your marketing campaign, and don’t be afraid to use humor. By getting creative with your marketing, you can revolutionize your popularity. 

Go All Out On Your Window Decor

Before you make all the decorations, it is important to make sure that your windows are all clean and polished. No worries because a simple cleaning with the help of essential window cleaning tools will do the trick.

If your storefront is boring, then it’s no wonder why you aren’t drawing people in from the street. It’s critical to make your store stand out from the rest.

Get creative with different ways to upgrade your window decor. Is it national dog day? Tie that into your merchandise somehow. Is it Halloween season? Get spooky with your product merchandising! 

Ask Your Customers For Feedback

Far too many business owners make the mistake of assuming that they know better than their customers. Numbers don’t lie, however. If your sales are dropping, then it’s time to ask your customers for feedback.

Don’t take it personally if they give you input about where you can make improvements. Customers love to feel like their voice is heard. Chances are if you listen carefully and put their feedback to use, you’ll see an increase in your traffic! 

Network

Regardless of whether you sell duct tape or canned vegetables, the only way to find customers is by getting the word out about your business.

Networking is a critical part of creating a buzz and expanding your presence. Whether it’s networking online or attending local events, get out there and rub shoulders with people!

Provided by Dubak Electrical Group, industrial electrical contractors

Those in the online marketing industry aim at least half of their efforts at bringing traffic to ecommerce product catalogs.

Product quality, functionality, the aesthetics of the website, and good advertising are some of the requirements for bringing users to an online store.

But often people’s marketing strategies do not include the publication of valuable content, at least outside of product descriptions. Neglecting content is a very serious mistake for at least three reasons:

• without quality content, the website will have a hard time ranking well in the search engines
• visitors will bounce in and out of your ecommerce site quickly without focusing on researching more insights, which could lead them to purchasing
• specific content related to the available products might be why users enter the site and end up buying something

Enriching an ecommerce site with good content is essential to increasing traffic that can turn into sales. But what are the most effective and stimulating content strategies for an online store?

Relevant Keywords

The first rule is to add highly relevant keywords to the site’s content, which should be relevant to the company and its products.

For example, if you sell children clothing, then you will create content with keywords such as “children’s clothing”, “kids clothes,” or even “baby clothing trends 2017-2018.” Any content you create for your online store should always include the most relevant keywords.

Video

Adding videos to your product pages can really help to increase engagement with users. Once they have watched a video, they can post their comments, share stories, or ask questions.

You can use videos to compare your products with those of your competitors. You can also use videos for showcasing your products or even taking advantage of search engines. Google and YouTube will index an optimized video (meaning one with your keywords included).

SEO optimization will ensure you have extra visibility in front of shoppers looking to learn more about your products.

Images

Images are one of the most important aspects of a successful ecommerce endeavor. Like videos, properly optimized images can help you get more search engine visitors. Of course, high-quality product pictures can help potential customers decide to complete an online purchase.

But you can also use other graphics. For example, an infographic about a product comparison can help you market your online store.

Product Guides

People do not buy a product; they buy the experience surrounding it. So great content is just what deepens a product’s opportunities for use. It should educate people about the use of a product’s functional features and especially the situations in which people can use it.

For example, if you sell ties, it might be interesting to have an infographic with all the possible knots for a tie. You could explain how to create a papillon, present the most typical fabrics and designs, or illustrate the best shirt and jacket pairings.

Success Stories

What did customers do with your products? What were the benefits for the people who used them?

Don’t tell your shoppers how to use your products: show them. Telling short, incisive, and special stories is a great way to convey the idea that the product has value and that people appreciate it.

Whoever is reading the content immediately connects the product to a positive experience. This association increases the interest around the product, which people will no longer perceive as an object. Instead, they will see it as an opportunity to turn the purchase into a pleasant situation.

Case Studies

Once again, the use of the product is our main theme. But in this case, the subject is a special occasion or a particular problem people need to solve. Here, we’re talking about a specific context in which something needs to happen.

In essence, rather than starting directly from the product features, you create a case study that explains its benefits in a specific circumstance. The product then becomes the tool to solve the problems that the situation presents.

For example, if you are selling ski equipment, you can propose a case study that describes the use of a specific product for a difficult path in a ski resort. Then offer the skis that best suit this situation.

Related Products

People almost never use a product out of context. Usually, it is linked to other ones with similar features.

To increase the interest and value of your ecommerce items, you can talk about related products in contexts where they make the most sense.

Questions and Answers

Prepare content in which you summarize the main questions your customers are asking, as well as your answer. Doing so is a nice way to attract attention.

You will be successful with this strategy because you are writing about the issues potential buyers are hoping someone will clarify. Once again, you can use a lot of keywords that will help increase traffic and visitors in the specifically ecommerce area of ​​the site.

Emails

Collecting emails and sending messages to your current customers is an effective way to increase returning visitors and improve sales.

Keep in mind that these emails do not have to be merely promotional. You can also use them to offer valuable content, such as the latest blog posts, case studies, or success stories.

Email marketing really helps to keep your users engaged. So remember to ask your new customers to subscribe to your mailing list once they register with your site when they make their online purchase.

User Generated Content

Finally, here’s some great news: you don’t have to create all your content! There are lots of methods for getting users to help you with some of the hard work.

For example, you can ask for reviews and feedback. There are many ways to do so, depending on the platform you are using for your ecommerce store. You can also reward your customers once they have completed a certain number of reviews.

Keep in mind that this kind of content will not always positive, but it will always be helpful for your audience.

Over time, you might find benefits from user-generated content. User-generated content will help you to improve your ecommerce products by revealing your low-performing items and helping you to test new ones.

Final Words

An ecommerce site is not an online magazine. So it typically does not have much content other than product tabs.

However, your site does not need to have so little content on it. First off, you can create a blog that you link to your online store. In your blog, you can publish almost any kind of content. If you implement your content strategy well, you can even become a benchmark in your industry.

You can also decide to create specific sections on your site where you provide general technical information about your ecommerce items.

Now, it’s up to you.

Are you running an ecommerce website?

What’s your experience with it?

Please share your thoughts in the comments below. Thanks!

They are the cogs in the machine that give you a revenue, that supply ith a profit margin, that pay your employees wages and your company’s overheads. It doesn’t matter whether you sell wooden toys or a consultancy service; the customer is the pivotal part of everything you do.

That is why you need to ensure you are doing all you can to win their business, which is why you need to ask yourself the following question:

Image source

What are customers searching for in a vendor?

Well, we have been asking ourselves this question on your behalf recently. We have spoken to a broad range of customers, consumers, businesses, researchers and studied detailed reports to come up with a comprehensive list of what customers want.

So, without further ado, we bring to you, a list of tasks where your business needs to be unparalleled in order to raise that bottom line.

Always Bring Something New To The Table

The reason why any customer, or any client, or any consumer, heads to a vendor in the first place is to get something they couldn’t get create themselves. Make no mistake about that. If they had the ability to diagnose a problem on their own or create the product you sell, then they would do it themselves, no questions asked.

The reason why they haven’t gone it alone is because they can’t. They are stuck and they need your help, and getting this right could help your struggling sales. It could be that they need help with their SEO or it could be they need help to build a treehouse in their garden.

It doesn’t matter. They are turning to you, which is why you need to bring something new to the table; something they can’t do and your competitors isn’t doing.

Photo source

Know The Importance Of Durability

Too many businesses confuse the word value with the word cheap. They are not the same thing, not by any means. Cheap is something that consumers want to steer clear of, while great value is something they desperately want.

That’s where being durable comes in. If you are selling painted car wheel rims, then make sure you use ovens for powder coating so that the paint job lasts longer. If you are offering a digital learning solution, then offer a maintenance warranty that extends past that being offered by others in the market.

All of these things make you better value because what they are buying comes with a longer shelf life and an extra layer of protection. Buyers are hesitant beings these days, so you need to encourage them by using a durable buffer.

Be The Confidence That They Want To See

No one is going to buy anything from you unless you can convince them that you are going to deliver the promised results, whatever those results are. You need to persuade them that you are capable of doing what you say you can. This confidence stems from one place and one place only; you.

Why? Simple. It is about as impossible as it gets to persuade a customer to believe in your product or service unless you truly believe in it, to begin with. This has to be genuine too. You may have an unbelievable ability to sell, sell, sell, but customers have an unbelievable ability to smell out BS. So, believe in your product or service and make that belief as contagious as possible.

We All Want Our Voice To Be Heard

When looking for ways you can improve your revenue, the best clue is usually found in your customer. This is because all customers like to talk about themselves. We all do. It is a completely natural thing to do. So, all you have to do is listen. Listen to what they are saying about themselves and their needs and then tailor your offering to that.

Whatever you do, don’t sit there waiting for your chance to sell them something. Customers will be so turned off by this and, trust us, they know when the pitch finally arrives. Instead, just listen and take a genuine interest in what they are saying. Suppress your urges to turn the conversation toward you and forget your sales targets. Listen to the customer and remember that it is all about them. Always.

Image credit

Make Things A Little More Personal

This is the way the business world is going, so stay ahead of the peloton by communicating with your customers on a personal level. That is what it is all about; making a connection between you and them because that is where trust forms and trust is an almighty tool in business.

It could be that you use their name when they walk into your shop, knowing that their name is the most beautiful word they can hear in any language. It could be that you offer them the usual, or start delivering what they want before they even ask for it.

Perhaps you can wrap your product in an electric blue paper because you remember them saying it was their favorite color. It doesn’t matter how big or small this personal connection is, it will have huge impacts on the repeat business you are after.

Be The Best Value You Can Possibly Be

Price. Yeah, it was always going to make an appearance at some stage and that is because it is still an important factor to consider. You need to be competitive. That is what customers want to see. Competitiveness.

So make sure you know what the market is doing, how your foes are pricing up their products and services, and how you compare to them in terms of value. So, either you compete on price or you find a way to convince your customers that buying from you is the best choice they could possibly make, which is no easy task.

Like we alluded to earlier on in this blog; value doesn’t mean cheapest. It just means making sure your customers understand they are getting the most amount of bang for their buck. It is why the average consumer now reads three reviews before buying a product online. They want to get the best value.

Then you landed the right place, as I’m going to share with you a tool I recently discovered:

SalesMate, an all-in-one sales management software for businesses of all sizes.

How SalesMate Works

Every company can benefit from sales intelligence. SalesMate helps you close more deals faster, with an easy to use interface and automated workflows.

Use this tool to enrich your customer interactions and boost sales productivity with data science.

A few of the things you can do with SalesMate:

• replace the ugly spreadsheets and CRMs with insightful sales pipeline;
• take the guesswork out of the actions to win more deals consistently;
• contact suggestions based on your email communication;
• auto gathering contact information from email signatures and using third party services;
• easily manage and track deals, the progress of individuals and team from the pipeline;
• get a real-time view of your entire sales funnel;
• Gmail plugin to manage your data directly from your inbox;
• integration with 500+ apps with Zapier.

But now, let’s see some of them in details.

Pipeline Management

You don’t have to use anymore ugly spreadsheets, instead, benefit from an intuitive sales pipeline that follows your business strategy.

Be practical with your sales activities and close more deals in a consistent way. You will be able to quickly add, manage and track activities, as well as monitor the progress of each person in the team in real-time.

Sales Activities and Goals

You can use Salesmate to plan ahead activities, track your team and automate your sales process steps.

For example, plan and track your meetings, calls or emails for every contact. Manage the work of each team member by easily assigning activities. Be updated on past and future actions for each deal using the built-in sales management tools.

Setting goals is really important in a business. It’s the first step when you want to turn your sales target into a tangible plan.

Synchronize your sales team with clear goals and measure them at any time. Turn the sales into a game to find the most performing seller in your company.

SalesMate will be a powerful weapon to beat your competition and motivate each person in your team to always improve.

Smart Emails

Imagine if you could understand each of your prospects through email tracking, sending a perfect follow up in seconds to get more emails opened, meetings scheduled and deals won.

Thanks to SalesMate you will be able to do this! And even more.

Automate your sales playbook and save time by creating engaging emails using professional email templates, tracking and organizing every conversation.

By measuring your email performance, you will be able to improve the sales process. While open rates are going to help you understand which subject works best with your clients, the clicks will tell you more about the popularity of your content.

Use the BCCs to logging your email conversations without any efforts. Whether you are using Gmail or any other email provider, you simply need to forward your email to the personalized smart BCC address to add them to the relevant timeline. Then Salesmate will automatically recognize the involved recipients to attach the emails with the right deals or contacts, in real-time.

Also, you can send emails with your address or personalize email address for each record.

Data Entry Automation

Automate your workflow and set your sales process on autopilot.

Also, SalesMate can do for you a series of low-value tasks, saving a lot of time.

For example, enrich your profiles. Do you spend time searching on the internet the missing information for each of your new customer profiles? Salesmate can free you up from this tedious task, by enriching every single customer profile automatically.

Spend more time sending emails, making calls and taking actions, not logging them manually. Everything you do in Salesmate is simple and without effort to automatically track the respective deals.

Sales Intelligence

Every business can benefit from sales intelligence

Improve your complete sales funnel by using interactive, pre-built, and customizable sales reports. Use data to eliminate guesswork and make smart decisions.

Other than using professional and insightful sales reports, you can stay informed about your sales growth, also measuring the entire sales funnel from lead to closure.

Get real-time sales forecasting:

Use sales forecasting insights to spot the problem early on and direct your team’s focus toward the deals that are more likely to close while time is still on your side.

Improve your sales performance with activity insights. For example, understand the number of emails sent, calls made, and meetings held for each month. You can then use these insights to improve your sales process, training, and messaging.

Create activity or sales leaderboard to engage with your team and motivate them to do better:

Coach your people to close more deals faster. And the best part is that all activities are automatically tracked for you.

Mobile Apps

Use SalesMate on your tablet or smartphone.

The iOS and Android mobile sales apps give you everything you need to keep selling no matter where you go.

When you call your customers from your mobile phone, your call will automatically be tracked in Salesmate. Incoming customer calls can be tracked too. All meetings and tasks are synced with your mobile calendar. Tap on addresses to get directions on your native GPS apps.

Apps & Integrations

Salesmate is built to perfectly work with thousands of applications and platforms.

The software is even more powerful when used with your mailbox, Google apps suite (Gmail, Drive, Calendar, Contacts, Docs, etc.), Zapier, WordPress or Clearbit:

Easy to Sign Up

To sign up, simply visit the SalesMate registration page, to start your free 30-days trial with no credit card required:

I signed up with my Google+ account to make the process faster.

Now what you need is to set up your access:

Now you can access to all SalesMate features for your testing.

SalesMate Pricing

SalesMate comes with an easy and straightforward pricing:

• $12 monthly, if billed annually;
• $15 monthly, if billed each month.

Both plans offer all the features available:

Final Words

More than 1200 sales teams use Salesmate to increase their top line.

I find this software easy to understand and simple to use. The drag and drop system is fun and practical.

I definitely recommend it to any businesses of all shapes and sizes to boost sales and make more deals.

Get your free account and start your trial right now!

Now to you.

Have you ever heard of SalesMate?

I’d love to hear what you think.

Please share your views in the comments below, thanks!

While it may be tempting, then, to put off focusing on the sales process if you’re not a fan of this element of business, you must keep in mind that it is an essential strategy and it can make all the difference between a small business that thrives over the long term, and one that dies.

If you need to boost your venture by concentrating on sales today, read on for some simple, yet effective sales tips for small businesses you can follow.

Prioritize Leads

One of the first things to keep in mind is that salespeople, whether you’re doing this role yourself or have someone to handle it, only have a limited number of hours in the day to interact with current and potential customers. As a result, it is important to prioritize leads so that the available time is spent working on the most promising options; that is, those most likely to convert into a sale.

Inbound leads are those leads that come from a potential customer contacting your business directly to make an inquiry, and they should be focused on first and in most depth. You know that these people are already interested in something your venture sells, so they are more likely to spend money with you than the people you cold call.

In addition, when prioritizing time, don’t be worried about calling your worst leads from your list either. Contrary to what a lot of people think, more leads doesn’t necessarily translate into more sales, because you can end up wasting a lot of time on people who simply aren’t interested in your wares, or who don’t have the funds available to spend money with you even if they are. Get rid of your least-likely-to-convert leads from your list, and you’ll actually free up more time to pursue promising leads instead.

When analyzing leads, keep in mind that you’re more likely to make sales when selling to people (or businesses) who would actually benefit from your core offerings most. By focusing on those who you can try to build a long-term, mutually-beneficial relationship with, and not worrying about those who may be better served by another business or who are really just looking for something else, you will be much more likely to increase revenue.

Listen, Ask Questions and Solve a Problem

Next, remember that being a good sales person isn’t about talking a potential customer’s ear off, or “tricking” them into buying. Instead, the best sales people are those who know how to keep their mouth shut more than they open it, and who keep their ears open and listen instead.

In particular, in the first few minutes of any sales interactions, it is important to not talk about yourself, the products or services you’re selling, or your elevator pitch. Rather, you will get better results if you allow those you’re interacting with to provide information about themselves and their needs to you.

If people don’t offer information willingly, you must ask questions to find out what their current pain points are (that is, what is a problem for them that you could help solve), and/or what benefits they are looking to have provided (e.g. do they want more free time or to save money).

Instead of instantly trying to sell your products or services to prospects, you should instead determine what it is they’re after, and if your wares will help them out or not. Understanding their needs and wants, their current lifestyle, and the like, will also help you to work out what information to provide them with, or how best to demonstrate how your wares work.

Sell Via Various Channels

Lastly, it is important to remember that there isn’t just one channel to sell on, but many, and that if you broaden your methods you will be much more likely to increase your sales results. If you and/or your team currently deliver most sales calls via the phone or email, start conducting more in-person, face-to-face meetings where you can connect more personally with prospects.

Similarly, if you typically go door to do to see customers, add some cold calls and direct emailing to your methods to increase your scope.

In addition, be aware that technological advances have created new ways of going about making sales. For example, you can set up Skype calls and live chat conversations, as well as interact with people via numerous social media channels. E-newsletters and text messages are other alternative options to add to your repertoire.

So you need to figure out how to fix the problem of stunted sales.

Take a look at this business guide, and use it to help you generate more sales as a company.

Think About Why

If you find the company is struggling for sales the first thing to do is think about why. There is always going to be a reason behind this.

It might be an internal reason relating to the business, or a combination of external factors. But you’ve got to identify what the reason is for the lack of sales.

Once you know why you’re struggling, you can take steps to combat and address the issue.

Turn Maybe into Yes!

The key to making successful sales is turning maybe’s into yes’s. And this is something that a lot of people seem to find hard to accomplish.

It’s all well and good generating leads, but you need to turn those leads into sales. And needs to be a big focus within your business as a whole. Try out techniques and ideas that will help you to get as many sales as you can.

You need to work out how to convert leads as often as possible. This seems like it’s more difficult than it is, and you just need to do your homework and experiment to achieve it.

Have a Shake Up

There might be a lot of problems within the company that contribute to the fact that you’re struggling for sales. There could be issues with the staff or with the way the business is being run.

It might even be little things you hadn’t considered that are having a huge impact on your lack of sales. So, now it’s time to make sure you have a shakeup within the company.

You can do this by firing and hiring, changing your philosophy, or moving the business to a new location. Try to figure out what the issues are, and then do what you can to iron out the creases.

Incentivise Your Staff

The staff are the soul of your company, and they’re also the ones who generate and press sales. So you need to make sure you do what you can to get your staff motivated. Give them incentives to generate more sales and help the business progress. Incentivising the staff is a great way to get them more dedicated to their roles.

Your staff are going to be interacting with potential clients, and the better they do that, the more likely you are to get sales. So, you need to make sure you give your employees as such motivation as you can to secure sales.

That’s why it’s so important to ensure that offer them incentives.

Image Source

Work on Customer Service

The core of a successful company is the way they treat their customers. There is nothing more important in the industry than great customer service. And this needs to be your principal focus as an entrepreneur and business owner.

So, you need to make sure your staff are all highly trained and skilled in the art of customer service. If you can make the experience great for your customers, then you’re going to make them more satisfied.

This will ensure repeat business, and will help you to understand the secret to sales success.

What’s the Quality of the Product Like?

You’re going to need to think about the quality of the products or services you’re offering. Are they the best quality they can possibly be? Are people happy with what you are providing? Because these can have a huge impact on your sales, you need to spend time on this.

You should always be attempting to make the products the best quality they can possibly be. If you can do this, then you should have no problems attracting business and generating sales.

Struggling sales could point to a problem with the products. So make sure you do what you can to get this sorted as soon as possible.

Specific Marketing Strategy

Of course, you’re going to need a strong and effective marketing strategy for your business. But, as well as this it’s important to try to develop a specific marketing strategy that relates to your business.

Consider, for instance, cosmetic surgeon sales funnels and think about how they impact that business. You need to come up with your own bespoke marketing strategies and sales funnels. That means you need to hire and consult with a team of marketing experts and professionals.

Finding the perfect marketing strategy to help your brand thrive is essential for the development of the business.

Observe the Market

If you are struggling to make sales as a business, there has to be a reason. One of the first things you can do is to take a look at the market and see what’s going on.

You need to understand how the industry works, and make marketing predictions for the year. So check out the market and see if there is any activity that’s going to affect you.

There might be a dip in sales across the board, or people might have started to favour other products.

Hopefully, by observing the market and understanding it, you’ll be able to fix your problem of struggling sales.

Change Your Brand

A lot of problems relating to a business can often be traced back to the brand. You need to consider how effective your branding is and what you could do to improve it. It may be outdated and in need of revitalising.

You should always consider rebranding every few years anyway because you need to keep the brand fresh and interesting. So, if you are struggling for sales, then it’s probably the perfect occasion to change your brand.

Consult with experts who can help you to achieve this, and always look to evolve and change as a brand.

Look Abroad

Are you struggling for sales domestically?

Well, this seems to happen more than you might think, and there is a way around it. A lot of people who can’t find success on home soil sometimes look abroad instead.

Musician Dido did something similar at the start of her career. After trying and failing to achieve success in the UK, she moved to the US and it helped launch her career. So, you need to think about taking a similar approach to your business.

If you are struggling for sales, then think about expanding to a global marketplace. You may well find you achieve a lot more success as a result.

Assess Your Competition

The best way to succeed in a competitive market is to assess your competition and come up with ways to better them. In order to fight something you must first understand it, and that is why this is so important.

Make sure you do what you can to study your rivals and look at how they operate. You need to observe the most successful businesses in your industry. Think about what they do well, and what they do poorly.

Then you can start to make changes to get you up to the same level as these successful rivals. You should always assess your competition before you make any major decisions.

Be Proactive

Being passive in business never gets you anywhere in a hurry. Instead, you need to make sure you are proactive.

You’ve got to get out there and help to generate business as much as you can. This means you have to come up with ways of promoting the brand.

Take action and be decisive and driven as a business owner. This is the best way to deal with the problem if your business is struggling for sales.

Facing issues head on and tackling them is the way to ensure that business is booming. So you have to make sure you are always proactive as a business owner.

Talk to Clients

It’s important to get out there and talk to your clients as much as you can. You need to interact with your customers and find out what they are looking for. Market research is vital for helping to generate sales in the past.

You can find out what clients think about your business, and what you could do to improve it. This is essential because your customers are what make your business grow and expand.

So you have to give them what they want, but before this, you have to figure out what they want. Talking to clients is a fantastic way of ensuring you make more sales and stop the company struggling.

A lot of businesses and business owners struggle to generate sales, but they don’t know why.

There are so many factors that could come into play to prevent you from making the sales you want.

The trick is to come up with a way to do something about it and generate the sales you require.

Have a look at the ideas on this post, and try to apply as many as you can to your business as a whole.

Don’t forget that the entire purpose of running your own business is to generate sales, so everything you do needs to be about this.