You can also send updates about latest offers, latest news, and latest guides to your subscribers. Having a lot of subscribers is one of the reasons why blogs like Social Media Examiner and Content Marketing Institute have had a lot of success. So it’s absolutely necessary to have subscribers for your blog too.

Below are 5 tips which can help you get more newsletter subscribers

1. Have a sign up form on the header

One of the quickest ways to get someone to subscribe is by placing the sign up form on your header. If you place it on your header it will be the first thing your readers will see. So they will be more likely to sign up as soon as they visit your website.

An e.g. is Chris Brogan’s website where you have a sign up form on the header. If you visit the website you will see that it is first thing anyone who visits the home page will see.

2. Use Pop-overs

Some people avoid using pop-overs, because they feel that it might disturb their readers, but before you decline this option, keep in mind that a pop-over can increase sign-ups. There is a study which proves that pop-overs can increase sign ups to up to 300%.

The best thing to do would be to try it out for your website and see how it works. Check if you get more sign ups and if it affects the bounce rate or browsing time of your blog. If everything seems fine you can continue using it, but if you have some problems you can get rid of it.

I have used them for both my blogs and found them to be very effective in increasing sign-ups without causing any problems for my readers (as the browsing metrics are almost the same).

3. Give a free gift

This is probably the best way to get more people to sign up to your newsletter. Usually convincing people to sign up to your newsletter to receive updates can be hard.

But if you give away a free gift like a white paper or a guide or a video, you can convince more people to sign up to your newsletter as people will want to get hold of the guide as it will more likely contain better information than the blog posts as its access is gated.

4. Have a call to action at the end of the post

Many people make the mistake of not having a call to action at the end of blog posts. At the end of every blog post you need to have a persuasive call to action which leads to a landing page where readers can download your free documents.

In the call to action let the reader know that they can get better tips by reading the free gift and then include the link to the landing page on which this free gift can be downloaded. This will increase the traffic to your landing page.

5. Place sign up forms everywhere you can

This is another important point to keep in mind. People will more likely sign up to your newsletter if you make it easy for them to find the sign up forms.

Usually the best place for a sign up form is the landing page, but along with this, you need to have sign up forms at the end of blog posts, on the side bars and in the blog posts itself (wherever possible).

These are five ways to get more newsletter subscribers. If you follow them strictly and try out all these techniques you should see a rise in the number of newsletter subscribers.

Have I missed out any other important points? Have you got any tips you would like to share with us? Please leave your comments in the comments box below.

First of all – what is a white paper?

We have a lot of definitions and meanings of this phrase, but in this article we will concentrate only on commercial white papers.  In simply words, it’s a comprehensive article about product or service, in which you will get some tips or benefits from using the product. It’s often used as a marketing tool for generating sales leads.

Writing a white paper can sound like an impossible task when you do it for the first time, but it’s not as hard as you think? It’s actually as easy as writing an article. If you know how to write articles you should be able to write a white paper. If you don’t know, how to do it, you may be interested in reading How to Write an Article in Less than One Hour – 10 Useful Tips

All you need to do is follow the three steps listed below in the same order and your task of creating a white paper will be simplified:

1. Research

As soon as you are handed the job of writing the white paper, you need to begin with a short interview. Interview the subject matter experts, product developers/service providers, and the marketing team and find out more about the company, the audience, the topic and collect content and marketing material the company has already produced.

After this initial interview you can start reading. You can first start off by reading everything the company provided this could be brochures, white papers, blog posts, articles, annual reports, presentations, case studies, etc. While you read them take down notes of important points and anything you don’t understand.

After reading the content provided by the company and its experts you can research and look for your own content. This can be on competitors’ websites, search engines, white paper distribution services, etc. After you finish reading this you can have your second round of interviews.

In the second round of interviews, you can get all your doubts and questions cleared and you can also ask the experts to tell you about their ideas, opinions, views, etc. The reading and research you performed earlier will make it easy for you to follow the interviews better and ask specific questions. For more tips on performing the research you can read this post on Content Marketing Institute.

2. Structure

Once you finish performing the research you can start creating the structure. Creating the structure will make it easy for you to write the white paper. First start off by analyzing all the notes and points you have taken down and then think about how you can put them together to create a white paper.

The structure basically consists of a headline, followed by a sub-headline and an introduction. This introduction is followed by a problems section, a solutions section and a conclusion. Then it finally ends with the brochure section of the white paper.

Now take a look at your notes and analyze it and filter it out carefully by selecting only the most relevant and useful parts. Check which one will fit into the white paper and its structure and discard the rest.

This systematic process of creating a structure, will simplify the process of writing the white paper.

3. Writing

As I mentioned in the above point, the white paper can be divided into several sections. You will learn how to write each and every section in the points below:

1. Headline and Sub-headline

These are the first parts of the white paper. You need to write persuasive and attention grabbing headlines and sub-headlines which will convince readers to read the rest of the white paper.

2. The introduction

The introduction needs to sum up the contents of the white paper. In the introduction you need to let your reader know why they should read the white paper, what can they learn from reading it, and how they can implement this knowledge. So focus on writing an introduction which lets your readers know, how they can use the information gained, if they white paper.

3. Problems and Solutions

The next two sections are the problems and solutions sections. You can either write these two sections together or you can write them separately. First you need to focus on writing the problems faced by your readers. While writing this, keep your audience in mind. Write about their problems and worries.

After you discuss the problems in detail and write about how they are hindering their company’s growth, you can start writing the solutions section of the white paper, where you can give solutions to these problems. Here your aim needs to be to solve the problems and help your readers.

4. Conclusion

After you finish writing the solutions in your white paper, you can write the conclusion, where you can sum up the contents of the white paper and give your reader a choice. You can let them know that they can either use the solutions in the white paper or they can use the services mentioned in the brochure below.

5. Brochure

Right after the conclusion, you need to write the brochure section of the white paper, where you write the benefits of hiring your company to solve your readers’ problems, in a very persuasive manner and end it with a powerful call to action. If you can write a really persuasive brochure section, you should be able to convert your readers into clients.

If you follow all the above steps carefully, you should be able to write powerful white papers which can not only educate your readers, but can also help you generate leads.

What steps do you follow while writing your white papers? Would you like to share your tips with us? Please leave your comments in the comments box below.