When it comes to choices, for example, using several is always a good idea but (in some cases) providing too many may overwhelm the prospect.

Personality, however, is something more constant and it rarely changes. As you pointed out in the article, it’s highly relevant regardless of the business you run because customers care about the people behind it. This might explain why I see more and more ad copies relying on light humor; it gives more personality than a boring, cut-and-dry copy.

Thanks for the article as usual, Erik 🙂

It’s important to understand what your customers want. People should try to fulfill the needs. But it can only be done if the loyalty is promised.

You customers are interested in you, not in your company. The service you provide should match the expectations of your customer.

Great post indeed.
~Ravi

Now-a-days, customer become very conscious about strategies of business so we cannot make them fool. Loyalty really plays significant role in term of business. We can get success in our business when we successful in winning the emotion of our customer. Eventually, thanks for sharing your experience with us.

With best wishes,

Amar kumar