Well, with 98% of households checking their mail daily, direct mail packs a punch that’s hard to ignore. It’s a marketing tool that offers a tangible connection, high visibility, and the power of customization. In this guide, we’ll delve into the art of crafting a successful direct mail campaign that aligns with the changing seasons.

From identifying peak seasonal periods to measuring your campaign’s success and ROI, we’ve got you covered. We’ll also explore how to strike the perfect balance with the frequency of your mailers and how to maximize the impact of your direct mail pieces through customization. 

So, whether you’re targeting summer sale seekers or holiday shoppers, buckle up! We’re about to embark on a journey that will transform your direct mail marketing efforts and help you seize every seasonal opportunity.

Let’s dive in!

Understanding the Power of Seasonal Direct Mail Marketing

In the realm of marketing, seasonal direct mail campaigns hold a unique power. They offer a tangible connection to customers during peak buying periods, creating a lasting impression that digital platforms often struggle to achieve.

Understanding this power is the first step in leveraging direct mail marketing to its full potential. Let’s delve into why direct mail continues to be a formidable tool in today’s digital world and the benefits it brings during peak seasons.

Why Direct Mail Still Packs a Punch in a Digital World

In the digital age, one might question the relevance of direct mail. However, it’s far from obsolete. Direct mail marketing, despite the surge in digital platforms, continues to hold its ground. It offers a tangible, personal touch that digital mediums often lack, making it a powerful tool in a marketer’s arsenal.

The effectiveness of direct mail is amplified during peak seasonal periods. The tangible nature of direct mail allows it to stand out amidst the digital clutter, especially during seasons when consumers are inundated with online promotions. This is why direct mail still packs a punch in a digital world.

The Benefits of Direct Mail During Peak Seasons

Direct mail has a unique ability to cut through the overwhelming clutter of digital marketing, making it a highly effective tool, particularly during peak seasonal periods. While many consumers are inundated with online ads and emails, physical mail has the advantage of landing directly in their hands, ensuring greater visibility and engagement. This direct, personal connection allows businesses to stand out during times when competition for consumer attention is at its highest.

The tangible nature of direct mail provides an experience that digital formats simply cannot replicate. Recipients have the opportunity to physically interact with the material, whether it’s a postcard, brochure, or coupon. This sensory interaction helps to create a more memorable experience, leading to a stronger impression and often a higher retention rate of the message being communicated.

One of the greatest strengths of direct mail is its high visibility. Unlike digital content that can easily be buried in crowded inboxes or overlooked in online feeds, direct mail commands attention. It arrives in a recipient’s mailbox, often standing out against the relatively sparse landscape of physical mail. This increases the likelihood that the message will be noticed, read, and acted upon.

Direct mail is also highly customizable, which allows businesses to craft messages that are tailored to the specific needs and interests of their target audience. This flexibility is particularly valuable during peak seasons when consumer behaviors and preferences shift. By adjusting the content, design, and offer based on the audience’s demographics or purchasing patterns, businesses can maximize the impact of their campaign, ensuring their message resonates more effectively.

Crafting Your Seasonal Direct Mail Marketing Strategy

Crafting a seasonal direct mail marketing strategy requires a blend of creativity, strategic thinking, and a deep understanding of your target audience. It’s about identifying the right time to reach out, designing compelling mail pieces, and ensuring your message resonates with the right people. Let’s delve into how you can make your campaign a success.

Identifying Peak Seasonal Periods

Identifying peak seasonal periods is a crucial first step in crafting a successful direct mail marketing strategy. This involves analyzing market trends and customer behavior to pinpoint the times when your target audience is most likely to respond positively to your mail marketing campaign.

Understanding these peak periods allows you to strategically time your direct mail campaigns, ensuring maximum impact and return on investment. It’s all about striking when the iron is hot, and in the world of direct mail marketing, timing is everything.

Designing Effective Direct Mail Campaigns

Designing an effective direct mail campaign requires a blend of creativity and strategic thinking. The visual appeal of your mail piece is crucial in capturing the attention of your target audience. Start with a design that reflects your brand and aligns with the season. Bold colors, high-quality images, and clean layouts can significantly enhance the attractiveness of your mail piece.

However, visual appeal alone is not enough. Your message should be clear, direct, and compelling. Focus on the benefits of your offer and how it addresses the needs or desires of your audience. Avoid clutter and unnecessary details; instead, make every word count. Remember, a well-designed direct mail marketing campaign can turn interest into conversions, ultimately driving results for your brand.

Audience Segmentation: Ensuring Your Message Reaches the Right People

Audience segmentation is a critical component of a successful direct mail marketing campaign. It involves dividing your audience into specific groups based on factors such as demographics, purchasing history, or location. This allows you to tailor your message to resonate more effectively with each segment, increasing the likelihood of engagement and conversion.

For instance, a retail store might segment its customer base by purchase history, sending back-to-school promotions to families with children and holiday gift ideas to frequent shoppers. Geographic segmentation can also be useful; a summer campaign might target customers in warmer climates, while a winter promotion could focus on areas expecting snow. By delivering more personalized and relevant content, you increase the likelihood of engagement and conversion.

Timing Your Direct Mail Campaigns

Timing is a critical aspect of any successful direct mail marketing campaign. It’s not just about sending out your mailers, but ensuring they land in your audience’s mailboxes at the most opportune moment. This requires careful planning and a deep understanding of your target audience’s behavior and preferences.

The goal is to maintain a consistent presence without overwhelming your audience. Too many mailings can lead to diminishing returns. So, plan your direct mail marketing strategy wisely, keeping the timing aspect at the forefront.

Measuring Success and ROI

In the realm of direct mail marketing, measuring success and ROI is a critical step. It’s not enough to simply launch a campaign and hope for the best. You need to track key metrics such as response rates and conversion rates to gauge the effectiveness of your seasonal direct mail campaign.

Response rates can provide insights into how many recipients took action after receiving your mail, such as visiting your website or redeeming a coupon. Conversion rates, on the other hand, measure how many of those responses turned into actual sales or other desired outcomes. These metrics can help you refine your strategy for future campaigns, ensuring each one is more successful than the last.

Frequency of Mailers: Striking the Right Balance

In direct mail marketing, the frequency of mailers plays a pivotal role in the success of your campaign. Striking the right balance is a delicate dance, one that requires careful planning and strategic execution. It’s about maintaining a consistent presence without becoming a nuisance, and maximizing engagement without overwhelming your audience.

Understanding the optimal frequency for your campaign and balancing it with response rates can significantly enhance your marketing efforts. It’s a game of precision, and when played right, it can lead to impressive results.

Determining the Optimal Frequency for Your Campaign

The goal is not to overwhelm your audience but to engage them effectively. Therefore, it’s essential to strike the right balance between frequency and response rates. This will ensure your marketing efforts are not only consistent but also effective in driving desired outcomes.

Balancing Frequency and Response Rates

Balancing the frequency of your direct mailers with response rates is a delicate act. It’s crucial to strike a balance that maximizes engagement without overwhelming your audience. Too many mailers can lead to fatigue and decreased response rates, while too few may not adequately convey your marketing message or maintain brand visibility.

Analyzing past campaigns can provide valuable insights into the optimal frequency. Look at the response and conversion rates in relation to the mailing time and frequency. This data can help you fine-tune your marketing efforts, ensuring that your direct mail campaign resonates with your audience and drives the desired outcomes.

Customizing Your Direct Mail for Maximum Impact

From understanding your audience to designing with purpose, every step is crucial in creating a direct mail piece that resonates with the recipient.

The Power of Customizable Direct Mail

The power of customizable direct mail lies in its ability to create a personal connection with the recipient. Unlike digital ads or mass emails, direct mail can be tailored to reflect the recipient’s personal tastes and preferences. This level of personalization fosters a sense of loyalty and trust, making the recipient more likely to respond positively to the mail piece.

A well-executed direct mail campaign can yield incredible results. It’s not just about sending out a bunch of postcards or letters. It’s about creating a marketing tool that resonates with the recipient on a personal level. The texture of the paper, the weight of the envelope, and the vibrant colors of a well-designed postcard all contribute to a sensory experience that digital media simply can’t replicate.

Tips for Creating Customizable Direct Mail Pieces

• Understand Your Audience: Knowing your audience is the first step in creating a customizable direct mail piece. This includes understanding their preferences, buying habits, and what they value in a product or service.
• Personalize Your Message: Address the recipient by name and include offers based on their past purchases. This fosters a sense of loyalty and trust, making your mail piece more effective.
• Design with Purpose: The design of your mail piece should reflect the personal tastes of your audience. This includes the texture of the paper, the weight of the envelope, and the vibrant colors of a well-designed postcard.
• Create a Memorable Experience: Make the path from opening the mailbox to taking action on your offer quick, easy, and memorable. This can be achieved through thoughtful personalization and unique design elements.
• Set Measurable Goals: Have a specific and measurable goal for your direct mail campaign. This will help you track the success of your campaign and make necessary adjustments.

Wrapping Up: Maximizing Your Seasonal Direct Mail Marketing Strategies

In conclusion, seasonal direct mail marketing strategies offer a unique opportunity to connect with your audience in a meaningful way. By aligning your direct mail distribution with the changing seasons, you can tap into the emotions and behaviors of your customers, making your marketing efforts more impactful and memorable.

Remember, the success of your direct mail campaign hinges on careful planning, creative design, and strategic timing. Don’t be afraid to experiment with different approaches and always measure your results to continually refine your strategy.

While the digital world continues to evolve, the power of direct mail remains undeniable. So, whether you’re planning a summer sale or gearing up for the holiday season, make direct mail a key part of your marketing toolkit.

It’s not just about sending mail, it’s about creating connections.

Introduction to Modern Advertisement

The era of modern advertisement is characterized by its dynamic and interactive nature, shifting away from traditional, one-way communication models towards a more engaging, two-way interaction between brands and consumers. At its core, modern advertising is about fostering connections, understanding consumer behavior, and delivering personalized experiences that resonate with audiences across various digital platforms.

The Evolution of Advertising in the Digital Age

To appreciate the current state of advertising, it’s essential to look back at its evolutionary trajectory. Traditional advertising methods, such as print media, radio broadcasts, and television commercials, laid the groundwork for brand communication. However, the advent of the internet and mobile technology has dramatically transformed the advertising landscape, introducing digital channels that offer unprecedented reach and precision.

Types of Modern Advertising Strategies

1. Content Marketing

Content marketing focuses on creating valuable, relevant, and consistent content to attract and retain a clearly defined audience. It’s about storytelling and providing information that educates your customers, making it a powerful tool in building trust and establishing a brand voice.

2. Social Media Advertising

Platforms like Facebook, Instagram, Twitter, and LinkedIn have become ubiquitous in our daily lives. Social media advertising leverages these networks to promote products and services, engage with users, and amplify brand messages with targeted ads.

3. Search Engine Advertising

Also known as pay-per-click (PPC) advertising, this strategy involves placing ads on search engine results pages. Google Ads is a prime example, offering a way for businesses to appear prominently based on specific keywords, with payment only when the ad is clicked.

4. Influencer Marketing

This approach partners businesses with influential individuals in their industry or niche to tap into their followers. Influencer marketing can significantly enhance brand credibility and extend reach to new audiences.

5. Email Marketing

Despite being one of the oldest forms of digital marketing, email marketing remains one of the most effective. It involves sending personalized, content-rich emails to a list of subscribers to nurture leads and maintain customer loyalty.

Integrating Storytelling into Your Advertising Strategy

Storytelling is a powerful method to evoke emotional responses and connect with your audience on a deeper level. A well-crafted narrative can transform a simple product advertisement into a compelling brand story that captures the imagination and loyalty of consumers.

Example: Dove’s “Real Beauty” campaign stands out as a quintessential example of effective storytelling, challenging beauty standards and fostering a community around self-acceptance and empowerment.

Practical Examples and Case Studies

• Tesla’s Use of Social Media for Brand Building

Tesla, under Elon Musk’s guidance, has mastered the art of using social media to its advantage. Without traditional advertising, Tesla uses platforms, especially Twitter, to announce updates, engage with customers, and further Elon’s personal brand as a visionary leader, thereby enhancing Tesla’s image as an innovative company.

• HubSpot’s Content Marketing Excellence

HubSpot is renowned for its inbound marketing strategy, utilizing blogs, eBooks, webinars, and more to attract leads. By providing valuable resources, they have positioned themselves as industry thought leaders and built a vast community of engaged users.

Navigating the Complexities of Modern Advertising

To effectively leverage modern advertising strategies, businesses must:

• Understand their Audience: Detailed audience research is crucial for personalized marketing efforts.
• Choose the Right Channels: Not all platforms are suitable for every business. It’s important to select channels where your target audience is most active.
• Measure and Adapt: Continuously monitor the performance of advertising campaigns and be willing to adjust strategies based on data-driven insights.

Conclusion

In the age of information overload, cutting through the noise to capture attention requires innovation, creativity, and a deep understanding of modern advertisement mechanisms. By employing a mix of content marketing, social media, PPC, influencer partnerships, and email campaigns, enriched by the art of storytelling, brands can forge meaningful connections with their audience.

For small business owners, digital marketers, and startups aiming to make their mark, the world of modern advertisement offers exciting possibilities and challenges. The key to success lies in staying informed, being adaptable, and always prioritizing the needs and preferences of your target audience. In doing so, businesses can not only achieve their advertising goals but also build lasting relationships with customers in an increasingly competitive digital ecosystem.

A true, iconic logo should be simple, appropriate, distinctive, durable, adaptable, and with the right colors. It must communicate something.

So, are you ready to build the perfect logo for your business?

Be sure to read the following essential rules, for the creation of a killer logo!

1. It Must Be Simple

Focusing on simplicity allows you to get something that is easily recognizable and identifiable.

In a logo, each element must have a meaning and a precise role. No unnecessary decorations should be inserted. Things like doodles, arrows, circles, or lines, if they don’t make sense, have no role in the design.

One of the simplest and at the same time most effective and brilliant logos of all time is, according to me, that of FedEx, designed by Lindon Leader in 1994.

This logo, actually a rebranding of the previous “Federal Express”, aims at the most extreme simplicity. The same name is abbreviated for simplicity.

But have you already noticed what is the brilliant thing about this logo?

Inside, it contains the whole meaning of a company that deals with transportation and distribution. Yeah, there’s an arrow, obviously wanted:

A simple, concise arrow to the right transmits dynamism and speed. Speed, how fast are FedEx deliveries? Fantastic.

One of the most beautiful and intelligent logos ever.

2. It Must Be Appropriate

An effective logo must be adapted to the public with which the company will have to interact, obviously. Not only that, the logo must also be consistent with what the company wants to convey and with what it offers and sells.

Are you designing a logo for a lawyer? Then probably a “funny” logo is not adequate.

Logo for a vegan restaurant? Maybe it’s better to avoid drawings with chicken legs and steaks.

The bright colors and the most childish details will be good for a company that deals with the production of toys for children or for a store that sells this kind of product, but they risk being absolutely out of place in any other context.

The logo chosen must be consistent with what it represents, but without necessarily having to show the main activity of the company. For example, the Apple logo does not represent a computer, as do those of Audi and other car manufacturers: they do not represent a car.

3. It Must Communicate Something

A good logo should not only be beautiful, but it must also be able to tell a story.

In its simplicity, the Amazon logo, for example, tells a story: the logo arrow goes from a to z. That is: on Amazon, you can find everything, from a to z.

Simple, effective, and with a history behind the company.

4. It Must Be Versatile

A logo must be versatile and adaptable to any shape or surface (or at least on most). It must be able to be printed on a business card or on a 30-meter-high trampoline without losing consistency and value.

What does this mean in practice?

It means that when designing a logo you have to consider all the potential applications. How will it be used? Which surfaces will it be printed on? Will it be used only online or on screens?

Based on this, the design must proceed accordingly.

For example, creating a logo that uses only shades of colors can work great on screen but results are completely ineffective once printed. It cannot be printed in black and white, engraved, sewn, embossed, etc.

A great example comes from the designers who worked on the Instagram logo:

5. The Right Colors Must Be Used

What is the meaning behind the logo colors?

Logo colors have meaning, when we see the blue color we associate it directly with wisdom, loyalty, mystery, and respectability; red instead is connected to energy, romance, love, and comfort; green to tranquility, health, and nature. By using these colors in the right context, you can get an impacting logo!

A suitable color combination will also be a further step forward. For example, if we are making a logo for a nursery, it will not be advisable to use just black!

It will also be important for the font to fit the message you want to convey. Therefore, a combination of light colors (for example white, which is connected to hygiene, youth, and innocence) will convey a feeling of purity and will certainly be suitable to represent the identity of a nursery.

The shape of the logo is another important element. A complicated form will put people in a difficult position and it will also become difficult to see the design and the message behind the logo.

6. It Must Be Durable

When you are called to choose the logo of your brand, there is no trend that holds.

We must not let ourselves be carried away by the trend of the moment but aim to achieve something that can preserve uniqueness and originality even twenty years after its creation.

A logo design cared for by a professional in the field, in fact, does not fear in any way the passing of time. A case in point?

The Coca-Cola logo, is still current today more than ever, yet created as far back as 1887.

7. It Must Be Easy to Remember

You have to design a logo. In this regard, it could be useful to use decorative elements linked to your business. Ideally or culturally connected to the company they are part of. Does the brand have a very simple name to remember? It could be chosen as a logo.

This is the case with multinationals like Apple, and Google. After choosing the symbol, it will be appropriate to dedicate oneself to the design that must be original, provocative (the latter is a great way to remain impressed in the consumer’s memory), and able to offer an emotional impact.

Once again, simplicity is the key to logo design. In creating a logo, we should take into account the mnemonic value of the human being, which will make it memorable and quite distinct from the others.

Final Words

We focused on the essential aspects, but the list of rules for creating a good logo could go on and on.

Never copy from others and do not expect perfection are other two other good suggestions and in the meantime, we look forward to your opinions too!

Please share them in the comments below, thanks!

It is important to understand which marketing strategies are relevant in today’s economic setting. A company should try and test the techniques they want to impose on their firm to incorporate the concept that works for the company’s growth.

Marketing revolves around what the consumer exactly wants. Marketers should be keen on the change of surroundings, as this will directly affect the consumption sequence. There are various strategies available, and firms should pick on the most effective ones to get ahead of the competition.

How Do You Draw a Successful Marketing Strategy?

Effective marketing begins with describing your business and what role your product plays in the market. It would help if you built a market plan, prove that it is the most appropriate tactic to appeal your product to the customers, and then finally profile your customers and competitors.

As time goes by, test your ideas to ensure that they fit well in the current industry. Keep on researching to implement your marketing plan based on the wave of changes that occur. Eventually, make sure you meet your customer’s needs because that is the whole procedure’s sole purpose.

Types of Marketing That Will Help Your Business Grow

1. Transactional Marketing

Transactional marketing targets the point of sale to maximize efficiency and increase the number of sales other than building a relationship with the buyer of your product. This type of marketing encourages customers to buy by giving them discounts and shopping coupons.

It is very hard to sell large volumes of products most of the time, especially with the focus on high volume. If you can barely purchase sales, it is advisable to put other strategies to work hand in hand with transactional marketing for a better outcome.

2. Social Media Marketing

Social Media Marketing is one of the most effective marketing types that most people use these days. There are sites created, such as WeAreSocial, to improve the level of engagement with customers.

Social media creates a platform that influencers use to promote businesses. It is not easy to use social media marketing, but with consistency and appropriate tools for photography, you will reach your target audience. Consider interacting with them from time to time by answering their questions to feel involved and appreciated.

3. SEO Marketing

The strategy entails obtaining organic traffic to your website through backlinks and the words that potential customers tend to use while searching for a product or service online. 

SEO marketing works best for corporate businesses, like insurance companies. In this case, state what services you offer and know whether the service sells in your region. For example, If you are an auto insurance company in Nevada, a no-fault state, learn the game’s rules and what people look for online in case of a car accident to establish a site that will receive a ton of visitors in search of your service.

4. Stealth Marketing

Also known as undercover marketing, the technique entails advertising something to someone without them realizing they are being advertised to the product. Stealth marketing can extremely be valuable to a business, but the issue revolves around the practice’s ethics.

An example of undercover marketing is watching a vlog and spotting a branded product placed in the background strategically.

5. Email Marketing

Email marketing blends well in the digital world, despite being a traditional form of marketing. This marketing style’s cost is quite low and can reach a large mass of people at a time. Another added advantage is that it is easy to make the customers feel appreciated by approaching customers by their names.

Companies Should Implement Marketing Strategies that Satisfy Customers Needs

Marketing aims to make the customer aware of a product or service that will deeply cater to their needs. Therefore, marketers should not only focus on maximizing profit but also on satisfying customer needs.

Whether you are looking to promote your new product or have an existing store but haven‘t ventured to Google Ads, we‘ll guide you through the process.  

Many Shopify store owners have experience or start with Facebook Ads first. We‘ve worked with multiple stores running Facebook Ads and transferred that success over to Google Ads.  

Google Ads is an extremely powerful product and one of the most used marketing platforms out there. But the learning curve is a little steeper than Facebook or Instagram. This means that some owners are hesitant to get started. 

 I‘ll review the major points and steps to take when creating your new Google Ads account. More importantly, we will share our tips for success. This article is written specifically for Shopify, but these principles can apply to any eCommerce Website builder.  

1. Make Sure the Correct Tracking is in Place

Conversion tracking is a critical piece for any Google Ads account and is even more critical for eCommerce businesses. You want your Google Ads account to show the actual sales and revenue from your Shopify Store.  

Fortunately, Shopify and Google have multiple integrations to make this as painless as possible.  

• The first step is to add a Google Analytics tracking code to your Shopify website. There are default integrations for this, and it is a pretty quick setup 

• Once this is complete, sales and revenue data will start to show in Google Analytics  

After adding Google Analytics, you can import the sales data directly into Google Ads using the conversion goals section. This is also a straightforward process, and your tracking should be up and running in no time.  

2. Import Your Products and Launch Google Shopping Ads

Google uses a product data feed to show your products in Shopping Ads. These ads are the catalog images commonly seen above Google search results.  

To match your product to the proper search, Google uses information like titles, descriptions, product types, and other data points to serve the correct product. Unlike search ads, which use a targeted keyword list to match your products.  

To set this up, you will need to create an account in the Google Merchant Center. This is where you will add the data feed. Then link your Google Merchant Center account to your Google Ads account.  

Shopify also supplies standard integrations to help create your product feeds. Depending on the number of products in your store, your feed can contain hundreds or thousands of individual product variations. If you had to input this manually, it could take hours or even days!  

• There is a default Google Shopping Shopify app that will do most of the heavy lifting for you 
• Or there are multiple paid options that allow for more customizations 

Finally, import your feed into the Merchant Center. Now Google will review all of the imported products. This process can take a few hours up to a few days.  

Within Google Ads itself, you create the Shopping campaigns. There are many best practices or strategies, but we recommended starting with a Smart Shopping campaign featuring your best products.  

With Smart Shopping ready, Google will match your products to the most relevant searches. From here, select your targets to set an appropriate target ROAS (return on ad spend). 

 At first, it may take Google’s algorithm some time to start hitting your targets. But with enough data, Google will optimize towards the targets set.  

3. Create a “Brand” Search Campaign  

A fundamental principle for any Google Ads is to defend your brand term. These are the searches directly targeting your companies’ keywords.  

It‘s important to bid on your brand term to control the traffic looking for your product, and so your competitors do not “steal” your traffic.  

Most of the time, this traffic is incredibly cheap, and it will not take much budget to show up on the top of Google’s results. Since Google knows it‘s your terms, your keywords will take preference. 

• This is based on quality score calculations, which is an entirely separate article 

Additionally, when paid ad campaigns on Facebook, YouTube, or Instagram are pushed, searches for your brand will increase. This only amplifies the importance of directing these users to the correct location and not to competitor pages.  

4. Create a Competitors Campaigns  

Similar to how you need to bid on your brand term, you can bid on your competitor terms. This provides an opportunity to capitalize on competitors that are not as Google ads proficient and leave their brand terms open.  

• We’ve worked with businesses that launched their products off competitor traffic 
• This traffic can be expensive, but when managed correctly products great results  

The only thing to watch out for is using any competitors‘ headlines in the ads. This is against Google Ads guidelines and can get your ads disapproved.  

5. Add Remarketing Audiences and Campaigns

Remarketing audiences refer to the users who have already visited your website. Using Google Ads or Google Analytics, you can target this specific traffic.  

Once you‘ve created these audiences, you can go back into Google Ads and create display campaigns. Display campaigns are the image ads you commonly see on millions of websites.  

Create display ads based on your products and remarket to all recent visitors of your website. You can even use the data from your product feed to pull into the ads dynamically. This technique is referred to as “dynamic remarketing.“  

Final Thoughts

Google Ads is incredibly in–depth and there are hundreds of tactics and strategies. These five techniques will get you started advertising on Google Ads. 

The points above are the most successful and fundamental items for all our Shopify store Google Ads accounts. Once this is in place, you can branch out and test multiple strategies.  

This is a guest contribution by Lior Krolewicz.

This means that your marketing strategy may need different kinds of support as the year goes on.

Switching up your marketing strategy as the season’s change is also a great way to take full advantage of marketing holidays and seasonal consumer demands. Marketing flexibility can also help you better prepare for slow periods. Be sure to check this 2022 holiday list to prepare your budget and campaign.

Here’s how any business can support its marketing efforts all year long.

Q1 — Late Winter and Early Spring

1. Start With the Big Picture

It’s January — you and your marketing team are likely recovering from the holiday season and the new year. You may also be in a slow period where normal marketing efforts may be less effective. 

As you reflect on the past year, you can take the opportunity to hone your marketing strategy for this year.

Ideally, you already have an annual marketing plan that you started developing last year. Now, during the slow period between New Year’s Day and the first few major holidays of the year — like Martin Luther King, Jr. Day, Valentine’s Day, Easter and Mother’s Day — you have a chance to refine that vision.

Using data from the holidays and last year, you can start to get a better sense of the big picture — like which strategies you want to pursue and the tactics you’ll use.

2. Build Anticipation With Countdown Timers and Daily Deals

During the first few holidays of the year, you’ll have multiple great opportunities to experiment with special approaches to holiday marketing. For example, you could use countdown timers and daily deals, two of the best ways to keep customers engaged and build excitement both before and during an event.

These daily deals would be time-limited, which encourages customers to act fast — and also check back each day to see what’s on sale. Countdown timers that hint at an upcoming event can encourage customers to stay engaged and keep an eye out for updates on what may be in store. 

Q2 — Late Spring/Early Summer

3. Highlight Seasonal Products

At this point in the year, spring has definitely sprung. If you have seasonal products, now is a great time to highlight them with deals, storefront graphics and email campaigns.

You can also reflect seasonal changes using in-store signage or draw inspiration from the changing seasons to highlight marketing campaigns.

 While spring and summer are both great opportunities to take advantage of seasonal imagery in your marketing, you’ll have opportunities all-year round. Fall and winter will both present extra chances to use seasonal differences in marketing — like the changing color of leaves or the possibility of snow.

4. Be Ready to Handle Slow Periods

Throughout the year, you’ll likely have slow periods where fewer customers are interested and you’ll have to work harder to get the same amount of engagement that you would at other times of the year.

The right strategies will get you through slow periods and help you draw in more customers. For example, you can take the time to build out your content strategy or deepen your engagement with customers through channels like email or social media.

A slow period is also a great time to check in with yourself and your team. This can help you avoid burnout and get updates on how campaigns are proceeding. If something is amiss, you’ll have an opportunity to course-correct before it becomes a real problem.

5. Advertise With Events

Slow periods are also a great opportunity to look for advertising opportunities. Industry or local events, for example, happen throughout the year, and are a great place to spread the word about your brand.

Planning ahead and staying on the lookout for events will help you catch any that are relevant to your business, or that might help you reach your target audience.

You can also host events of your own. Often, brands will use events to promote the launch of a new product or to engage with a particular audience segment.

Q4 — Late Fall/Early Winter

6. Take Full Advantage of the Holiday Season

The winter is one of the most important seasons for a business with an effective seasonal marketing strategy. The holiday season — which starts as early as October, with Halloween — features some of the most significant holidays of the year, including Hanukkah, Christmas, Thanksgiving.

There are also a number of different shopping holidays during the season — like Black Friday, Cyber Monday and Small Business Monday.

Holding an event on one of these holidays — like skincare brand The Ordinary’s 2020 boycott of Black Friday — will provide the opportunity to highlight deals or demonstrate certain brand values.

Small seasonal changes to your storefront, like gift wrapping options at checkout, can also make a massive difference at this time of year. 

7. Reflect and Review

As the year comes to a close and you near the end of the holiday rush, it’s a good time to start gathering marketing data from the past year. While you may not have time to reflect just yet, having this info in place will help you start to review the effectiveness of your marketing over the last 12 months.

It may even be a good idea to start planning next year’s campaigns before the holiday season, depending on how busy you’ll be, and how confident you are in your predictions about your audience’s interests and needs.

Key Considerations for Effective Marketing Year-Round

With the right strategy, you can plan to support your marketing efforts year round, no matter how the market changes or what new opportunities are available. 

Starting with a big-picture marketing plan, hosting events for market holidays and preparing for slow periods will help you keep your marketing strategy effective throughout the year.

These online methods can include traditional advertising, organic search engine optimization, and even paid search engine marketing. Additionally, affiliates sometimes use techniques, including publishing reviews of products or services offered by a partner. 

Other Types of Marketing 

Other types of marketing techniques that can be successful include multi-level marketing (MLM). This marketing process is a business model with some similarities to affiliate marketing. The goal is similar in that as a business; you want to build a network of other companies to drive sales. Usually, you have to get people to sign up for a program you are promoting. Anything these people sell earns you a commission. In many cases, the individuals need to pay for initial membership. Additionally, your MLM partners often need to pay for inventory upfront and then sell that inventory.  

Multi-level marketing (MLM) programs can make money online. For most people, MLM programs are a complicated way to make money online. Some say it‘s impossible to make a living from these methods unless you‘re one of these lucky people. The issue is that the sales of either goods or services will not make you enough money to be successful. You need to make a commission from other sales. If the products or services are low quality or challenging to sell, this can be an issue. The risks that you are taking outway other marketing techniques. 

Affiliate Marketing 

The benefits of affiliate marketing are substantial, especially if you have a business or hobby already focused in that arena. For example, if you already have a blog or Instagram post that discusses coffee, then it’s not too hard to begin to offer coupons that can provide you a commission. If you write reviews about brokers that work within the financial industry, then using affiliate marketing teams might help you earn extra money. 

As an affiliate marketer, you can write about products and services and then send your readers to an affiliate partner. Your partners will provide you with a link containing some computer code that will allow them to track the individuals you send to their site. If an individual you ship to an online broker deposits capital and makes a trade with a financial broker, you will get paid. This acquisition payment cost enables a broker to introduce their services to clients that would usually not visit their web site. 

Generally, online brokers have rules that will help them avoid any fraud. This process will include one or more transactions following a deposit and a certain period before making a payment to ensure that the clients sent to them are legitimate.  

Affiliate Marketing During COVID 

The spread of the virus sent millions of people home during the lockdown and generated colossal unemployment. During this period, millions of people during the capital markets to trade to generate income. This process is still underway.

Affiliate marketing business that works online during these periods allows people to earn extra income from this surge in trading worldwide. The bottom line is that affiliate marketing during the crisis has been of the best marketing programs and is likely a far more efficient way to market services during the time of COVID. 

As a result, people received information that had nothing to do with the actual truth. What is more, some media outlets tried to downplay the seriousness of the virus which resulted in people being completely reckless and not taking any precautions.  

How Does Clickbait Work? 

Before one learns how to differentiate clickbait from an informative article, one needs to familiarize oneself with clickbait definition and its purpose. Besides, you may be dealing with this topic at college.

Knowing more about it will help you figure out how to write essay fast, not to mention the fact that you also will not have to search for anyone who can offer you such service as ‘write me an essay’. So, clickbait is a form of false advertisement.

The whole idea is to get you to click on the link and to visit the website. In general, it helps to generate traffic to the website. However, it is also often used to spread fake news and misinformation. In case a person does not analyze the information they read, it is much easier for them to fall into the trap of being distracted from the real issues.  

Clickbait and Coronavirus News 

Some resources posted misinformation about the coronavirus that led others to believe that this virus is not real, and that there is absolutely nothing to worry about. In case a person does not have any medical background or is unable to analyze a media resource to be certain that it is credible, it will be really hard for them to answer such question  as what is clickbait, as well as avoid misleading articles in general. The consequences of that may be rather catastrophic.

For this reason, it is important to double-check everything you read to be certain the article you are about to share is not fake news. If you are currently trying to figure out how to write essay fast dealing with the subject of clickbait, try to allocate as much time as possible on researching this issue. While some students decide to start the accomplishment of this assignment by googling something like ‘can someone write my essay for me’, it is actually possible to complete this task without addressing your request to a company that offers write my essay fast services.  

The Cost Of Coronavirus Misinformation

One of the most significant aspects to remember is that the cost of coronavirus misinformation is the loss of human lives. The more we ignore this problem, the more people are going to believe that coronavirus does not pose any danger to their health. Thus, they will continue going to crowded places without wearing a face covering, as well as continue disregarding social distancing rules.

If you are currently dealing with the topic in question and are looking for “write me an essay” assistance, what you need to highlight in your instructions is the significance of sharing guidelines that have been approved by the WHO and the government of the country in question. Therefore, the accomplishment of such assignment should start with looking for a highly qualified expert instead of googling ‘type my essay for free’ or ‘write me an essay’ into the search bar of your browser.  

How to Spot a Clickbait Article 

The more you read about how fake news and misinformation are spread on the internet, the easier it becomes for you to spot a clickbait article. If you don’t want to make use of any write me an essay service and are willing to cover this issue yourself, here are a few aspects to consider when you are dealing with the topic of clickbait:  

• Some shocking information that is not published in full (most likely, you either won’t find anything shocking when open this article, or there won’t be any links to actual research) 
• Appealing to people’s emotions (this is one of the most common clickbait tactics) 
• Using lists (makes people believe that the information they are about to familiarize themselves with has already been analyzed) 
• Conspiracy theories ( A lot of people still believe in them which is why such titles are perfect for clickbait articles. Unfortunately, the majority of people cannot differentiate fake news from the truth) 
• Introducing an unknown concept ( Such tactics work well in writing clickbait articles as readers are led to believe that they are going to be the first ones to find out something new. Sadly, most people don’t bother to double-check the so-called facts mentioned in a clickbait article) 

The Dangerous Impact Of Clickbait

Nowadays, people don’t have a lot of time to double-check every single fact they come across while scrolling their news feed. This is what makes us vulnerable to being exposed to fake news and misinformation. When we see a friend share a clickbait article about the coronavirus, we often trust their judgement and may even start believing in something that is not true. When a global pandemic like this occurs, the most significant thing for the administration and the president is to communicate with the public to minimize the risks of having more people exposed to the virus.

Therefore, the WHO and the governments of the countries should be two steps ahead in order to make sure people have access to credible sources of information. When everyone is aware of the dangers of the coronavirus, and they are taking all necessary precautions, doctors and scientists can focus on finding a cure or the vaccine while everyone else is playing their part by being at home as often as possible, avoiding crowds and staying safe.  

Growing Audiences On Social Media

One of the easiest ways to attract new clients with campaigns is to take advantage of social media. Whether this is a series of images showcasing new products or a marketing campaign on Linked In, using these to your advantage will help to attract new customers. Though this can take time t build, social media advertising can help to raise awareness of the brand and bring on new customers as numbers continue to grow.

Online Visibility is Crucial

Though social media is important for a growing business, it is also important to focus on your visibility within web browsers. By implementing an SEO strategy with the help of a digital marketing agency, you can then begin to improve rankings within Google search results. By targeting keywords and improving the local search, you can boost the visibility of your brand. This is essential when operating in a crowded market as you will then be able to compete with your main competitors. By altering this regularly, you can then begin to work towards reaching position 1 on Google result.

Target Advertising

In addition to online visibility, campaigns such as email marketing can help to not only reach new customers but remarked products and services to older customers that have visited your site before. This is a simple yet effective solution to reaching your new customers as well as maintaining a relationship with existing customers. This is a step that many larger companies do not look to invest in, however it can prove highly valuable.

Content Marketing For Lead Generation

Content marketing is yet another campaign that can be used to reach new customers as blog posts and other optimized content can be found online with ease. By creating shareable content that works for your business you can then improve the reach of your company and even provide traffic to your website. Though this is a campaign that takes time to develop, this can be one of the most profitable. This content can also be used to answer questions and boost your rankings when compared to your competitors all whilst boosting lead generation.

Maintain Relationships With Existing Customers

Several of these campaigns used alongside one another can all help to maintain existing customers also as it helps to build trust and authority. This is huge when you are a small business as these are customers that are likely to stay with you from the start. If you can provide discounts and maintain a relationship with older customers whilst bringing in new customers, this is a winning combination that is sure to have a positive impact on your business moving forward.

With this in mind, there are several campaigns that a business of any size can implement in order to reach new customers and continue their expansion. Which of these campaigns will you be trying first for yo0ur business?

There is a large audience out there that would greatly benefit from your product or service but they don’t yet know about your brand and if they do, they’ve not properly interacted with it to the point of subscribing to your offers.

If you already have a big brand, here are 4 types of marketing you can use to boost it even further:

1. Social Media Marketing

One of the undoubtedly effective marketing strategies existing in the world right now is social media marketing. This is due to the fact that over a quarter of the whole world’s population uses social media. This number cuts across people from all age groups from very young children to the aged generation.

Social media marketing isn’t as complicated as other forms of marketing. The beauty with it is that it’s first of all cheap. The audience reached is also big and your ads can be customized to reach your targeted clientele.

Once you have finalized what creatives you’ll need to carry out your social media marketing plan, think about hiring a graphic design service, for example, to help you with the designs.

2. Search Engine Optimization (SEO) Marketing

The SEO marketing strategy banks on ranking for specific keywords that are in your niche.

As a big brand running a website or using other media platforms such as YouTube to advertise your products or services, you can maximize on optimizing your content in order to rank higher on search engines. 

The higher the rank, the more the visibility which then translates to more traffic and increased conversions.

3. Email Marketing

Compared to the traditional marketing model that was mailing letters to customers, a process that demanded that you gather postal addresses from them and spend huge amounts on posting charges, email marketing is easier and more effective.

As a brand, you can easily gather email addresses from your target audience and use them as a contact point to get in touch with them. Sending emails costs practically nothing.

You can subscribe to an email marketing service, have all the client email addresses stored in a database, create your customized email and send it to all of them in one click.

With most of the traffic flowing to a company’s website or even physical store coming from mobile devices and computers, you can rest assured that you’ll get a good number of customers from your email marketing system.

4. Pay Per Click  (PPC) Marketing

This marketing strategy is much more expensive compared to the rest, but it will definitely earn your already established brand some good results. It basically works by placing an ad on the first page of a search engine like Google, Yahoo, or Bing and once a click is made on the ad link, you as a brand pay for the click.

The very fact that your business is placed on top of a search engine page is in itself a great advantage as it boosts your visibility to many people to see. Each click costs money so your brand will need to have a good budget for this marketing strategy. It, however, is worth every dime as it will boost your brand awareness and build trust with your target audience.

Conclusion

These 4 types of marketing will work well for your big brand.

A complementary aspect of these marketing strategies is movement marketing that your brand can’t miss to tap into.