Do you think a brand is successful just because it is minting money? What do you think success is? Is it about how happy its customers are with its brand offerings? A brand is only as good as its position in its segment of the market. When people think about the word “brand influence”, they often think of the power a brand has. They think of the revenue it makes, the … [Read more...]
How Do Marketing Laws Compare Around The World?
Do you ever feel fed up at being bombarded by product placement on your screen, everywhere you look? Many people all over the globe feel overwhelmed by it and often find hard to differentiate between marketing strategy and reality. For this reason, and in a bid to protect the general public, various governments throughout the world have introduced laws which limit the … [Read more...]
At What Point Are You Classed as an Influencer?
Social media has now been at the forefront of our consciousness for over a decade and there is no sign of that stopping any time soon. While some are content with utilizing social channels such as Facebook and Twitter as another means of keeping in touch with friends and relatives, whereas many others harbor ambitions of becoming online celebrities. You may have heard … [Read more...]
Choosing an Influencer to Promote Your Business
Social media influencers have the ability to directly persuade their followers to purchase or invest in a brand, service, or product that they are endorsing. Their influencer status typically depends on their number of followers and levels of engagement. When it comes to marketing strategy, social media influencers can be highly successful affiliates for your brand, increasing … [Read more...]
A Guide to the Art of Mysterious Marketing
The simplest adverts tend to stick in our minds. In fact, some well-known brands have created such iconic images that they no longer need to feature their company names in adverts. This strategy sounds risky, but some big brands have perfected the technique. Mysterious marketing like this proves how well previous campaigns have worked. When you see the golden arches for … [Read more...]
18 Productivity Tools Every Marketer Must Use
“Productivity is being able to do things that you were never able to do before.” - Franz Kafka Marketers have a lot of work to do. From managing social media to analytics. And these tasks are time-consuming. While there are so many tools out there to help you keep things in pace, many marketers aren’t able to choose the right one. This results in a waste of time and … [Read more...]
5 Inexpensive Ways to Get Your Business Noticed
One of the most difficult things about starting a business is without a doubt the marketing aspect of it. How do you get people to notice you and the services or products you offer when there’s so much competition out there? Is it necessary to spend alot of money promoting yourself, or can you achieve this goal without going broke? Here are 5 relatively inexpensive … [Read more...]
Using Technology To Benefit Your Organisation
One of the great things about living in the 21st century is the growth of technology and all the benefits that come with it. If you’re a business looking to improve your organization in the modern day, then there are hundreds of ways you can do that. We are going to take a look at some the ways you can use technology as a company, with an emphasis on application based … [Read more...]
3 Ways To Improve Your Small Business’ Image
If you have a business that’s struggling with its image, whether it’s due to some bad press in recent times or simply because you’re a young organization still trying to round out your branding, there’s a multitude of things you can do that can help build your brand image and turn your business into just what you’ve imagined it being. And while these things will take some … [Read more...]
3 Ways that Integrated Marketing Can Change Your Business
Leading companies have experienced the improvement of their brands and earned more revenue through the effective implementation of integrated marketing strategies. By taking advantage of direct mail, email, web, print, mobile, and other communication methods, you gain maximum impact on targeted audiences. : Using a professional full service marketing agency can help you do all … [Read more...]