There is nothing more wrong than using your mailing list just to communicate the release of your latest article.

Your subscribers should be treated as privileged: you have to give them added value! Send exclusive content, new discoveries, case studies, or your future plans. This helps to establish a really deep connection between you and your readers.

This post at WHSR suggests always having something to offer in your emails, whether that’s a freebie or an idea, or an opinion, and always making the person feel special.

Now, even if it may sound easy, I can tell you that managing a successful newsletter is a trivial task.

Today, millions of emails are sent every day in the world and, with the current pace of life, no one can read all the emails he receives. Due to the limited time available, each person decides in an instant if he is going to read or not message, often, by simply scanning the object or the sender.

For this reason, you must know the basic strategies of email marketing, which include using the right service provider. Yes, Google Workspace is great, but it’s not enough to build and manage email lists.

In this post, I’m going to list the top nine email marketing tools in the industry. It’s up to you to decide the one you like more.

1. GetResponse

GetResponse is, in my opinion, one of the best email marketing providers. With an intuitive user interface and beautiful design, you can create attractive email newsletters to boost your business.

I like the email creator feature that checks how the messages will look on desktops or smartphones, so as to make the proper changes before sending them out. There are more than 500 templates to choose from, plus, there are more than 1000 free iStock images you can insert into your emails to make them more visually appealing.

One of the main features is the autoresponder, the most loved tool of bloggers and marketers. Using this tool, you can create a series of emails that are sent to users automatically at specific intervals of time, once subscribed to your mailing list.

This is actually a powerful strategy, that gives you the opportunity to stay in touch with your audience for a long time. And it’s an automatic system. Once you set it up the first time, it works the same way for every new subscriber.

GetResponse also offers an easy-to-use landing page creator (it’s a feature included in all plans, something that you don’t see on many other ESP).

There are more than 100 templates to choose from, with good-looking “thank you” pages that match the design of the template chosen.

The drag’n’drop WYSIWYG editor is really simple to understand. Without particular HTML knowledge, you’re able to move and edit every element of the landing page (such as buttons, texts or boxes).

I particularly like the extra option to publish the landing page on the tab of a Facebook fan page (other than on websites or a free GetResponse sub-domain).

Every template is mobile-friendly, which is really important nowadays.

The last feature I want to talk about is the webinars (something that just GetResponse offers included in an email marketing service plan).

As you know, a webinar can boost your business and improve your audience, by creating online events where you can share your knowledge on certain topics. This is a perfect occasion to gather new contacts for your mailing list.

Pricing is competitive. From $15/month for unlimited emails to 1,000 contacts or $25/month for up to 2,500 contacts (included the landing page builder, other than email creator and autoresponders). The next step is at $49/mo, including also the webinar service.

2. AWeber

AWeber is another popular choice, which used to own the market monopoly until a few years ago (I remember it was the obvious choice when I started blogging in 2010).

It has many high-end features, including autoresponders, sign-up forms, email deliverability, and email newsletters with a drag-and-drop editor.

I particularly like the easy-to-use templates and segmentation capabilities.

There are a few cons, however. AWeber doesn’t support mobile platforms and doesn’t host images on its own servers.

You can make use of landing pages with Aweber, using a series of third-party tools or (if you have enough expertise) by manually coding your landing page and inserting the Aweber form (unlike GetResponse which offers the landing page editor included in all its plans).

Prices are quite hard to digest. Plans range from $19 per month for just 500 subscribers, scaling to $29 for up to 2500 and $49 for up to 5000.

3. MailChimp

MailChimp is a good solution for very small businesses. The free plan offers lots of third-party integration and a good number of help materials. There are built-in templates and editor to customize the campaigns.

The free version supports up to 2,000 users and up to 12,000 emails per month, switching to the paid version costs $15 (or up to $240) per month depending on how many subscribers you have.

Good integration with mobile and awesome application for Android and iPhone.

There are a few cons. Features like spam filtering, analytics tools, and auto-responding abilities are absent in the free plan. Even with paid plans, reports aren’t real-time and are quite slow to refresh.

When your mailing list is over 2000 subscribers, with MailChimp the service can cost quite a lot. With 2,500 contacts, the price would be $30, scaling at $35 for 2600 users and $40 for 2700. Quite expensive, even with unlimited emails.

As a bottom line, I can say that MailChimp is easy to set up and simple to use. If you are a small business looking to get started with email marketing with the least amount of investment, MailChimp should be your solution.

4. Constant Contact

If you are just starting with email marketing, other than MailChimp, ConstantContact could be a great solution.

They offer a powerful and user-friendly interface with a wide selection of email templates.

There is a huge selection of materials to leverage email marketing for your business, such as webinars, tutorials, user guides, and tips to help you in this industry.

ConstantContact offers great event management tools and useful social media campaign resources.

But there are a few cons. They miss some advanced options, such as triggered campaigns and an RSS to email function (these features are powerful when you want to automate part of your campaigns), or even A/B split testing, which is another important omission (I’m sure you understand how A/B testing can improve your conversions).

They have quite high prices for the industry, starting at $20 per month to send unlimited emails for up to 500 users and scaling to $35 per month for 2,500 contacts and $55 per month for up to 5,000.

5. Benchmark Email

Benchmark Email offers a free plan which allows you to send up to 10,000 emails per month.

There are a lot of user segment options and their customer support is great. I liked the Google Analytics tracking option.

With the paid plans, you can get other premium features, such as online surveys, email templates, and tracking email statistics.

Overall, I can say that Benchmark Email grants a simple-to-use interface and a good number of features.

The cons are that Benchmark does not offer Gmail or other third-party contact integration. Plus, there’s no mobile preview option. I also found the email editor a bit glitchy in testing.

Prices start at $9.95 per month for 600 emails and max out at $375 for 100,000 emails per month.

6. Ominsend

Omnisend is a great tool for those who want to take their email marketing to the next level. Not only does this platform offer sophisticated email marketing automation workflows, but you can include additional channels into the same workflow.  

This means you can create complex workflows including channels such as SMS, web push notifications, Facebook Messenger, WhatsApp, Viber, and more, extending your campaigns across several channels at once.  

But email stays at the core of what Omnisend does, and they do it well. You don’t need HTML savoir-faire to create emails with this tool, instead just use their drag-and-drop visual composer. That same visual aspect is used when you’re creating popups, landing pages, or anything else in Omnisend.  

Another interesting point to note is their segmentation. They allow you to layer segmentation so that you can target by profile data, campaign engagement, customer behavior, or a mixture of the three. This allows you to get pretty precise when you’re targeting your campaigns.  

The biggest con with Omnisend is that there is no mobile app at the moment. So if you’re trying to send your campaigns on the go, it might be a good idea to bring a laptop.  

Prices start from $16 per month for their Standard plan, and their free plan for basic email marketing allows for up to 15,000 emails per month.  

7. EngageBay

EngageBay is the new kid on the block but fast becoming the preferred email marketing service for many startups and small businesses out there. They offer a wide array of email marketing templates powered by a simple drag-and-drop interface. Moreover, the segmentation and targeting functionalities are great. 

The ability to personalize your emails, rich formatting options, and an easy option to track your campaign performance makes EngageBay a great marketing automation software to go for. 

Grow your business with powerful email marketing. Choose from several ready-made email templates or create your own. Personalize every part of the email and send them in a click. Track and analyze your results. Choose from a wide array of email marketing templates to suit your business needs. Use their simple drag-and-drop interface to create a template that suits your business need. Segment and target your subscriber lists. Personalize your emails. Track and optimize your campaigns. 

But it’s the pricing that really stands out: 

Pricing per contact 

• Up to 1,000: $0/mo
• Up to 10,000: $7.79/mo 
• Up to 25,000: $14.99/mo 
• Up to 50,000: $29.99/mo  

What we like about EngageBay: The number of features it offers at a competitively low price point. Their flexible, customizable plans are good too. The user interface is simple and user-friendly and their support is commendable. It is a modern platform for small businesses that cannot afford higher-priced solutions. 

What they should improve: Emails are branded so if you’d like to send emails without the EngageBay brand, you’d have to pay extra.  

Who is this for: those who are looking for a powerful yet affordable tool to reach customers via different channels (emails, SMS, push notifications, etc). Also, in case you are looking for a free tool, they offer a decent deal for $0 a month. 

8. AeroLeads

Have you heard about AeroLeads…? That’s one of the best email marketing tools in the market helping you find business email addresses. Part of your email campaign requires the right set of audiences to broadcast your brand.

AeroLeads helps you extract Email IDs, contact numbers, addresses, and many more credits to work with. Email Marketing needs potential leads and acquiring them needs more effort and man-hours. AeroLeads has made it easy to collect prospects from various platforms like LinkedIn, Instagram, Twitter & more.

Giving you the feasibility to access it around all platforms, AeroLeads has a free Google Chrome Extension that allows you to extract emails and integrates them in a consolidated .CSV file.

The simple yet powerful plugin gives you both customization and automation. You can now upload your data, and synchronize them to your favorite CRM like Salesforce, Zoho CRM, Mailchimp, HubSpot, FreshSales, and Zapier.

• Flexible 
• Import / Export Data 
• Extract Business Leads Email Id 
• Works across LinkedIn, Twitter, Instagram. 

The pricing of AeroLeads gives you full access without any restrictions. Though there is a full-time free access agenda, when there are restrictions to specific user profiles, the AeroLeads premiere version will give you exclusive access to all prospects at $49. With chat and email support to back you up, you can acquire up to 4000 credits wherein five users are allowed to help in with your email campaign at $149. Supporting bulk tasks, the plugin gives you a cost-effective plan that can grow your revenue at the same time helps you immensely in lead generation.

9. NotifyVisitors

NotifyVisitors is a powerful email marketing tool that businesses can use to transform their email campaigns. They provide a comprehensive suite of email solutions for businesses of any size to help them create and send highly targeted email messages to their customers. 

Drag and drop email editor to make email templates of your choice. Moreover, using personalization to send more relevant content to generate better outcomes 

From creating automated email newsletters, customized email newsletters and email series, NotifyVisitors has all the tools and features you need to engage with your customers directly through email. 

In-depth analytics to provide you insights into every campaign. Furthermore, businesses can easily track the performance of their emails in real-time to ensure they are optimized for success.

The best part about NotifyVisitors is, it is easy to set up and implement and does not require any coding knowledge to get started.

Moreover, it offers a free plan that allows you to understand its functionality and decide for yourself.

Final Words

While it’s always up to you the final choice, I’d like to hear what you think about these 9 email marketing tools I talked about in this post.

Do you have experience with any of them?

Please share your views in the comments below, thanks!

If you’re passionate about email marketing, you probably keep an eye on your engagement metrics. Open and click rates are an essential barometer of your performance, and you’re always looking for ways to boost them.  

Sure, content matters – and so does the design of your templates. But what’s even more important is to ensure you’re working with a healthy list of contacts. Next year, you simply can’t afford to overlook your email hygiene. Otherwise, your email marketing efforts will be in vain. 

What Is Email Verification?

Email verification is the fastest and safest way to check the accuracy of your email database.

An email verifier will analyze every email address in your list and determine whether it’s valid and ready to accept email. Thus, you can separate your valuable leads from the bad ones, and email only people who are likely to engage with your content. 

Why Is Email Verification Vital This Year And Beyond?

If you’ve been running professional email campaigns for a while, you remember its humble beginnings. Marketers used to rely on the “spray and pray” tactic – which isn’t a tactic at all. They used to gather as many email addresses as possible, email them, and pray for results. 

The industry has come a long way, though. Not only are there laws email marketers have to abide to, but also, sophisticated software that allows you to target your ideal customers. Ignoring these tools and best practices will sabotage your efforts – and, also, may get you in trouble.  

What’s your number one asset as an email marketer? Most industry pros would say: my email list! Obviously, your email list is your main tool, but even more relevant is how you use it. That builds your sender reputation.  

Email invalid contacts and you’ll get bounces. Continue to send to people who mark you as spam and you’ll get more spam complaints. Let your emails land in spam traps and you’ll be taken for a spammer.  

Everything you do as an email marketer makes or breaks your sender reputation. Internet Service Providers (ISPs) look at it to establish the kind of sender you are. The better your reputation, the more of your emails will reach the inbox. This is where email verification makes a difference.  

What Does An Email Verifier Do?

You already know it separates good from bad email addresses. Now let’s take a closer look at the latter and see why they hurt your email marketing.  

Your email list decays at an average rate of 22.5% every year. So, 22.5% of the email addresses you collect go bad within just one year. Why does that happen? 

• people get unhappy with their email provider and switch to a different one. Their old email addresses either become invalid or they get abandoned – and potentially turned into spam traps.  
• employees leave behind their work email address when they start a new job. Their address becomes invalid and bounces, or is turned into a catch-all email. Due to their very nature, catch-all addresses receive lots of email. Such mailboxes easily fill up with messages and often end up bouncing, thus hurting your sender reputation.  
• do you offer a freebie on your blog to boost your subscription rate? That’s great, but freebie hunters can use temporary (disposable) email addresses to get your content. Within days or even hours, these accounts self-destruct and cause your emails to bounce.  
• honest subscribers, who genuinely want to receive email from you, make typos when trying to subscribe. If you’re not using the double opt-in, there’s no way for you to reach these new subscribers again.  

Email verification not only solves these issues, but also prevents them from happening. By removing bad email addresses, it helps you keep a clean email list and reach your audience successfully.  

A good email verifier detects and eliminates: 

• misspelled and other invalid/fake emails 
• spam traps 
• abuse emails (people who label you as spam) 
• catch-all emails 
• disposable and role-based emails (such as info@, contact@), which are unlikely to engage with your content. 

What’s more, the system can detect these risky email addresses before they even make it to your list.  

The Email Verification API: A Must-have Tool

Let’s say your open and click rates have been unusually low lately, and you suspect the reason is your poor email hygiene. There are two ways you can get your list back in shape: 

• by cleaning your list in bulk. This means you upload your existing list on an email verification platform and allow it to weed out bad contacts. 
• by using an email cleaning API. Once your database is clean, it’s easy to keep it that way. The API checks every new signup in real time and prevents low-quality addresses from being added to your mailing list. 

The good news? Every trustworthy email verifier will provide access to an API. This piece of code is easy to install on your signup forms and works uninterruptedly in the background.  

The Benefits Of Using A Healthy Email List

Validating your email list means you’re going to have to part with some of your contacts. And that’s good! Instead of getting bounces or spam complaints, wouldn’t you rather communicate with actual human beings who want to hear from you?  

Here’s what you’re going to notice once you start emailing your newly verified list: 

• your bounce rate will look much better, as email verification removes invalid addresses.  
• your sender reputation will improve, so more of your emails will land in people’s inboxes. 
• as a result, your open and click rates will see a boost. 
• your overall email marketing performance will increase, so you’ll have a higher chance of reaching your conversion goals.  

Consider validating your database every quarter – or, at least, before every important campaign. Also, build your emails around your customers’ needs and interests. Send personalized offers and content that helps and inspires them, and your email marketing will thrive. 

Author bio

Paul Leslie is a freelance writer, researcher and interviewer. He has recorded more than 700 interviews distributed via radio and podcasts. He likes watching and rewatching movies and is always down to try a new restaurant. 

Artificial intelligence (AI). It’s one of those big buzzwords within the marketing industry right now, so chances are good you’ve heard of it. But how does it really play into our everyday lives, and how is it impacting what we currently do as marketers? 

That may be a loaded question. But for the purposes of this article, we’re going to take a closer look at how AI is impacting email marketing. Whether you realize it or not, AI is already taking over email marketing. 

Chart title: Effects of AI in marketing

Here’s a quick look at the different areas of email marketing that AI can help improve today.

• Identify optimal send times
• Improve personalization
• Increase sales with coupons and discounts
• A/B testing to find the right message

Identifying Optimal Send Times

Send times can make or break your open rates. But how do you know when the best time to send emails to your customers is? 

Of course, you can do a quick Google search and find an endless amount of articles telling you what days and times have the highest open rates — but there’s a better way. With the right email service, you can utilize the power of AI to develop an algorithm based on your customers’ actions.

Analyzing the data you have about your customer base will tell you exactly when your customers want to hear from you. You’ll likely find that there’s not just one perfect time, but actually a different time for each person. 

From there, emails can be sent out automatically to people based on their preferences. Leading to higher open rates, which hopefully leads to more conversions and sales. Sending one batch of emails at 10 a.m. every Wednesday might not be the best way to reach your customers and AI can help you break that habit. 

Improve Email Personalization 

Personalization is extremely important, and it has already been a topic of discussion in most organizations. So it’s very likely you’re already implementing personalization tactics into your email marketing campaigns. Even simple things such as using personalization tokens to use customer names and providing them with tracking details on their products are good steps. 

But with the advancements in AI, personalization can be taken to an entirely new level. Those marketers who are brave enough to dive into the predictive personalization waters will be rewarded in the long run. 

Here are the areas we’re talking about when we say predictive personalization: 

• Segmentation
• Product recommendations
• Content
• Send time optimization
• Customer journey automation

Understanding your customer base and using these advanced tactics can boost revenue by 22% and even increase click-through rates above 80%. Why do we see these numbers? Because you’re serving your customer the information they want and communicating to them on a personal level rather than simply generating automated, machine-determined responses. 

How does predictive personalization work? It helps to analyze customer behavior and interests to customize a different email marketing program for each customer. AI has the ability to know what information your customers want to receive and what they are more likely to open when they are checking their inboxes.

Of course, this information doesn’t come out of thin air. You’re actually accumulating this information about your customers at every interaction. As they work their way through your sales cycle, you’re asking questions and collecting the data — the AI system is simply processing it. 

Increase Sales with the Right Coupons

This one does follow the idea of predictive personalization, but because it has a direct effect on your bottom line, we felt it was important to talk about it. If you knew exactly what products your customers want to purchase, you could send them offers to entice them to make those purchases — right? 

Well, that is exactly what AI can help you accomplish. With all of the data out there on your customer’s buying and browsing habits, you can practically provide them with the product they were looking for before they even knew they were looking for it.

AI technology can comb through all of the data and habits of your customers to identify what products they may be interested in purchasing. From there, you can send coupon or discount emails that would apply to these products. Providing personalized coupons motivates 39% of people to spend more, meaning you’ll be improving sales and making your customers happy with a discount. 

A/B Testing to Find the Right Fit

A/B testing has long been a part of email marketing, but it’s evolving with the help of AI. The testing can now be done entirely through AI tools. You can test subject lines, design elements, call-to-actions, and product offerings. 

Through AI you can set specific parameters depending on what you want to test, for how long, and to how many people. Then, once those have been met, the system will automatically determine which performed the best and send it to the remaining group. 

A/B testing allows you to test, analyze, and understand what works best for your customer base. It provides a unique opportunity to see what people want to see from you, how they are interacting with what you’re providing, and how you can improve for future email campaigns. 

AI is Already Present in Email Marketing

As you can see, AI already plays a big role in the email marketing we practice today. Your marketing team is probably already using some, if not all of these techniques to reach your customer base today. 

But are you using AI to its fullest potential? If you haven’t taken the time to optimize send times or implement predictive personalization in your marketing plan moving forward, now’s the time to take another look and determine where you want to stand out. 

The question that always comes with AI technology is what’s coming next. We know that AI isn’t slowing down and it will continue to help us understand our customers and improve our marketing. Now you just need to stay ahead of the curve, get on the AI bandwagon and stay ahead of the competition as new technology arises. 

A direct line to a users’ inbox is a special privilege—abuse will easily cause a cut-off you can ill-afford—a potentially loyal customer lost forever.

1. Personalized emails generate a median ROI of 122%

Nearly 20% of Americans receive more than 50 emails to their personal email addresses a day, so how can businesses stand out in these crowded inboxes and achieve those desired connections?

It pays to start by planning, designing and executing an engaging email campaign with a trusted email service platform such as https://www.12handz.com/ —get all the elements just right, and email will likely become the backbone of your marketing outreach process.

Data published by Litmus shows that personalization increases conversion in emails and that marketers are taking note of email personalization stats like these:

Almost three-quarters of the marketers surveyed by Litmus say personalization in email increases engagement. Personalized emails generate a median return of investment (ROI) of 122%, birthday emails generate 3.42 times more revenue per message than a standard promotional email, and emails with personalized subject lines are 50% more likely to be opened.

83% of survey respondents are personalizing email in some way—there’s a large desire to make emails more relevant to recipients. In fact, 6 out of 10 respondents say boosting email personalization is a priority.

Personalization is a bigger priority for respondents working in ecommerce, retail, and consumer goods—nearly 70% of respondents in those industries make it a focus. Personalization is less important for government agencies, non-profits, and small companies with 20 employees or fewer.

2. Increased personalization in retail, e-commerce, consumer goods

Some of the biggest shifts in personalization have occurred within specific industries. For example, there have been significant increases within retail, eCommerce, and consumer goods and services companies.

The most common form of personalization is altering the text in the email subject line and in the primary content block of the email. Three-quarters of respondents personalize these areas.

Adoption of these techniques varies by business type, however:

• 80% of financial services companies personalize email body copy;
• 55% of retail, eCommerce, consumers goods and services companies;
• 77% of retail, eCommerce, consumers goods, and services companies personalize email subject lines.

Other behavioral attributes are being tapped more often for email personalization, these include past interactions with products and services, past interactions with emails, and past purchases.

3. Email Academy helps marketers “think outside the inbox”

Meanwhile, Campaign Monitor announced the launch of an email academy offering online email marketing training to help anyone using an email marketing platform take their strategy to the next level.

On-demand courses and tutorials to follow at any pace, with no expiration date, are the core of Email Academy, created to help email marketers, small business owners, and newsletter publishers “think outside the inbox”.

Among the tutorials on offer is an outline of personalization tactics covering basic personalization to more sophisticated techniques such as using dynamic content or behavioral data. The other components of the offering include:

Email marketing fundamentals, covering beginner techniques and start-up processes

Design best practices, sharing effective techniques and design principles to increase email engagement and accessibility.

Subscriber data management, which explains how data can be used to send targeted messages and drive email engagement.

List growth tactics offer insight into simple, ethical, and powerful approaches to building an audience.

Email data and reporting, focusing on key metrics presented in email marketing reports, including how each relates to email lists and content, as well as what trends can uncover about the overall database.

Email automation and triggers review the types of email automation available to modern marketers, with a focus on implementation strategy and key benefits.

Deliverability best practices outline the causes of deliverability problems and best practice requirements to help ensure your emails are received.

So far, the course has seen 4,000+ registrations and nearly 1,000 hours of tuition undertaken, as many marketers are expected to do more with ever-declining budgets. Marketing teams can use the content to improve their marketing fundamentals and email best practices, and businesses can take advantage of a variety of strategic email programs to ensure there is no revenue left on the table.

“We’re excited to launch Email Academy, which can help users take their career to the next level, or train their team with free courses, helping marketers become email experts while learning at their own pace,” said Ros Hodgekiss, Customer Experience Programs Manager at Campaign Monitor in a press release.

“Email Academy makes it easy for a wide variety of marketers to elevate their business’s email programs and strategies so there is no revenue left on the table.”

4. Email marketing generates the highest ROI of all digital marketing channels

Florida-based eTargetMedia says that for over 10 years, email marketing has generated the highest ROI of all digital marketing channels and offers the broadest and most targeted reach.

In a freely available report delivered via a press release, the company says that there are some specific reasons why email marketing can help “skyrocket” ROI and why email marketing is highly recommended in a digital marketing strategy. Among the reasons given are:

Email marketing, in general, has a median ROI of 145%, according to the “ANA / DMA Response Rate Report”, which claims that email’s median ROI is higher than direct mail (41%), paid search (50%), online display advertising (20%), and social media (50%).

There are over 4 billion email users worldwide and over 3 million emails are sent every second—more consumers use email than all the top social media sites combined. Email, therefore, has the largest and most targeted reach.

When it comes to sales conversions, email is very powerful: over 4.2% of visitors from email marketing links make a purchase, compared to only 3% of visitors from search engines, and 1.8% from social media sources.

Image courtesy of Pexels. 

Artificial intelligence, also known as AI, it may just sound like a word that came out of a Syfy movie. But AI isn’t something made up in a fiction story, in fact, it’s something that nearly anyone can use to understand their data.

AI has become a very valuable tool for companies across all industries. It can mine data that would take humans weeks to sort through, in a matter of minutes. On top of that, AI can learn and identify patterns to better understand what customers and predict their future actions. 

And that’s why it’s a great solution for companies to improve marketing efforts. In this article, we’ll take a closer look at what AI is and how it can take your email marketing to the next level. 

Here’s a glimpse into what we’ll cover: 

• A quick dive into what AI is and how it can work with marketing
• Look at how to optimize email send times with AI
• Learn how AI can help you improve your list segmentation
• Understand what content resonates with your customers 
• Identify products to recommend to your customers for a more personalized experience 

Artificial Intelligence 101

Before we jump into it can help you improve your email marketing, you need to first have an understanding of what AI is. For many, AI might still sound like a futuristic technology that doesn’t apply to their business — but that’s actually not the case. 

If you’re looking for a new opportunity to increase revenue, AI is a great investment. In the coming year, the revenue it generates is only expected to continue to increase. Image courtesy of Forbes. 

In fact, the term artificial intelligence was actually coined all the way back in 1956. Now it wasn’t the same technology that we know today, but that helps you put in perspective how long AI has been around. 

So how do we define AI? Essentially, AI is the process of developing computer systems that can perform tasks that would normally require a human to do. 

A few human tasks AI can learn to include: 

• Visual perception
• Speech recognition
• Decision-making
• Language translation

How Artificial Intelligence and Marketing Work Together

AI is a great marketing tool because it allows you to make data-driven decisions and can automatically adjust campaigns based on the interaction of your customers. Using AI will allow you to quickly respond to customers via chatbots, provide product recommendations based on browsing history, and improve your ad targeting practices. 

There are many reasons to use AI in the marketing field. From making tasks easier to identify prospective customers, using the two hand and hand will prove to be valuable for any company. Image courtesy of SlideShare. 

By integrating AI technology into your marketing strategy, you have the opportunity to improve the customer experience and boost your return on investment. Now that you have a basic understanding of what AI is, let’s take a look at four ways you can use it to improve your email marketing. 

Here’s How Artificial Intelligence Can Improve Your Email Marketing

In marketing, there are a number of ways you can leverage AI technology — and that’s true for email marketing, too. Using AI technology will allow you to provide your subscribers with a more personalized experience and take the guesswork out of knowing what they want.

By investing in AI technology, you’ll quickly see increased metrics from open and click-through rates to improved engagement and sales. Having the capacity to mine all of your customer data with the click of a button will open your eyes to an entirely new world. 

Let’s take a look at four ways that AI technology can be used to improve your email marketing. 

Optimize Send Times to See an Increased Open Rate

Knowing when to send emails to your subscribers is always a challenge. While you can do research and find the “best time” to send emails, it really depends on when your customers are most active.

If you follow industry best practices, sending emails on Tuesdays tend to get more interaction. But what if you could pinpoint the best time and day to send to each customer individually? With AI technology you can do just that. Image courtesy of MarketingProfs. 

Using AI technology, you can begin to learn patterns around when your customers are most active and start sending emails during that time frame. Once you’ve identified this, you can start sending emails to customers only during the times they are most active. 

It might sound like a big undertaking, but AI technology allows you to pinpoint this information and easily send emails at the right time for each customer individually. By optimizing the send time of your emails you’re not only improving personalization you’ll also increase your conversion rates. 

Segmentation Your Subscriber List Easier 

Segmenting your subscriber lists has never been easier. AI technology can automate the process and take the possibility of human error or biases out of the equation. It will learn and segment your customers based on their demographic information, interests, previous purchasing behavior, and much more. 

With that information, you can begin to target your subscribers based on their specific interests and needs. The more accurate you are at providing them with relevant content, the more likely they are to open the email and click-through to your site. 

Here are a few types of campaigns you can run with the help of AI-generated list segmentation: 

• Localized campaigns based on user demographics
• Retention campaigns based on users inactivity
• Product recommendation email campaigns based on browse or shopping behaviors
• Abandoned cart campaigns to bring users back to an incomplete shopping cart
• Coupon or discount codes for users who need an incentive to complete a purchase

Knowing more about your customers will help you to improve the email marketing experience. In turn, you’ll see increased open and click-through rates, leading to an increase in conversions. 

Improve Personalization and Send Your Customers The Right Content

Just as AI can predict patterns around when your subscribers are opening emails, it can do the same to learn more about what content they are engaging with most. This can be a valuable tool and allow you to provide your customers with only the most relevant content to their needs. 

Content personalization is one of the top reasons for using AI in marketing. It will help you identify what your customers are looking for and allow you to provide a more personalized experience. Image courtesy of Smart Insights. 

Knowing what content to send and when to send it can make a big difference in your email marketing metrics. In today’s day and age, your subscribers are expecting you to provide them with a personalized experience and know what they want — AI can help you achieve this. 

It would take someone weeks to mine all of your email engagement data, but AI quickly can provide you with this output. Once you have an understanding of exactly what your customers are engaging with, you can then begin to build similar content or depress them from any irrelevant content. 

Provide Product Recommendations Your Customers Actually Want

Predictive product recommendations are another way that AI technology can take your email marketing to the next level. Having the ability to track customer behavior and shopping habits, you can predict what products a customer may be interested in next. Then, you can send them an email promoting that product. 

Product recommendations are a great way to improve engagement and increase purchasing. Using AI to help you learn what your customers need will improve their experience and boost your sales. Image courtesy of Ve. 

This is a great tool because it knows what customers are interested in based on their previous interactions with your company. You’re not simply taking a shot in the dark by sending them products you think they may like, you actually know that they have some interest in the products you’re promoting. 

Sending product recommendations straight to your customer’s inbox will directly increase your sales. It’s been suggested that up to 31% of eCommerce site revenue is generated by personalized product recommendations. 

With product recommendations, it’s a win-win situation for everyone involved. Your customers will learn about a new product that is based on their needs and you’ll see a boost in revenue from increased sales. 

Artificial Intelligence, The Future of Email Marketing

As we move into the future, expect to see AI continue as a frontrunner in the email marketing world. With the potential to improve marketing and provide data-driven decisions, it will continue to grow in popularity and transform with the world around it. 

If you haven’t already considered investing in AI, now’s the time to start taking advantage of all that it has to offer. You’ll quickly find that the time savings and increased engagement opportunities will provide you with the return on investment you’re looking for. 

So what are you waiting for? Get started with AI and start improving your email marketing today. 

Image courtesy of Pixabay

A new decade is upon us. While it’s hard to believe the 2010s are gone, as marketers, we have a lot to look forward to in the coming years. With advancements in technology, artificial intelligence, and getting to know our customers even better — this new year, and decade, look very promising for eCommerce companies. 

While it may seem like one of our older marketing tools, email will continue to be an important communication method in 2020. When you consider that 61% of people use email on a daily basis, it’s safe to say that email marketing isn’t going away anytime soon. 

In fact, we should expect to see the use of email marketing continue and improve as we move into the new year. With the help of artificial intelligence, machine learning, and improved segmentation you can take your email marketing to the next level. 

In this article, we’ll discuss three email trends you should keep your eye on in 2020. Here’s the quick rundown. 

• The rise of user-generated content and how your customers can help improve your email marketing
• How adding interactive design to your emails can help boost conversion rates
• Understand how artificial intelligence and machine learning advancements will impact email marketing

This Year’s Email Marketing Trends

Learning from the last year helps us develop the strategy moving forward, but knowing what the upcoming trends are will help build an innovative and forward-thinking plan. Each year there are new advancements and popular styles that customers are interested in and by using these as a basis for your email marketing, you can tap into the hype. 

Each year the trends are a little different. Some years we’ll carry a trend over, while others will have entierly new trending topics. 2019 was all about data privacy, personalization, and mobile-friendly design. 2020 brings a new year, with new tactics to consider. Let’s jump into what email marketing trends you should expect to see this year. 

1. User-Generated Content 

Letting your customers and subscribers do the talking for you. User-generated content is going to continue to be a big trend in the coming years, and for good reason. 88% of consumers trust user-generated online reviews just as much as a recommendation from one of their personal contacts. 

That means they are willing to trust others who have used the products and provided their feedback and experience. The great thing about that? You know who your customers are, from the most loyal to the brand new, and have the ability to interact with them to develop user-generated content. 

At first glance, user-generated content may seem difficult to obtain, but getting and sharing real and valuable feedback from your customers is easier than you think. Email can help you on both ends of the process. You can ask your subscribers to share their stories and reviews, from there, you can build those real experiences into your email marketing campaign. 

Share raving reviews and promote the products that have a 5-star rating. Even better, if your customers are willing to share photos of themselves using the products in their daily lives, share these to let others see the products in action. 

User-generated content can help customers see what your products are like on others who are similar to them. It also adds a more personal and realistic touch to your marketing efforts. Image courtesy of Pinterest. 

The other great thing about user-generated content is that it can span multiple marketing channels. You have the ability to build a comprehensive campaign that is consistent across your email and social media platforms. The most customers you can get engaged with the campaign, the better the user-generated content you’ll get — and the better return on investment you’ll see. 

2. Interactive Design

An email’s design can really make the campaign stand out. This year, interactive design is a big trend in email marketing. There are a few different ways that emails can be interactive and let customers experience a less stagnant email experience. 

One of those options is to embrace the use of video. While you may not be able to embed videos since most email providers do not support it, there is still a huge opportunity to include video in your email. 

Video is a big trend in marketing as a whole right now. It offers marketers great results when it comes to engagement and overall metrics. Provide videos of your products to see the full picture or show them different ways they can use products to entice a sale. 

Using changing images, GIFs, and animated call to action buttons can also be a great way to incorporate interactive design into your emails. You don’t have to spend tons of time and money finding out of the box ways of building new and exciting design elements. 

Another option when it comes to interactive design is allowing customers to engage with the content within the actual email. This could be through surveys and polls. Putting the content within the email and making it simple for the user to complete the action you’re asking them to do will result in a positive experience. 

3. Artificial Intelligence

The last trend we will talk about is advancements in artificial intelligence (AI) in email. In the coming year, AI is expected to help improve email marketing by automating processes, improving content relevance, and improve A/B testing options. 

Marketing automation has been a conversation for a while, but with advancements in AI and machine learning, it will continue to be a trend in the coming year. As systems continue to get smarter and learn how customers are interacting and shopping, emails can become even more targeted. 

AI offers a variety of positives when used in email marketing. You should expect to see improved metrics including revenue, click-through rates, open rates, and more. If you haven’t already made the investment in AI, now’s the time to jump on the bandwagon. Image courtesy of Business2Community. 

These types of programs can now predict what actions a customer will take next and serve them content that is relevant to their place in the sales journey. This also allows for advanced segmentation — the better you know your customers, the better you can market to them. 

In addition, automation and AI allow marketers to stretch their responsibilities. We no longer need to spend hours mining through data and calculating all of the different metrics we want to report on. Now, all of this information is readily available for use at the touch of a button. The heavy lifting is done by the technology on the backend. 

Having the ability to better A/B test and use AI as a tool will allow you to improve your email marketing. Test different designs or copy options to learn what your customers want to receive and how they are interacting with your content. The program will generate the A/B test and tell you what the results and findings are. 

Improve Your Email Marketing in 2020

Email marketing will continue to be an important marketing tactic for eCommerce companies in the coming year. If you plan accordingly, you can optimize your email strategy to include these trends and put your company in the position to knock your email metrics out of the water. 

By getting your customers engaged and sharing user-generated content, improving email designs to incorporate interactive elements, and taking advantage of available technology, 2020 has the potential to be a big year.  

No matter how many articles you read that want to kill email off, it’s here to stay. You just have to know how to stand out and give your customers what they want. 

Email marketing is just that: building a database of contacts, managing and profiling, monitoring the data and users behavior.

In this post, we are going to analyze the most important points to consider when creating an email marketing campaign.

1. Build a Relationship

The first and most important step. When you choose to open an email of someone you already know is mainly because you recognize him. If you can recreate this effect of awareness among your subscribers, then you will be already ahead against your competitors.

The main method to achieve it is by sending only relevant, useful information, and present tangible benefits to your users.

Remember to always sign your email with your first and last name or your brand, without changing it over time.

2. Use an Attractive Subject

Sender and subject are the two main factors that will influence the user’s decision to open your email.

To create the perfect subject, simply follow this mental exercise. Put yourself in the shoes of those who receive your communication and try to guess what are the real benefits that can be offered.

Once identified the value proposition, you have to work around until you get a maximum sentence of 5-6 words that makes clear the advantage to open your message.

Don’t use more than 60-70 characters, as it would be difficult to read and understand (consider that in many cases the user will see a shorter subject, when using a specific email client. Outlook, for example, often shorten the subject, depending on the size of the window).

Carefully listen to your audience, and make them questions.

Also, try different subjects (split testing). This way, you can figure out which one has the higher open rates.

3. Avoid Spam Filters

The third fundamental step is to avoid spam filters.

Superlatives, words written in capital letters, punctuation marks, repeated exclamation points, and frequent use of symbols (money or other) are all aspects that increase the spam score in almost all filtering system on the market.

Using a professional email marketing provider really helps in avoiding getting caught in spam filters. There are many services you can use out there, but ActiveCampaign has the highest delivery rates. According to recent studies, ActiveCampaign is placed on top of delivery results with an outstanding 96%.  And considering that the Internet Service Providers (or ISP) are adopting strong resources to restrain SPAM, making sure your emails reach the subscribers is on top of importance for your active campaign.

What is even more tricky is to avoid the user perception of spam. If your reader frequently receives unsolicited mass emails and do not recognize the sender (or has forgotten to have subscribed to your mailing list) is very likely to click on the “Add to the SPAM folder” button.

4. Use the Proper Tools

if you want to do email marketing in a professional manner, you need to use a tool that allows you to analyze the statistics (you absolutely need to know what is the rate of delivery, the number of openings, how many clicks you got and what link, and possibly, by which users).

Check here the Top 6 Email Marketing Tools For Small Businesses.

If you do not have this type of instrument, you will never be able to optimize campaigns by pushing topics that have brought more visits (and sales) and avoid those that have been proved to be of little interest.

5. How to Write Your Email

The fifth thing to consider is what to write in the message and how to write it, to obtain the maximum of attention and consideration from your readers (and therefore, the maximum conversions of your campaign goals).

Writing a good text depends on method and exercise. Once you have written your email, you can make a test by sending the message to a friend, or someone in your industry, or even subscribers that you know very well. This way, you can get a feel of what needs to be changed, or improved.

A checklist of the most fundamental concepts to include in your promotional emails should be:

• Who is proposing the offer or the subject of what you are writing?
• What is offered? It’s the main subject of the offer, the heart the message, the description of the main features.
• When. What is the period in which the offer is valid?
• Where is the company or sender located?
• How much does the user gain or save?
• What are the advantages? Why the user should buy from you and not from a competitor.
• How can the user take advantage of the proposal/offer (by phone, email, website, etc.)? That’s the call to action, and make it simple!

Another winning feature to include in the content of any promotional messages is empathy. Try to build a human relationship with your users, and always consider them as real people, not just a medium to achieve a sale. Understanding what your audience needs is a basic step to build a profitable email marketing campaign.

6. Email Design

Another important, although not decisive, is the email graphic and design.

If you decide to use the HTML format, displayed by most of the users, the template and the overall layout of the page become very
important, because they are able to confer credibility to the sender (or to destroy it in an instant).

Most of the email marketing providers out there provide free graphics and design you can use when creating your newsletter.

Remember, the header must contain the link to the alternate view in another format, while the footer should indicate how the user can unsubscribe from the list (with a simple procedure).

Now, it’s over to you.

Are you doing email marketing?

What are your suggestions for a successful campaign?

Please share your thoughts in the comments below, thanks!

However, a lot of people end up making crucial mistakes that could alienate their audience and accomplish the total opposite. But by using the right principles and approach, you should be able to grow your audience and convert them into paying customers.

Here are a few essential tips for building the perfect newsletter that everybody should follow.

Make Sure You’re Using the Newsletter for More than Just Advertising

Nobody watches TV simply for the ads. As a matter of fact, most people see ads as a nuisance, and the last thing you want is for your prospects to see your newsletter as a nuisance as well.

The main goal of your newsletter should not be to shamelessly sell your products at every turn. Your goal should be to provide your audience with relevant and actually useful information so they can see you as a valuable resource and not just another marketer.

Once they sense that your only goal is to sell, they’ll either completely tune out your newsletter, or unsubscribe. So, make sure that you spend most of your time providing real help and focus less on promotion.

Create Attention Grabbing Headlines

Headlines play an essential role when it comes to newsletters. No matter how good your newsletter’s content is, it’ll all be a waste of time if nobody opens it. This means that you not only need to create headlines that stimulate engagement, but ones that aren’t so long that they end up being truncated once they reach their mailbox.

You have to add a sense of urgency in your headlines and make your readers feel like they would really be missing out if they don’t open the message.

The headline should scream “read me now!”, if not, they will phase it out and probably never open it.

Keep them Clean and Simple

People just don’t have the time nowadays to sift through long form copy anymore, especially when it comes to newsletters. This is why you should keep things as short and sweet as possible and get straight to the point.

If you want to expound on a subject, redirect them towards your other resources instead, but don’t cram your newsletters with too much content.

Make Sure Your Newsletter Looks Great on Different Platforms

Responsive design is the order of the day, and newsletters are no different. A majority of people today open their emails from their mobiles, and if you’re still stuck with a PC first mindset, then you’ll be left behind.

People don’t want to deal with overly complicated formatting and over the top graphics. Stick to substance first and foremost and use a newsletter builder that will create newsletters that look good whether you’re reading them from your mobile, PC or tablet. The best ones will even allow you to preview how your newsletter will look on different devices, and allow you to make changes before you send them out.

When choosing a newsletter builder, also make sure that you use one that’s intuitive and easy to use. Most people don’t have the means to hire a designer to create their newsletter, so go with a builder with a nice drag and drop interface that will allow you to easily design professional looking newsletters in seconds.

Make Sure You Stay Regular

Everybody has their own idea on how many times they should send out newsletters. But the most important part is to remain consistent. If you start on a particular schedule and stop contacting your readers all of the sudden, they may end up eventually forgetting about you and they won’t make your messages a priority. You also have to be able to find the sweet spot between being an annoyance and staying on top of their minds.

While some people will advocate sending emails on a weekly, or even monthly basis, their arguments are often flawed for doing so. Several studies show that you might get higher open rates when sending fewer emails, and what they often forget is that you’ll get a much lower volume of sales as well.

While it is true that you might get lower open rates with more frequent emails, you’ll also get many more clicks in total and your brand will get much more visibility, even if they end up not being opened. There isn’t any real rule of thumb here, but you should aim for at least two mailings per week for optimal results.

Email marketing is bar none one of the most powerful online marketing methods you can use, as long as you do it right.

Make sure that you follow the few simple tips in this article if you want to create a newsletter your audience will love and actually look forward to.

By collecting the email address of your readers, you’re potentially increasing your sales and, most of all, your base of fans.

Choosing the right tools will affect the success of your email marketing campaign.

Let’s see in this post a comparison between two of the most popular ESP on the internet: GetResponse (abbreviated with “GR”) Vs ConstantContact (abbreviated with “CC”).

Mobile Responsive Technology

GetResponse has, among its features, a mobile responsive technology.

We live in a time where gadgets like smartphones and tablets are integral part of our lives.

According to this study by eMarketer, there will be 2 billion of users coming from mobile by 2015.

Other than setting up your site to be mobile-friendly, if you are running a newsletter, then you need to use a responsive design, so to enhance the experience of those subscribers who read your newsletter from a mobile gadget.

GetResponse makes all your emails look beautiful on every device.

You don’t need to be able to code. Just choose among +500 email templates, which are all responsive.

Plus, once you finished your newsletter with email creator, you can get a mobile preview, to check how it looks on different devices.

Just consider that 82% of people use mobile phones to check their emails!

Landing Page Creator

GetResponse has a landing page creator, and the ability to create multiple landing pages for businesses.

When you are thinking about a good landing page, the first aspect to consider is conversion.

What if you have at your disposal a tool to let you create landing pages that convert in three easy steps?

Select a template among more than 100 professional ones, with awesome “Thank you” pages to reach your goals.

Customize yout page, using a simple drag and drop editor, with many ways to edit your content.

Then publish the landing pages on your blog or website, or even on free hosting offered from GetResponse.

Remember to always run A/B testing!

Easily Import Contacts

GetResponse allows you to import contacts directly into particular campaigns and insert them into an autoresponder sequence.

This way the process is more streamlined.

Site Loading Speed

ConstantContact website is slow to load (and often gives a blank page).

GetResponse’s website feels and operates better, whereas CC can feel sometimes like an extension of a WordPress site which is functional but not engaging.

Sign up Process

The sign up form for the free trial is much easier at CC, than GR. There is no phone code or captcha.

See the image of ConstantContact.com homepage:

Trackable Coupons

Constant Contact offers ‘trackable coupons’ as an add-on which can show users exactly how much return they are getting on investment.

This is really good to track results.

Contact Storage

Storage of contacts in CC is very sleek and efficient.

All are stored almost like a cell phone address book, which means it could be easy to use on mobile device also.

Free Trial

Constant Contact has a 60 day free trial which can allow new users to get more involved with campaigns.

With GR, 30 days can be quite short if a business owner is distracted for a week or so at once, it can be hard to get stuck back in.

Money-Back Guarantee

ConstantContact also offers a 100% money-back guarantee which can put some minds at ease.

Overall Considerations

GR wins out easily against ConstantContact in not much more than ease of use and layout of the main website.

CC’s website is stiff!

Moreover, GetResponse’s pricing is much more competitive. For the prices GR charge for a month of full service, a user can only access the autoresponder segment of Constant Contact, and is not given the ability to send surveys, design webforms, or connect to social media.

To access social media plugins and cross promotions, a CC user can expect to pay upwards of $60 per month for 500 subscribers.

Conclusion

I’m sure you are checking emails on your mobile phone or sitting on your sofa, with your tablet via WiFi (I do this).

Emails are an effective weapon to gather more customers or to simply increase your audience.

Also, you can consider your subscribers as your most loyal fans!

Email marketing is something every online business should add to its strategy.

It’s easy to notice that GetResponse outruns Constant Contact in many features, such as email responsive technology or creation features.

With all taken into account, GetResponse lets you create much more targeted and customized campaigns with the possibility to track your results and improve constantly.

What about you?

Are you running a newsletter?

What email marketing provider are you using?

Please let me have your thoughts in the comments below, thanks!

Do your visitors just open and close your website without letting you know if they will return?

If your stats show that you attract more new visitors rather than entice old ones to return, then you must recognize that you need to focus on working harder on your audience, instead of thinking about just getting more traffic.

To generate more traffic you can make use of social media, guest posts and forums, but users who return on your web pages usually need to have a good reason to do so.

If your website is already popular and you have invested your time to create a community around your blog, then the problem of having repeat visitors is solved and all that’s left to do is to keep doing well your job.

On the other side, if you have trouble getting users returning to your site, you should think of creating a healthy list of subscribers.

The truth is that even today, after years and years of radical changes in the web, email marketing remains one of the most effective strategies that need to be developed and integrated into your road to success.

2 Techniques to Collect Subscribers

Here are two ways to convince your visitors to leave their email address and subscribe to your mailing list.

1. Box Enrollment at the End of Each Post

The registration box is an organic method to collect email addresses.

Who is looking for information about what he just read, he’ll likely insert his email address (usually this happens with those who find a solution to their problems).

Make known to users that can receive content similar to those who are searching for, using a box at the end of each post.

Despite being considered the best tactic, it will help only to collect email addresses from those who have already been convinced to sign up for other reasons.

If you want to make a difference and collect more contacts, compared to other bloggers, you may consider a second option to collect more emails.

2. Exit Pop-up Opt-in

Unlike simple registration boxes, exit pop-up opt-ins allow you to be more persuasive.

Here are the major benefits that can be drawn using the pop-ups to encourage the user to enroll:

– surprise effect: no one expects to receive something when is about to leave the page;

– you can use incentives to encourage anyone to join in the exchange of free ebooks, guides or checklists;

– becoming a promoter of valuable information for your readers;

– one of the features of the pop-ups is that you can test different versions.

Try to run several A/B tests, to find out which of them converts more. This way, you’ll know exactly which resource is more interesting, what content like most to the public and, of course, collect more subscribers.

Also, you should know that once gone down this road, you have to continue to send relevant content to your subscribers, keeping in mind what they have downloaded.

Target and email marketing play a crucial role in building a huge mailing list.

Other than using pop-ups, be sure to learn how to write newsletters that get opened, read, and clicked.

4 Tools to Increase Subscribers to your Mailing List

For those who decide to use them, let’s see some examples of WordPress plugins that use the “exit intention” technology and other tools that can help you to capture more email addresses.

1. Optin Monster

Optin Monster works out of the box with all major email marketing software, including GetResponse.

It’s a complete tool that allows you to have the following features (and more):

• triggers the pop-up opt-in, while scrolling the page
• allows to try different versions, making A/B testing
• provides data and relevant statistics on A/B tests
• allows to create opt-in widgets, registration boxes, slide in and much more

There are different packages, from the basic plan at $49, passing through $199 and the biggest one at $499.

2. PopUp Domination

One of the most popular ones.

It allows you to use different layout and colors, produces statistics and reports and integrates with all the most used and famous autoresponders.

It also includes rules for the target and the option to run A/B testing.

The basic plan is $77 per year, which you can use only for one site.

3. Dreamgrow Triggered Scroll Box

You can set it to work based on the percentage of sliding, so when your readers reach the end of a post or comment, a small popup appears in the lower right or left corner.

It’s free and you can get it here.

4. Icegram

It’s the most versatile WordPress plugin of this list and allows you to customize the design of your pop-up.

You can use Icegram to give users access to any of your eBooks and capture their email addresses.

But be careful: you have to build a landing page yourself.

Conclusion

Hope you will find some inspiration and ideas, browsing this list of email marketing resources.

Whether the tool you are using to capture the attention of your users, be sure to track the results.

Also, remember that the important thing is not only the technology you use to achieve your goals, but also the value of the content you offer to your subscribers.

What do you think?

Are you using pop-ups on your website?

Which tools do you recommend?

Please share your experience in the comments below, thanks!