You’ re welcome!
An insightful post always deserves an insightful comment.

Hi Mohd,

Thanks for your comment. My recommendation is for a content-rich site around a specific topic for a specific audience…

Bravo, Kyle!

Understanding reader expectations is what a lot of bloggers are getting wrong. The blog about what other bloggers are blogging about, without considering that the audiences of the two blogs may be completely different.

By narrowing onto a very specific audience, burrowing into their mind becomes so much easier…

Hi John,
Thanks for your insightful comment!

Indeed, at times it seems if you have seen one MMO blog, you have seen them all. However, considering that most of those blogs struggle to make an entrant, have you considered how considerably easier the entry would have been if the had been more specific?

I would also love to remind you that the narrowing called for in this post is not just about the content, but also in determining your target audience. The narrower your audience, the easier it is to meet their needs satisfactorily.

Great to see you here… 🙂

Hi Praveen,
Your comment is appreciated! Indeed, content is at the heart of all content marketing…;)

Hey Deepak,
“All successful people or corporations were focused enough in the beginning”! How true!

For Microsoft it was the Windows, for Google it was Search and for Apple it was the Mac. Military strategist Napoleon called that ‘burning your bridges’.

Thanks for the insightful comment!

Thanks for the vote, Clair!

As you establish your position as the go-to authority for newbie social media, you will find your blog will grow faster.

As your blog grows, and of course your audience will grow with your blog, you can increase the coverage ever so slightly. That is the approach that works for me, and I hope you get great results from it too.

Thanks Matt for the comment!

The fastest way to get something done is by giving the task laser-targeted focus.

I agree that it makes sense to take the narrow to broad approach instead of the broad to narrow approach. For one, it is easier to write about the same topic and the same audience than to use a dragnet to get all possible persons you can into your loop…